---
title: "Ghoul Friend Bath and Body Works — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ghoul-friend-bath-and-body-works"
last_updated: "2026-08-11T04:31:05.443Z"
locale: en
meta:
description: "Niche score 48/100 · $18K/yr market · 67K searches/yr · $25.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $18K/yr market · 67K searches/yr · $25.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ghoul Friend Bath and Body Works — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **ghoul friend bath and body works**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 59Conversion 13Competition 69Returns 99Price range 88Avg price 95Brand share 0Review moat 96Quality gap 32
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****76.81**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$25.54**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.01–$56.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+34.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$18K**
$18K/yr · 67K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ghoul friend bath and body works is a $18K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghoul friend bath and body works market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$51K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#3,729**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **6%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**120**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 87%
**Open market**
**0%**
- Bath & Body Works93% - Generic6% - Wallflowers1%
## **Demand**
Weekly Amazon search volume, last 39 weeks — +34.0% search growth over the last 90 days.
4K3KOct '25Nov '25Jan '26Feb '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ghoul-friend-bath-and-body-works/trend)
## **Top ghoul friend bath and body works search terms**
- **bath and body works halloween**28K/yr+136.0%0.4% conv. - **ghoul friend bath and body works**22K/yr-14.6%1.5% conv. - **halloween bath and body works**7K/yr+137.5%0.2% conv. - **ghoul friend**6K/yr+14.3%0.9% conv. - **bath and body works ghoul friend**5K/yr-26.6%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ghoul-friend-bath-and-body-works/search-terms)
## **Top ghoul friend bath and body works products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5456%$1K9%$2K12%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bath & Body Works Ghoul Friend Fine Fragrance Mist Ultimate Hydration Body Cream Body Wash and Shimmer Fizz Body Lotion - with a Cabin Spice Bar Soap**Bath & Body Works**$56.26**5.0★3 rev](https://www.amazon.com/dp/B0G61HJTQN) [2**Bath & Body Works Ghoul Friend Fine Body Fragrance Mist 8 Fluid Ounce (Ghoul Friend)**Bath & Body Works**$17.48**4.3★9 rev](https://www.amazon.com/dp/B0FXBSW5DD) [3**Bath & Body Works Ghoul Friend Ultimate Hydration Body Cream 8 Ounces Pack of 2**Bath & Body Works**$32.65**4.9★17 rev](https://www.amazon.com/dp/B0F7GM3PZ7) [4**Bath & Body Works VAMPIRE BLOOD GHOUL FRIEND WICKED VANILLA WOODS Fine Fragrance Mist 3-piece Halloween Collections with a Red Bow - 2025 Edition Scents**Bath & Body Works**$36.49**4.6★15 rev](https://www.amazon.com/dp/B0FPLXYJK5) [5**Bath & Body Works Vampire Blood Fine Body Fragrance Mist 8 Fluid Ounce+**Bath & Body Works**$18.59**4.6★52 rev](https://www.amazon.com/dp/B0FXBQQ8NM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bath & Body Works Ghoul Friend Fine Fragrance Mist Ultimate Hydration Body Cream Body Wash and Shimmer Fizz Body Lotion - with a Cabin Spice Bar Soap**Bath & Body Works**$56.26**3 rev7mo ago](https://www.amazon.com/dp/B0G61HJTQN) [**Bath & Body Works Ghoul Friend Fine Fragrance Mist Ultimate Hydration Body Cream and Body Wash - with a Cabin Spice Bar Soap**Bath & Body