---
title: "Ghd — $240K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ghd"
last_updated: "2026-08-11T05:59:23.830Z"
locale: en
meta:
description: "Niche score 38/100 · $240K/yr market · 141K searches/yr · $207.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $240K/yr market · 141K searches/yr · $207.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ghd — $240K/yr Amazon US Niche (2026) - Flapen"
---
# **ghd**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 52Conversion 10Competition 37Returns 14Price range 25Avg price 45Brand share 0Review moat 68Quality gap 84
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****786.35**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+22.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$240K**
$240K/yr · 141K searches
**Avg price**
**Okay****$207.50**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$23.16–$331.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****8.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, ghd is a $240K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghd market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$259K–$311K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#208**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- ghd100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ghd/trend)
## **Top ghd products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$48K30%$72K40%$96K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ghd Duet Blowdry - 2-in-1 Hot Air Brush for Wet to Dry Styling with No Heat Damage 3X More Volume More Shine and Frizz-Free Finish - Quiet Styling Heated Bristles and Barrel - Black**ghd**$321.27**4.0★126 rev](https://www.amazon.com/dp/B0D6X8WF78) [2**ghd Platinum+ Styler 1 Flat Iron Hair Straightener Professional Ceramic Hair Styling Tool for Stronger Hair More Shine & More Color Protection - White**ghd**$231.04**4.3★3,049 rev](https://www.amazon.com/dp/B07F7Q4PTN) [3**ghd Rise Volumizing Hot Hair Brush - Professional 1.25 Hot Brush for Dry Hair with Maximum Root Lift 2x Volume 365F Safe Styling Temperature Technology and Auto Sleep Mode - Black**ghd**$178.79**4.0★291 rev](https://www.amazon.com/dp/B089NDPQGV) [4**ghd Chronos Styler - 1 Smart Flat Iron Hair Straightener with HD Motion-Responsive Technology Faster Styling 24-Hour Results More Shine Less Frizz and No Extreme Heat Damage - White**ghd**$252.75**4.1★112 rev](https://www.amazon.com/dp/B0CPRKY8XD) [5**ghd Platinum+ Styler 1 Flat Iron Hair Straightener Professional Ceramic Hair Styling Tool for Stronger Hair More Shine & More Color Protection - Black**ghd**$227.69**4.3★3,049 rev](https://www.amazon.com/dp/B07FJ8RR9J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ghd Platinum+ Professional Smart Flat Iron Black with Ultra-Gloss Ceramic Plates Heat-Resistant Bag All-Rounder Paddle Brush Festive Gift Set**ghd**$233.63**52 rev9mo ago](https://www.amazon.com/dp/B0FTL899W3) [**ghd Chronos Curve Grand Professional Curling Iron 1.25 Inch Barrel Big Voluminous Curls Frizz-Free No Heat Damage Black**ghd**$198.00**29 rev10mo ago](https://www.amazon.com/dp/B0FQCL7ZK9) [**GHD Wave Triple Barrel Hair Waver Black Professional Ceramic Styling Tool for Beach Waves 1.3 Inch Barrels 365F Temperature Control**ghd**$171.60**24 rev1y ago](https://www.amazon.com/dp/B0FD57KNMP) [**ghd Duet Blowdry - 2-in-1 Hot Air Brush for Wet to Dry Styling with No Heat Damage 3X More Volume More Shine and Frizz-Free Finish - Quiet Styling Heated Bristles and Barrel - Black**ghd**$321.27**126 rev2y ago](https://www.amazon.com/dp/B0D6X8WF78) [**ghd Duet Blowdry - 2-in-1 Hot Air Brush for Wet to Dry Styling with No Heat Damage 3X More Volume More Shine and Frizz-Free Finish - Quiet Styling Heated Bristles and Barrel - White**ghd**$331.57**126 rev2y ago](https://www.amazon.com/dp/B0D6WZYSGZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ghd Duet Style - 2-in-1 Flat Iron Hair Straightener + Hair Dryer Hot Air Styler to Transform Hair from Wet to Styled - White**ghd**$260.19**3.9★**▲ 144%**](https://www.amazon.com/dp/B0BRYPC9XD) [**ghd Chronos Curve Grand Professional Curling Iron 1.25 Inch Barrel Big Voluminous Curls Frizz-Free No Heat Damage Black**ghd**$198.00**4.1★**▲ 44%**](https://www.amazon.com/dp/B0FQCL7ZK9) [**ghd Duet Blowdry - 2-in-1 Hot Air Brush for Wet to Dry Styling with No Heat Damage 3X More Volume More Shine and Frizz-Free Finish - Quiet Styling Heated Bristles and Barrel - Black**ghd**$321.27**4.0★**▲ 41%**](https://www.amazon.com/dp/B0D6X8WF78) [**ghd Duet Style - 2-in-1 Flat Iron Hair Straightener + Hair Dryer Hot Air Styler to Transform Hair from Wet to Styled - Black**ghd**$269.52**3.9★**▲ 40%**](https://www.amazon.com/dp/B0BRYP7SWH) [**ghd Platinum+ Professional Smart Flat Iron Black with Ultra-Gloss Ceramic Plates Heat-Resistant Bag All-Rounder Paddle Brush Festive Gift Set**ghd**$233.63**4.6★**▲ 27%**](https://www.amazon.com/dp/B0FTL899W3)
**~~View all trending →~~**
## **Common questions**
- **Is ghd profitable to sell on Amazon United States?**
- The niche generates $240K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the ghd niche?**
- 1 brands and 3 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **When does demand for ghd peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the ghd niche?**
- Listings span $23.16–$331.57; the average listing price is $207.50 (sweet spot $15–$100). The average incumbent carries 786 reviews — the moat a new listing must climb.
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