---
title: "Gillette Proglide Power Razor — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gillette-proglide-power-razor"
last_updated: "2026-08-11T03:15:06.190Z"
locale: en
meta:
description: "Niche score 57/100 · $1.1M/yr market · 436K searches/yr · $21.04 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.1M/yr market · 436K searches/yr · $21.04 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Gillette Proglide Power Razor — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **gillette proglide power razor**
**Launch it**
A $1.1M/yr market growing +12.2% this quarter with returns at 0.4% — clears our launch bar.
Market size 79Growth 40Conversion 95Competition 45Returns 98Price range 80Avg price 90Brand share 0Review moat 22Quality gap 30
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****12.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$21.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.72–$37.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 436K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+12.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,158.88**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gillette proglide power razor is a $1.1M/yr Amazon United States market (436K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 57/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gillette proglide power razor market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$842K–$1.1M**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 94%
**Open market**
**0%**
- Gillette70% - Dollar Shave Club28% - DORCO2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.
15K10KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/gillette-proglide-power-razor/trend)
## **Top gillette proglide power razor search terms**
- **gillette proglide**84K/yr+19.0%8.9% conv. - **dollar shave club handle**72K/yr+15.7%14.2% conv. - **gillette proglide razor**67K/yr-2.3%12.3% conv. - **mens shaving**46K/yr+20.4%0.4% conv. - **gillette fusion proglide**29K/yr+29.4%9.4% conv. - **gillette fusion 5 proglide**28K/yr+6.2%12.4% conv. - **proglide razor**15K/yr+21.9%10.6% conv. - **proglide**13K/yr-6.3%7.6% conv. - **shaving men**10K/yr+46.9%0.7% conv. - **shaving for men**11K/yr+12.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/gillette-proglide-power-razor/search-terms)
## **Top gillette proglide power razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$55K10%$110K15%$165K20%$220K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette ProGlide Shield Mens Razor 5-Blade Razor with Precision Trimmer 1 Handle and 4 Refills**Gillette**$23.39**4.7★13,813 rev](https://www.amazon.com/dp/B072M5FFZ5) [2**Gillette Fusion ProGlide Shaving Razor for Men 1 Handle + 4 Blade Refills**Gillette**$21.39**4.7★35,176 rev](https://www.amazon.com/dp/B07DZYGDSF) [3**Dollar Shave Club | Razor Handle (2 Pack) Blue | Replacement Razor Blade Handles | Not Compatible with Other Razor Brands**Dollar Shave Club**$13.71**4.4★907 rev](https://www.amazon.com/dp/B0DHZZPH9B) [4**Gillette ProGlide Razor for Men Handle + 2 Blade Refills**Gillette**$16.47**4.7★35,176 rev](https://www.amazon.com/dp/B06X9PM3GJ) [5**Gillette Fusion5 ProGlide Mens 5-Blade Razor Blade Refills with Precision Trimmer 10 Count**Gillette**$37.26**4.7★675 rev](https://www.amazon.com/dp/B0FM8PXWGT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Fusion5 Proglide Razor for Men 5-Blade 1 Razor Handle 5 Blade Refills with Travel Case**Gillette**$28.33**59 rev2mo ago](https://www.amazon.com/dp/B0GR6FFGPQ) [**Dollar Shave Club For Women | 1 Purple Wavy Grip Handle 4 Razor Refills 1 Shower Hanger | Razors for Women Womens Razors for Shaving**Dollar Shave Club**$14.34**145 rev4mo ago](https://www.amazon.com/dp/B0GP5M3FQL) [**Dollar Shave Club | Bulk Shave Set | 16 Swift Rinse Refill Cartridges 1 Handle (Black) 1 Razor Cover**Dollar Shave Club**$27.26**66 rev4mo ago](https://www.amazon.com/dp/B0GP2MQGRN) [**Gillette Fusion5 ProGlide Razor Blades for Men 5-Blade Razor Refills 9 Count**Gillette**$34.74**86 rev5mo ago](https://www.amazon.com/dp/B0GGHZQZWF) [**Gillette Fusion5 ProGlide Razor Blade Refills for Men 5 Count**Gillette**$22.34**409 rev9mo ago](https://www.amazon.com/dp/B0FQ6PSPBC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Fusion5 Proglide Razor for Men 5-Blade 1 Razor Handle 5 Blade Refills with Travel Case**Gillette**$28.33**4.7★**▲ 303%**](https://www.amazon.com/dp/B0GR6FFGPQ) [**Dollar Shave Club | Bulk Shave Set | 16 Swift Rinse Refill Cartridges 1 Handle (Black) 1 Razor Cover**Dollar Shave Club**$27.26**4.2★**▲ 297%**](https://www.amazon.com/dp/B0GP2MQGRN) [**Dollar Shave Club For Women | 1 Purple Wavy Grip Handle 4 Razor Refills 1 Shower Hanger | Razors for Women Womens Razors for Shaving**Dollar Shave Club**$14.34**4.3★**▲ 267%**](https://www.amazon.com/dp/B0GP5M3FQL) [**Gillette Fusion5 ProGlide Razor Blades for Men 5-Blade Razor Refills 9 Count**Gillette**$34.74**4.8★**▲ 234%**](https://www.amazon.com/dp/B0GGHZQZWF) [**Gillette Fusion5 ProGlide Razor Blade Refills for Men 5 Count**Gillette**$22.34**4.6★**▲ 195%**](https://www.amazon.com/dp/B0FQ6PSPBC)
**~~View all trending →~~**
## **What buyers say about gillette proglide power razor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Good Deal”*
**Quality-Overall**22%
*“Amazing quality”*
**Durability**8%
*“Extremely durable and super smooth shave”*
**Soft Feel**7%
*“They are smooth”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**5%
*“easy to handle”*
**Size-Overall**3%
*“As advertised; fits Dollar Shave Club razor cartridges”*
**Efficiency**3%
*“It works well”*
**Comfort-Overall**3%
*“Easy and comfortable”*
**Allergies**2%
*“Still no irritation”*
### **What buyers complain about **
**Quality-Overall**18%
*“Garbage”*
**Value For Money**17%
*“But expensive”*
**Size-Overall**8%
*“like too small”*
**Durability**7%
*“it fell apart”*
**Advertised Vs Actual Product**6%
*“Wrong description”*
**Product Condition**3%
*“ARRIVED USED”*
**Functionality-Overall**2%
*“performs poorly”*
**Hard Feel**2%
*“Too rough”*
**Ease Of Use**2%
*“difficult to cut yourself with”*
**Grip**2%
*“handle slippery”*
### **Top return reasons **
**Size-Overall**29%
**Advertised Vs Actual Product**23%
**Value For Money**10%
**Compatibility-Overall**8%
**Functionality-Overall**8%
**Defective Material/Parts**4%
**Product Condition**4%
**Quality-Overall**2%
**Add-Ons/Attachments**2%
**Damage/Burn Hair**1%
## **Common questions**
- **Is gillette proglide power razor profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 26 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Launch it (57/100).
- **How competitive is the gillette proglide power razor niche?**
- 3 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gillette proglide power razor?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.4%.
- **When does demand for gillette proglide power razor peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the gillette proglide power razor niche?**
- Listings span $9.72–$37.53; the average listing price is $21.04 (sweet spot $15–$100). The average incumbent carries 10,159 reviews — the moat a new listing must climb.
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