---
title: "Glaze Lip Oil Candy Apple — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/glaze-lip-oil-candy-apple"
last_updated: "2026-08-11T06:40:26.751Z"
locale: en
meta:
description: "Niche score 29/100 · $40K/yr market · 131K searches/yr · $10.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $40K/yr market · 131K searches/yr · $10.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Glaze Lip Oil Candy Apple — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **glaze lip oil candy apple**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 13Conversion 38Competition 20Returns 94Price range 24Avg price 35Brand share 0Review moat 16Quality gap 57
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.20**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$6.03–$17.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****20,235.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-23.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$40K**
$40K/yr · 131K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, glaze lip oil candy apple is a $40K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glaze lip oil candy apple market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$51K–$61K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#241**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP93% - Lissymuse4% - Loobexery3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/glaze-lip-oil-candy-apple/trend)
## **Top glaze lip oil candy apple search terms**
- **fat oil**41K/yr+36.3%1.8% conv. - **fat lip oil**30K/yr-13.4%3.4% conv. - **fat oil lip gloss**52K/yr-79.8%2.7% conv. - **lip drip**2K/yr-18.3%0.2% conv. - **fat oil lip drip**4K/yr-16.9%1.2% conv. - **lip gloss fat oil**2K/yr-27.1%4.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/glaze-lip-oil-candy-apple/search-terms)
## **Top glaze lip oil candy apple products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip Moisturizing Lip Oil Gloss Vegan Tinted Formula Up to 12 HR Hydration - Newsfeed (Rose Nude)**NYX PROFESSIONAL MAKEUP**$8.14**4.5★39,470 rev](https://www.amazon.com/dp/B0BL8HXJMX) [2**NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip Moisturizing Lip Oil Gloss Vegan Tinted Formula Up to 12 HR Hydration - Missed Call (Sheer Pink)**NYX PROFESSIONAL MAKEUP**$8.23**4.5★39,470 rev](https://www.amazon.com/dp/B0BL8HY2QP) [3**NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip Moisturizing Lip Oil Gloss Vegan Tinted Formula Up to 12 HR Hydration - My Main (Clear)**NYX PROFESSIONAL MAKEUP**$8.34**4.5★39,470 rev](https://www.amazon.com/dp/B0BL9Y85VG) [4**NYX PROFESSIONAL MAKEUP Fat Oil Body Oil in Caramelt Mami Caramel Scented Body Glow Moisturizer With Vitamin E for 24HR Hydration and Glowing Skin Bronzed Finish Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$17.55**4.2★328 rev](https://www.amazon.com/dp/B0GP9GHGG5) [5**NYX PROFESSIONAL MAKEUP Fat Oil Slick Click Lightweight Buildable Pigmented Vegan Lip Balm - No Filter Needed**NYX PROFESSIONAL MAKEUP**$8.93**4.4★5,694 rev](https://www.amazon.com/dp/B0CLWHXXPD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Fat Oil Body Oil in Caramelt Mami Caramel Scented Body Glow Moisturizer With Vitamin E for 24HR Hydration and Glowing Skin Bronzed Finish Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$17.55**328 rev2mo ago](https://www.amazon.com/dp/B0GP9GHGG5) [**NYX PROFESSIONAL MAKEUP Fat Oil Hand & Body Lotion in Suga Baddie Vanilla Lotion with 24HR Hydration Lightweight Body Moisturizer With Avocado Oil Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$11.60**88 rev2mo ago](https://www.amazon.com/dp/B0GPBDJDTV) [**NYX PROFESSIONAL MAKEUP Fat Oil Body Butter in Caramelt Mami Caramel Scented Body Cream with Avocado Oil and Shea Butter for 24 HR Hydration Fast Absorbing Whipped Formula Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$14.70**158 rev2mo ago](https://www.amazon.com/dp/B0GP9Y4ZGK) [**NYX PROFESSIONAL MAKEUP Fat Oil Body Oil in Coconut Cutie Coconut Scented Body Glow Moisturizer With Vitamin E for 24HR Hydration and Glowing Skin Golden Finish Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$17.84**328 rev2mo ago](https://www.amazon.com/dp/B0GP8WHC33) [**NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip Moisturizing Lip Oil Gloss Tinted Formula & Up to 12 HR Hydration Vegan & Cruelty-Free - Caramelt Mami (Bronze)**NYX PROFESSIONAL MAKEUP**$9.22**39,470 rev2mo ago](https://www.amazon.com/dp/B0GNWFRPN4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Fat Oil Body Oil in Coconut Cutie Coconut Scented Body Glow Moisturizer With Vitamin E for 24HR Hydration and Glowing Skin Golden Finish Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$17.84**4.2★**▲ 600%**](https://www.amazon.com/dp/B0GP8WHC33) [**Lissymuse Hydrating Fat Lip Oil Gloss Set 4pcs Non-Sticky Moisturizing Smooth Glossy Finish Lip Glow Oil Tinted Plumping Butter Lipgloss Long Lasting Lips Balm - Lips Care Stuff for Women Girls Teen**Lissymuse**$6.03**4.5★**▲ 598%**](https://www.amazon.com/dp/B0GW1XG7P1) [**NYX PROFESSIONAL MAKEUP Fat Oil Hand & Body Lotion in Suga Baddie Vanilla Lotion with 24HR Hydration Lightweight Body Moisturizer With Avocado Oil Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$11.60**4.5★**▲ 598%**](https://www.amazon.com/dp/B0GPBDJDTV) [**NYX PROFESSIONAL MAKEUP Fat Oil Body Oil in Caramelt Mami Caramel Scented Body Glow Moisturizer With Vitamin E for 24HR Hydration and Glowing Skin Bronzed Finish Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$17.55**4.2★**▲ 595%**](https://www.amazon.com/dp/B0GP9GHGG5) [**NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip Moisturizing Lip Oil Gloss Tinted Formula & Up to 12 HR Hydration Vegan & Cruelty-Free - Caramelt Mami (Bronze)**NYX PROFESSIONAL MAKEUP**$9.22**4.5★**▲ 594%**](https://www.amazon.com/dp/B0GNWFRPN4)
**~~View all trending →~~**
## **What buyers say about glaze lip oil candy apple**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“The fragrance is fantastic”*
**Color**10%
*“Color is so pretty”*
**Moist/Dry**10%
*“Very moisturizing”*
**Brightness/Shine/Glow**9%
*“gives a pretty glow”*
**Soft Feel**5%
*“Soft skin”*
**Suitability Combination Skin**5%
*“It works great to give a nice glow to my skin”*
**Quality-Overall**5%
*“Overall, its a great quality oil, gives that big bold shiny look”*
**Value For Money**3%
*“worth the money”*
**Suitability Oily Skin**3%
*“They're non oily”*
**Suitability Dry Skin**3%
*“shea butter because it actually keeps dry areas smooth all day”*
### **What buyers complain about **
**Color**8%
*“Completely different color”*
**Adhesion/Stickiness**7%
*“Sticky dont buy it”*
**Smell**6%
*“only thing Id say is it smells a little weird”*
**Moist/Dry**5%
*“not very moisturizing at all”*
**Oily/Greasy**4%
*“slightly oily feeling”*
**Value For Money**4%
*“could be less money”*
**Advertised Vs Actual Product**3%
*“Not what I expected”*
**Texture/Consistency-Overall**2%
*“Heavy texture”*
**Ease Of Application**2%
*“I noticed the applicator was a bit messy”*
**Durability**2%
*“does not last”*
### **Top return reasons **
**Color**54%
**Advertised Vs Actual Product**12%
**Adhesion/Stickiness**8%
**Moist/Dry**3%
**Product Condition**3%
**Smell**3%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
**Oily/Greasy**2%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is glaze lip oil candy apple profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 14 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (29/100).
- **How competitive is the glaze lip oil candy apple niche?**
- 3 brands and 45 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in glaze lip oil candy apple?**
- Top complaints mined from reviews: Color, Adhesion/Stickiness, Smell. The return rate is 1.1%.
- **When does demand for glaze lip oil candy apple peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the glaze lip oil candy apple niche?**
- Listings span $6.03–$17.84; the average listing price is $10.20 (sweet spot $15–$100). The average incumbent carries 20,235 reviews — the moat a new listing must climb.
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