---
title: "Search terms — gel nail polish - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gel-nail-polish/search-terms"
last_updated: "2026-07-21T09:13:02.555Z"
locale: en
meta:
  description: "gel nail polish clears our launch bar: a $15.7M/yr market growing +4.3% this quarter with returns at 1.2%. Data updated Jul 2026."
  "og:description": "gel nail polish clears our launch bar: a $15.7M/yr market growing +4.3% this quarter with returns at 1.2%. Data updated Jul 2026."
  "og:title": "Search terms — gel nail polish - Flapen"
---

# **gel nail polish**

**Launch it**

A $15.7M/yr market growing +4.3% this quarter with returns at 1.2% — clears our launch bar.

Market size 100Growth 30Conversion 28Competition 87Returns 91Price range 82Avg price 78Brand share 56Review moat 17Quality gap 57

**Market size**

**Incredible****$15.7M**

$15.7M/yr · 43.8M searches

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****$1.35–$88.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$16.17**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****18,308.75**

avg incumbent reviews — the moat a new listing must climb