Works**$51.22**0 rev7mo ago](https://www.amazon.com/dp/B0G61BZWL6) [**Bath & Body Works VAMPIRE BLOOD GHOUL FRIEND WICKED VANILLA WOODS Fine Fragrance Mist 3-piece Halloween Collections with a Red Bow - 2025 Edition Scents**Bath & Body Works**$36.49**15 rev9mo ago](https://www.amazon.com/dp/B0FPLXYJK5) [**Bath & Body Works Ghoul Friend Mini Body Cream and Mini Fragrance Mist Duo Set with a Himalayan Salts Springs Sample Soap - Travel Size**Bath & Body Works**$28.66**1 rev10mo ago](https://www.amazon.com/dp/B0FNG54S6W) [**Bath & Body Works Ghoul Friend Body Cream and Fragrance Mist Duo Set with a Himalayan Salts Springs Sample Soap**Bath & Body Works**$45.87**0 rev10mo ago](https://www.amazon.com/dp/B0FNB5P773)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bath & Body Works Evil Queen Fine Body Fragrance Mist 8 Fluid Ounce (Evil Queen)**Bath & Body Works**$17.10**5.0★**▲ 410%**](https://www.amazon.com/dp/B0FXBS22HM) [**Bath & Body Works Vampire Blood Fine Body Fragrance Mist 8 Fluid Ounce+**Bath & Body Works**$18.59**4.6★**▲ 235%**](https://www.amazon.com/dp/B0FXBQQ8NM) [**Bath & Body Works I Scream Float 3-Wick Scented Candle Sweet & Creamy Fragrance 14.5 oz**Bath & Body Works**$23.45**4.5★**▲ 138%**](https://www.amazon.com/dp/B0FLS7YBCZ) [**Bath & Body Works Ghoul Friend Fine Fragrance Mist Ultimate Hydration Body Cream Body Wash and Shimmer Fizz Body Lotion - with a Cabin Spice Bar Soap**Bath & Body Works**$56.26**5.0★**▲ 126%**](https://www.amazon.com/dp/B0G61HJTQN) [**Bath & Body Works Ghoul Friend Body Cream and Fragrance Mist Duo Set with a Himalayan Salts Springs Sample Soap**Bath & Body Works**$45.87**0.0★**▲ 80%**](https://www.amazon.com/dp/B0FNB5P773)
**~~View all trending →~~**
## **What buyers say about ghoul friend bath and body works**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**79%
*“Smells absolutely divine”*
**Brightness/Shine/Glow**2%
*“Fantastic fragrant candle”*
**Gifting Purpose**2%
*“Cute boo basket gift”*
**Advertised Vs Actual Product**2%
*“Exactly what I was looking for”*
**Durability**2%
*“lasts a long time”*
**Efficiency**1%
*“it works really great for me”*
**Cleansing**1%
*“my skin feels clean”*
**Moist/Dry**1%
*“Hydrating Halloween body cream”*
**Value For Money**1%
*“Good deal”*
**Quality-Overall**1%
*“No complaints”*
### **What buyers complain about **
**Smell**27%
*“It smells almost like nothing”*
**Leak-Proof**14%
*“This arrived leaking”*
**Ease Of Use**8%
*“Lid was ridiculously hard to get off”*
**Flammable**8%
*“cant burn it”*
**Motor Power**4%
*“Pumping the the top achieves nothing even when the product is tipped”*
**Ease Of Cleaning**4%
*“Worst hygiene product I have ever bought”*
**Strength**4%
*“it's too strong”*
**Defective Material/Parts**4%
*“some bottles are defective”*
**Size-Overall**3%
*“It is the 3 wick larger sized”*
**Heating**3%
*“the plastic heats up”*
### **Top return reasons **
**Smell**54%
**Leak-Proof**18%
**Advertised Vs Actual Product**11%
**Product Condition**7%
**Size-Overall**7%
**Defective Material/Parts**4%
## **Common questions**
- **Is ghoul friend bath and body works profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 36 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +34.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the ghoul friend bath and body works niche?**
- 3 brands and 120 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ghoul friend bath and body works?**
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Use. The return rate is 0.3%.
- **What does it cost to enter the ghoul friend bath and body works niche?**
- Listings span $11.01–$56.26; the average listing price is $25.54 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.
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