---
title: "Glitter Eyeliner — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/glitter-eyeliner"
last_updated: "2026-08-11T04:07:03.412Z"
locale: en
meta:
description: "Niche score 53/100 · $96K/yr market · 323K searches/yr · $9.47 avg price. Soft demand (-12.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $96K/yr market · 323K searches/yr · $9.47 avg price. Soft demand (-12.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Glitter Eyeliner — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **glitter eyeliner**
**Worth a look**
Shows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-12.3% this quarter) keeps it on the watch list.
Market size 24Growth 19Conversion 39Competition 77Returns 88Price range 42Avg price 29Brand share 92Review moat 24Quality gap 80
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Okay****$2.25–$24.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.47**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$96K**
$96K/yr · 323K searches
**Review moat**
**Bad****6,336.08**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, glitter eyeliner is a $96K/yr Amazon United States market (323K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glitter eyeliner market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$95K–$118K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#249**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**139**
**Top-5 brand share**
**43%**
Top 20: 91%
**Top-5 click share**
**38%**
Top 20: 74%
**Open market**
**50%**
- Erinde10% - wet n wild10% - Go Ho9% - BestLand8% - Charmacy Milano7% - SUSIKEKI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/glitter-eyeliner/trend)
## **Top glitter eyeliner search terms**
- **glitter eyeliner**148K/yr-8.9%3.0% conv. - **metallic eyeliner**37K/yr-19.9%1.3% conv. - **shimmer eyeliner**19K/yr-23.0%1.3% conv. - **glitter liner**14K/yr+14.5%2.5% conv. - **glitter eyeliner liquid**20K/yr-18.8%2.3% conv. - **glitter liquid eyeliner**13K/yr-2.4%2.8% conv. - **liquid glitter eyeliner**12K/yr-8.0%2.7% conv. - **glitter eye liner**10K/yr-19.6%3.0% conv. - **glitter eyeliner pencil**8K/yr-32.5%2.6% conv. - **sparkle eyeliner**8K/yr-29.6%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/glitter-eyeliner/search-terms)
## **Top glitter eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wet n wild Chameleon Chrome Eyeliner Waterproof and Smudge-Proof Multichrome Color Shift Long-Lasting 18-Hour Wear Cruelty-Free & Vegan - Electric Prism**wet n wild**$5.91**4.5★2,024 rev](https://www.amazon.com/dp/B0DQ9T3JRS) [2**10 Colors Liquid Glitter Eyeliner Metallic Shimmer Glitter Eyeshadow Pigment Eyebrown Shimmer Waterproof Face Lips Art for Party Festival Makeup**BestLand**$8.76**4.1★7,373 rev](https://www.amazon.com/dp/B07DWCZ4B1) [3**Erinde Liquid Glitter Eyeshadow Eyeliner Korean Makeup Bling Under Eye Shadow Shimmer Metallic Lightweight Waterproof Long Wearing Loose Glue for Sparkly Crystals Eye Makeup Colorful Sequins**Erinde**$6.99**4.3★2,044 rev](https://www.amazon.com/dp/B09XB1VHZJ) [4**Go Ho Glitter Liquid Eyeliner Colorful Set 5 Colors Metallic Shimmer White Silver Gold Diamond Eye Liner Glitter Eyeliner Eyeshadow Shine Waterproof Long Lasting Glow Sparkle Eye Makeup**Go Ho**$8.90**4.6★808 rev](https://www.amazon.com/dp/B09QPJ6M1L) [5**6Pcs Liquid Glitter Eyeshadow Eyeliner Korean Makeup Bling Under Eye Shadow Shimmer Eye Make Up Valentines Gift Set Long Lasting Quick Drying & Pigmented Loose Glitter Glue for Crystals Makeup**SUSIKEKI**$8.62**4.1★1,501 rev](https://www.amazon.com/dp/B0BWY1X9V2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUSIKEKI 4PCS Chameleon Metallic Eyeshadow & Eyeliner Gel Pencil Set Multichrome Shifting Colors Glitter Eye Makeup Waterproof Long-Lasting Smudge-Proof Duochrome Pencil for Multi-Dimensional Looks**SUSIKEKI**$19.91**172 rev8mo ago](https://www.amazon.com/dp/B0FF1VPWSN) [**Glitter Liquid Eyeliner Colorful Set 5 Colors Metallic Shimmer White Silver Gold Rose Eyeliner Waterproof Long Lasting Sparkle Glitter Liquid Eyeshadow Dazzling Mothers Day Eye Makeup for Women**BONNIE CHOICE**$6.99**348 rev1y