---
title: "Search terms — gentle shampoo and conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gentle-shampoo-and-conditioner/search-terms"
last_updated: "2026-08-11T07:47:47.927Z"
locale: en
meta:
  description: "Niche score 52/100 · $2.6M/yr market · 747K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $2.6M/yr market · 747K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — gentle shampoo and conditioner - Flapen"
---

# **gentle shampoo and conditioner**

**Worth a look**

Shows searches that convert (21.3% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 95Growth 47Conversion 100Competition 0Returns 98Price range 62Avg price 78Brand share 0Review moat 23Quality gap 32

**Conversion**

**Incredible****21.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.6M**

$2.6M/yr · 747K searches

**Avg price**

**Great****$16.33**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.64–$25.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+17.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,113.6**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms