---
title: "Gingham Gorgeous Bath and Body Works — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gingham-gorgeous-bath-and-body-works"
last_updated: "2026-08-11T05:33:44.661Z"
locale: en
meta:
description: "Niche score 39/100 · $72K/yr market · 69K searches/yr · $19.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $72K/yr market · 69K searches/yr · $19.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gingham Gorgeous Bath and Body Works — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **gingham gorgeous bath and body works**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 18Conversion 61Competition 20Returns 99Price range 80Avg price 87Brand share 0Review moat 93Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****141.42**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$19.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.58–$34.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$72K**
$72K/yr · 69K searches
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gingham gorgeous bath and body works is a $72K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gingham gorgeous bath and body works market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$79K–$99K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#703**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**121**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Bath & Body Works89% - White Barn11% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/gingham-gorgeous-bath-and-body-works/trend)
## **Top gingham gorgeous bath and body works search terms**
- **gingham gorgeous bath and body works**33K/yr-16.6%6.0% conv. - **gingham gorgeous**13K/yr+19.3%4.7% conv. - **bath and body works gingham gorgeous**9K/yr-8.7%5.6% conv. - **gingham gorgeous perfume**6K/yr-34.8%3.5% conv. - **gorgeous bath and body works**6K/yr-34.8%5.7% conv. - **gingham gorgeous bath and body works perfume**1K/yr-47.0%2.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/gingham-gorgeous-bath-and-body-works/search-terms)
## **Top gingham gorgeous bath and body works products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$22K40%$29K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bath & Body Works Gingham Gorgeous Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Pink Strawberries Peony Blooms and Peach Nectar Scent 8 fl oz - 1 Pack**Bath & Body Works**$14.91**4.8★555 rev](https://www.amazon.com/dp/B0CN3LFX14) [2**Bath & Body Works Gingham Gorgeous Body Cream Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin Pink Strawberries Peony Blooms and Peach Nectar 8 oz - 1 Pack**Bath & Body Works**$13.92**4.8★221 rev](https://www.amazon.com/dp/B0CH5N4C7T) [3**Bath & Body Works Gingham Gorgeous Trio Gift Set - Fragrance Mist - Body Lotion - Shower Gel - Full Size**White Barn**$34.46**4.7★152 rev](https://www.amazon.com/dp/B0CGMRMV5D) [4**Bath & Body Works Gingham Gorgeous Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Pink Strawberries Peony Blooms and Peach Nectar Scent 8 fl oz - 2 Pack**Bath & Body Works**$27.61**4.5★49 rev](https://www.amazon.com/dp/B0GLR3KRJJ) [5**Bath & Body Works Gingham Gorgeous Body Lotion Lightweight Daily Moisturizer with Shea Butter & Coconut Oil Pink Strawberries Peony Blooms and Peach Nectar Scent 8 fl oz - 1 Pack**Bath & Body Works**$14.79**4.7★54 rev](https://www.amazon.com/dp/B0GLRT2H22)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bath & Body Works Gingham Gorgeous Body Lotion Lightweight Daily Moisturizer with Shea Butter & Coconut Oil Pink Strawberries Peony Blooms and Peach Nectar Scent 8 fl oz - 1 Pack**Bath & Body Works**$14.79**54 rev5mo ago](https://www.amazon.com/dp/B0GLRT2H22) [**Bath & Body Works Gingham Gorgeous Body Cream Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin Pink Strawberries Peony Blooms and Peach Nectar 8 oz - 2 Pack**Bath & Body Works**$24.83**46 rev5mo ago](https://www.amazon.com/dp/B0GLR9T8SF) [**Bath & Body Works Gingham Gorgeous Body Wash Nourishing Cleanser with Pro-Vitamin B5 & Aloe Pink Strawberries Peony Blooms and Peach Nectar Gentle for