---
title: "Glitter Lipstick — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/glitter-lipstick"
last_updated: "2026-08-11T07:18:36.884Z"
locale: en
meta:
description: "Niche score 47/100 · $51K/yr market · 211K searches/yr · $8.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $51K/yr market · 211K searches/yr · $8.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Glitter Lipstick — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **glitter lipstick**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 14Conversion 35Competition 73Returns 91Price range 17Avg price 24Brand share 85Review moat 20Quality gap 81
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$8.59**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****12,966.61**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$2.25–$17.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-21.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$51K**
$51K/yr · 211K searches
According to Flapen's Amazon United States niche tracking, glitter lipstick is a $51K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glitter lipstick market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$34K–$43K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#276**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**50%**
Top 20: 97%
**Top-5 click share**
**41%**
Top 20: 88%
**Open market**
**45%**
- NYX PROFESSIONAL MAKEUP21% - SHEGLAM9% - FOCALLURE8% - wet n wild7% - Jolilab6% - LYSdefeu4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.
10K6KSpike '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/glitter-lipstick/trend)
## **Top glitter lipstick search terms**
- **glitter lipstick**115K/yr-19.5%1.2% conv. - **glitter lip**18K/yr-18.1%0.9% conv. - **lip glitter**22K/yr-38.8%1.2% conv. - **sparkly lipstick**9K/yr-20.6%1.3% conv. - **nyx butter gloss bling**9K/yr-27.4%3.8% conv. - **sparkle lipstick**8K/yr-30.4%0.5% conv. - **pink glitter lipstick**5K/yr-19.0%1.5% conv. - **glitter lipstick long lasting**3K/yr+138.6%1.6% conv. - **glitter for lips**6K/yr-36.5%1.2% conv. - **glitter lips**7K/yr-45.7%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/glitter-lipstick/search-terms)
## **Top glitter lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$10K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Butter Gloss Bling Lip Gloss Non Sticky and Shiny Vegan Lip Makeup - Bring The Bling**NYX PROFESSIONAL MAKEUP**$5.65**4.5★125,229 rev](https://www.amazon.com/dp/B0CX74X16K) [2**Jolilab Sparkling Lip Gloss Long Lasting Waterproof Moisturizer Lip Balm Glitter Shimmer Metallic Lipstick Diamond Shiny Bold Glow Goth Lipstick for Women Girls Non-sticky (1 07#)**Jolilab**$6.94**3.6★570 rev](https://www.amazon.com/dp/B0D3L9P9J8) [3**FOCALLURE Glitter Liquid Lipstick Hydrating Moisturizing Lip Gloss for Women Sparkly Shimmer Lip Makeup Smooth Lightweight Long Lasting Glitter Lip Color Last Match**FOCALLURE**$7.94**4.2★340 rev](https://www.amazon.com/dp/B0CRDFZWMH) [4**SHEGLAM Lip Dazzler Glitter Kit Long-Lasting Glitter Lip Gloss Sexy Super Stay Non-Sticky Shiny Liquid Kit Lipstick Y2K-Center Stage**SHEGLAM**$7.91**4.2★553 rev](https://www.amazon.com/dp/B0DPFXJCLC) [5**wet n wild Chameleon Chrome Lip Foil Bold Light-Reflecting Pigments Multidimensional Shine Non-Sticky Smooth Formula Vegan & Cruelty-Free - Halos Way**wet n wild**$6.01**4.3★1,005 rev](https://www.amazon.com/dp/B0DQ9JP6J2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wugbc Gold Holographic Glitter Lipstick Makeup Metallic Lip Stick Long Lasting Lightweight Non-Sticky Hydrating Lip Tinted Full Coverage High-Shine Shimmer Chameleon Lipstick for Women**Wugbc**$6.89**40 rev9mo ago](https://www.amazon.com/dp/B0FVFX67LN) [**BONNIE CHOICE 6Pcs Glitter Lipstick Set Red Rose Nude Pink Brown Glitter Shimmer Shine Lipstick Sets for Women Waterproof Long Lasting 24 Hours Lip Stick Mothers Day Makeup Gift