ago](https://www.amazon.com/dp/B0F23NTH48) [**NYX PROFESSIONAL MAKEUP Epic Ink Glitz Liner Waterproof Metallic Liquid Eyeliner with Vegan Formula - Graphite Glitz (Shimmer Graphite Black)**NYX PROFESSIONAL MAKEUP**$10.25**722 rev1y ago](https://www.amazon.com/dp/B0DX2MJ4VN) [**ColourPop Crme Gel Waterproof Chrome Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Ventura Blvd (0.01 oz)**ColourPop**$8.64**459 rev1y ago](https://www.amazon.com/dp/B0DWRLX5FD) [**wet n wild Chameleon Chrome Eyeliner Waterproof and Smudge-Proof Multichrome Color Shift Long-Lasting 18-Hour Wear Cruelty-Free & Vegan - Electric Prism**wet n wild**$5.91**2,024 rev1y ago](https://www.amazon.com/dp/B0DQ9T3JRS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ColourPop Crme Gel Waterproof Chrome Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Ventura Blvd (0.01 oz)**ColourPop**$8.64**4.5★**▲ 120%**](https://www.amazon.com/dp/B0DWRLX5FD) [**SUSIKEKI 4PCS Chameleon Metallic Eyeshadow & Eyeliner Gel Pencil Set Multichrome Shifting Colors Glitter Eye Makeup Waterproof Long-Lasting Smudge-Proof Duochrome Pencil for Multi-Dimensional Looks**SUSIKEKI**$19.91**3.9★**▲ 92%**](https://www.amazon.com/dp/B0FF1VPWSN) [**URBAN DECAY Moondust Liquid Glitter Eyeliner (Pyro - Iridescent Silver Glitter) Sparkly Eye Liner Glitter Eyeshadow Topper Universal Shimmering Shades No Fallout - 0.25 fl oz**URBAN DECAY**$23.07**4.5★**▲ 88%**](https://www.amazon.com/dp/B077Y6XWV1) [**Glitter Liquid Eyeliner Colorful Set 5 Colors Metallic Shimmer White Silver Gold Rose Eyeliner Waterproof Long Lasting Sparkle Glitter Liquid Eyeshadow Dazzling Mothers Day Eye Makeup for Women**BONNIE CHOICE**$6.99**4.1★**▲ 76%**](https://www.amazon.com/dp/B0F23NTH48) [**CHARMACY Chameleon Glitter Liquid Eyeliner Metallic Shade Color Shift Eye Liner Highly Pigmented 24H Long-Lasting Waterproof and Anti-Smudge Ultra-Fine Tip PURPLE GOLD INDIGO 904**Charmacy Milano**$8.88**4.4★**▲ 30%**](https://www.amazon.com/dp/B0BJDDHGD7)
**~~View all trending →~~**
## **What buyers say about glitter eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**15%
*“Color is pretty”*
**Eyeliner Quality**14%
*“It does last much much longer than your typical eyeliner”*
**Durability**9%
*“Stays on all day”*
**Quality-Overall**9%
*“These are vibrant and good quality”*
**Smudge Resistance**8%
*“lasts all day without smudging”*
**Soft Feel**6%
*“Smooth and creamy”*
**Ease Of Application**4%
*“Easy to apply”*
**Advertised Vs Actual Product**4%
*“Does what it claims”*
**Value For Money**3%
*“Good for the price”*
**Ease Of Use**3%
*“Goes on easy”*
### **What buyers complain about **
**Durability**18%
*“Did not last”*
**Smudge Resistance**12%
*“NOT SMUDGE PROOF”*
**Value For Money**9%
*“more expensive”*
**Advertised Vs Actual Product**8%
*“Didnt work as advertised”*
**Eyeliner Quality**6%
*“Poor eyeliner”*
**Water Resistance**6%
*“Not smudge or waterproof”*
**Functionality-Overall**5%
*“now barely works”*
**Color**4%
*“Its very dark”*
**Quality-Overall**2%
*“NOT the quality advertised”*
**Allergies**2%
*“I appear to be allergic to it”*
### **Top return reasons **
**Eyeliner Quality**36%
**Advertised Vs Actual Product**14%
**Color**13%
**Functionality-Overall**6%
**Durability**5%
**Water Resistance**4%
**Defective Material/Parts**3%
**Smudge Resistance**3%
**Quality-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is glitter eyeliner profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 60 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the glitter eyeliner niche?**
- 34 brands and 139 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in glitter eyeliner?**
- Top complaints mined from reviews: Durability, Smudge Resistance, Value For Money. The return rate is 1.4%.
- **When does demand for glitter eyeliner peak?**
- Demand peaks in Oct–Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the glitter eyeliner niche?**
- Listings span $2.25–$24.41; the average listing price is $9.47 (sweet spot $15–$100). The average incumbent carries 6,336 reviews — the moat a new listing must climb.
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