---
title: "Gillette Sensor Razor — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gillette-sensor-razor"
last_updated: "2026-08-11T05:05:15.791Z"
locale: en
meta:
description: "Niche score 53/100 · $1.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gillette Sensor Razor — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **gillette sensor razor**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 88Growth 25Conversion 96Competition 20Returns 98Price range 87Avg price 95Brand share 0Review moat 24Quality gap 33
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$28.51**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 442K searches
**Price range**
**Great****$9.72–$65.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,101.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gillette sensor razor is a $1.6M/yr Amazon United States market (442K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gillette sensor razor market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.7M–$2.3M**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **18%**
- **Out of stock**
- **17.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Gillette82% - Taconic Shave15% - Sniswo3%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +0.2% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/gillette-sensor-razor/trend)
## **Top gillette sensor razor search terms**
- **gillette sensor excel**79K/yr+12.2%16.5% conv. - **gillette sensor razor blades**111K/yr-16.6%12.7% conv. - **gillette sensor**61K/yr-7.2%5.2% conv. - **gillette sensor excel razor blades refills**26K/yr-10.8%23.5% conv. - **gillette sensor excel razor**20K/yr+1.8%8.7% conv. - **gillette sensor excel handle**15K/yr+36.0%3.9% conv. - **gillette sensor razor**20K/yr-6.2%4.2% conv. - **gillette sensor blades**16K/yr+4.1%9.3% conv. - **sensor excel razor blades refills**13K/yr+17.2%25.8% conv. - **gillette sensor excel blades**13K/yr+11.4%23.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/gillette-sensor-razor/search-terms)
## **Top gillette sensor razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$162K20%$324K30%$485K40%$647K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Sensor Excel Razor Blades for Men Pack of 10 Blades**Gillette**$17.43**4.7★15,672 rev](https://www.amazon.com/dp/B01CFL4HFA) [2**Gillette Sensor Excel Mens Razor Blade Refills 30 Count**Gillette**$39.96**4.8★84 rev](https://www.amazon.com/dp/B0GFNX2SS3) [3**Gillette Sensor Excel Cartridges - 10 ct Pack of 2**Gillette**$28.57**4.7★1,254 rev](https://www.amazon.com/dp/B074KNHL5K) [4**Gillette Sensor Excel Shaving Cartridges for Men Quantity: 10 (Packaging May Vary)**Gillette**$16.71**4.7★5,462 rev](https://www.amazon.com/dp/B000KU72NI) [5**Taconic Shave Gillette Sensor & Sensor Excel Compatible Heavyweight Triple Blade Pivot Head Razor Includes 1 Preloaded Blade - Delivers a Smooth Close & Comfortable Shave**Taconic Shave**$27.79**4.2★1,638 rev](https://www.amazon.com/dp/B077MVBLRN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Sensor Excel Mens Razor Blade Refills 30 Count**Gillette**$39.96**84 rev3mo ago](https://www.amazon.com/dp/B0GFNX2SS3) [**Taconic Shave 40 Triple Razor Blade Cartridges Compatible with Gillette Sensor Sensor Excel Sensor 3 Sensor 2 & Personna Triflexx Razor Handles Flexing Blades adjust to your skins contours**Taconic Shave**$30.32**869 rev8y ago](https://www.amazon.com/dp/B07HFHBH4Y) [**Sensor Excel Dual Blades 1 Razor Handle + 1 Cartridge Comfort Blades in 1 Set**Sniswo**$18.63**867 rev8y ago](https://www.amazon.com/dp/B07L5CM2TD) [**Taconic Shave Gillette Sensor & Sensor Excel Compatible Heavyweight Triple Blade Pivot Head Razor Includes 1 Preloaded Blade - Delivers a Smooth Close & Comfortable Shave**Taconic Shave**$27.79**1,638 rev8y ago](https://www.amazon.com/dp/B077MVBLRN) [**Gillette Sensor Excel Cartridges - 10 ct Pack of 2**Gillette**$28.57**1,254 rev9y ago](https://www.amazon.com/dp/B074KNHL5K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Sensor Excel Mens Razor Blade Refills 30 Count**Gillette**$39.96**4.8★**▲ 304%**](https://www.amazon.com/dp/B0GFNX2SS3) [**Gillette Sensor Excel Shaving Cartridges for Men Quantity: 10 (Packaging May Vary)**Gillette**$16.71**4.7★**▲ 49%**](https://www.amazon.com/dp/B000KU72NI) [**Gillette Mach3 Razor for Men 1 Razor Handle + 2 Blade Refills**Gillette**$9.72**4.6★**▲ 13%**](https://www.amazon.com/dp/B06X9V77XY) [**Taconic Shave Gillette Sensor & Sensor Excel Compatible Heavyweight Triple Blade Pivot Head Razor Includes 1 Preloaded Blade - Delivers a Smooth Close & Comfortable Shave**Taconic Shave**$27.79**4.2★**— 9%**](https://www.amazon.com/dp/B077MVBLRN) [**Gillette Sensor Excel Razor Blades for Men Pack of 10 Blades**Gillette**$17.43**4.7★**— 9%**](https://www.amazon.com/dp/B01CFL4HFA)
**~~View all trending →~~**
## **What buyers say about gillette sensor razor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“BEST VALUE”*
**Quality-Overall**21%
*“The blade quality is solid”*
**Advertised Vs Actual Product**16%
*“As advertised”*
**Durability**7%
*“Durable”*
**Ease Of Use**6%
*“are easy to swap out”*
**Size-Overall**5%
*“Fit great”*
**Soft Feel**3%
*“Smooth on skin”*
**Weight Light**3%
*“The handle is lightweight yet feels sturdy”*
**Efficiency**2%
*“effective, and its usually a bit gentler on the skin compared to some of the newer 5-blade setups”*
**Weight Heavy**2%
*“I really like the heavier feel of the handle vs other Gillette compatible handles”*
### **What buyers complain about **
**Value For Money**17%
*“The price is not worth it”*
**Quality-Overall**15%
*“Not good quality”*
**Durability**13%
*“They fall off constantly”*
**Size-Overall**6%
*“only one to fit the blades”*
**Weight Heavy**6%
*“That its heavier than the or”*
**Grip**5%
*“no grip”*
**Allergies**4%
*“These do occasionally cause irritation if you do more than one swipe”*
**Ease Of Cleaning**3%
*“If you can't clean it your shave becomes useless”*
**Thickness**2%
*“The blade edges are thicker”*
**Functionality-Overall**2%
*“razor does not shave”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**13%
**Compatibility-Overall**10%
**Value For Money**6%
**Functionality-Overall**6%
**Weight Heavy**5%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Product Condition**3%
**Grip**3%
## **Common questions**
- **Is gillette sensor razor profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the gillette sensor razor niche?**
- 3 brands and 49 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gillette sensor razor?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 0.4%.
- **When does demand for gillette sensor razor peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the gillette sensor razor niche?**
- Listings span $9.72–$65.72; the average listing price is $28.51 (sweet spot $15–$100). The average incumbent carries 5,101 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)