Sets for Women**BONNIE CHOICE**$9.01**5 rev1y ago](https://www.amazon.com/dp/B0F23MR2TY) [**Erinde Metallic Glitter Lipstick for Women Long Lasting Sparkle Lipsticks High Shine Diamond Creamy Lipstick Lipcolor Makeup Hydrating Glimmer Finish Sparkling Lip Gloss 04 Hot Pink**Erinde**$6.89**163 rev1y ago](https://www.amazon.com/dp/B0DZGN79PK) [**UNICORN SNOT Quiet Riot Glitter Lip Duo | 2-in-1 Set: Matte Lipstick & Plastic-Free Glitter | 0.15oz Black Lipstick & 0.16oz Gloss Chasm**UNICORN SNOT**$17.64**138 rev1y ago](https://www.amazon.com/dp/B0DVW7XJXY) [**wet n wild Chameleon Chrome Lip Foil Bold Light-Reflecting Pigments Multidimensional Shine Non-Sticky Smooth Formula Vegan & Cruelty-Free - Halos Way**wet n wild**$6.01**1,005 rev1y ago](https://www.amazon.com/dp/B0DQ9JP6J2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CATKIN Tinted Lip Balm Glitter Lip Stain Ultra Hydrating Lip Moistrurizer Lip Care with Vitamin E Nourishing For Cracked & Dry Lips 0.12 oz C15 Destiny - Wine Red**Catkin**$12.15**4.2★**▲ 554%**](https://www.amazon.com/dp/B0D93RSGGM) [**Wugbc Gold Holographic Glitter Lipstick Makeup Metallic Lip Stick Long Lasting Lightweight Non-Sticky Hydrating Lip Tinted Full Coverage High-Shine Shimmer Chameleon Lipstick for Women**Wugbc**$6.89**4.2★**▲ 189%**](https://www.amazon.com/dp/B0FVFX67LN) [**SHEGLAM Lip Dazzler Glitter Kit Long-Lasting Glitter Lip Gloss Sexy Super Stay Non-Sticky Shiny Liquid Kit Lipstick Y2K-Debutante**SHEGLAM**$7.97**4.2★**▲ 96%**](https://www.amazon.com/dp/B0DPFXPN6F) [**Lasting Finish Lipstick Pearl Shimmer**Rimmel**$5.41**4.4★**▲ 94%**](https://www.amazon.com/dp/B09ZYTKVYC) [**BONNIE CHOICE 6Pcs Glitter Lipstick Set Red Rose Nude Pink Brown Glitter Shimmer Shine Lipstick Sets for Women Waterproof Long Lasting 24 Hours Lip Stick Mothers Day Makeup Gift Sets for Women**BONNIE CHOICE**$9.01**4.0★**▲ 74%**](https://www.amazon.com/dp/B0F23MR2TY)
**~~View all trending →~~**
## **What buyers say about glitter lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Perfect shade”*
**Brightness/Shine/Glow**16%
*“the shine is lovely”*
**Quality-Overall**9%
*“Excellent quality”*
**Moist/Dry**6%
*“Very hydrating”*
**Value For Money**5%
*“Good deal”*
**Soft Feel**4%
*“Glides on smoothly”*
**Durability**3%
*“Great value and insane lasting ability”*
**Smell**2%
*“It has no strange or unpleasant smell”*
**Adhesion/Stickiness**2%
*“its not sticky or bumpy”*
**Advertised Vs Actual Product**1%
*“true to what it is advertised”*
### **What buyers complain about **
**Color**20%
*“terrible color”*
**Durability**11%
*“I can tell over time it will break”*
**Brightness/Shine/Glow**8%
*“Its not glitter”*
**Moist/Dry**8%
*“a little bit drying”*
**Adhesion/Stickiness**6%
*“Wears sticky”*
**Value For Money**4%
*“Not the best deal”*
**Sensitivity-Overall**3%
*“burnt my lips”*
**Ease Of Use**3%
*“comes off easy”*
**Advertised Vs Actual Product**3%
*“The photos are fake”*
**Smell**2%
*“Disgusting smell”*
### **Top return reasons **
**Color**46%
**Advertised Vs Actual Product**16%
**Brightness/Shine/Glow**9%
**Adhesion/Stickiness**5%
**Moist/Dry**3%
**Quality-Overall**3%
**Functionality-Overall**3%
**Product Condition**3%
**Smell**2%
**Value For Money**1%
## **Common questions**
- **Is glitter lipstick profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the glitter lipstick niche?**
- 22 brands and 66 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in glitter lipstick?**
- Top complaints mined from reviews: Color, Durability, Brightness/Shine/Glow. The return rate is 1.2%.
- **When does demand for glitter lipstick peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the glitter lipstick niche?**
- Listings span $2.25–$17.64; the average listing price is $8.59 (sweet spot $15–$100). The average incumbent carries 12,967 reviews — the moat a new listing must climb.
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