Daily Use 10 fl oz - 2 Pack**Bath & Body Works**$24.37**30 rev5mo ago](https://www.amazon.com/dp/B0GLQZMBNZ) [**Bath & Body Works Gingham Gorgeous Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Pink Strawberries Peony Blooms and Peach Nectar Scent 8 fl oz - 2 Pack**Bath & Body Works**$27.61**49 rev5mo ago](https://www.amazon.com/dp/B0GLR3KRJJ) [**Bath and Body Works Fine Fragrance Mist Travel Size Mini Purse Spray 2.5 Ounce (Gingham Gorgeous)**Bath & Body Works**$11.29**59 rev2y ago](https://www.amazon.com/dp/B0CSWY32Y2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bath & Body Works Gingham Gorgeous Fine Fragrance Mist Body Spray & Perfume for Women Long-Lasting Personal Fragrance Pink Strawberries Peony Blooms and Peach Nectar Scent 8 fl oz - 2 Pack**Bath & Body Works**$27.61**4.5★**▲ 306%**](https://www.amazon.com/dp/B0GLR3KRJJ) [**Bath & Body Works Gingham Gorgeous Body Wash Nourishing Cleanser with Pro-Vitamin B5 & Aloe Pink Strawberries Peony Blooms and Peach Nectar Gentle for Daily Use 10 fl oz - 2 Pack**Bath & Body Works**$24.37**4.7★**▲ 214%**](https://www.amazon.com/dp/B0GLQZMBNZ) [**Bath & Body Works Gingham Gorgeous Body Lotion Lightweight Daily Moisturizer with Shea Butter & Coconut Oil Pink Strawberries Peony Blooms and Peach Nectar Scent 8 fl oz - 1 Pack**Bath & Body Works**$14.79**4.7★**▲ 192%**](https://www.amazon.com/dp/B0GLRT2H22) [**Bath & Body Works Gingham Gorgeous Body Cream Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin Pink Strawberries Peony Blooms and Peach Nectar 8 oz - 2 Pack**Bath & Body Works**$24.83**4.7★**▲ 124%**](https://www.amazon.com/dp/B0GLR9T8SF) [**Bath & Body Works Mini Perfume Spray .23 Ounce Travel Size (Gingham Gorgeous)**Bath & Body Works**$10.58**4.6★**▲ 29%**](https://www.amazon.com/dp/B0DB2QQR6C)
**~~View all trending →~~**
## **What buyers say about gingham gorgeous bath and body works**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“Smell fresh”*
**Moist/Dry**7%
*“It's decently hydrating”*
**Value For Money**7%
*“Price is very reasonable”*
**Soft Feel**4%
*“Nice & smooth”*
**Suitability Dry Skin**3%
*“It is effective at soothing dry patches”*
**Gifting Purpose**3%
*“Christmas Gift”*
**Durability**2%
*“It lasts a long time”*
**Ease Of Use**2%
*“Its easy to use”*
**Quality-Overall**2%
*“Exactly the same quality as in-store”*
**Lather**2%
*“The body wash provides a great lather that feels soft”*
### **What buyers complain about **
**Smell**11%
*“as I dont really get much of a peach scent from it”*
**Suitability Dry Skin**5%
*“It does leave my skin feeling a little tight and dry”*
**Size-Overall**5%
*“The bottle is large”*
**Durability**4%
*“doesnt last as long as Id like”*
**Moist/Dry**4%
*“every time I wash my hands at work they end up feeling incredibly dry”*
**Thickness**3%
*“Its quite thick”*
**Value For Money**3%
*“this is too expensive for the quality”*
**Leak-Proof**3%
*“The bottles leaked a little during transit”*
**Allergies**1%
*“My skin is usually sensitive”*
**Quality-Overall**1%
*“Since I did use to buy loads of lotions when I was younger, at $15+, this is too expensive for the quality”*
### **Top return reasons **
**Smell**40%
**Leak-Proof**24%
**Product Condition**12%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Size-Overall**7%
**Moist/Dry**3%
## **Common questions**
- **Is gingham gorgeous bath and body works profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 12 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the gingham gorgeous bath and body works niche?**
- 2 brands and 121 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gingham gorgeous bath and body works?**
- Top complaints mined from reviews: Smell, Suitability Dry Skin, Size-Overall. The return rate is 0.2%.
- **When does demand for gingham gorgeous bath and body works peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the gingham gorgeous bath and body works niche?**
- Listings span $10.58–$34.46; the average listing price is $19.82 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.
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