---
title: "Search terms — gel base and top coat - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gel-base-and-top-coat/search-terms"
last_updated: "2026-08-11T10:42:15.015Z"
locale: en
meta:
  description: "Niche score 54/100 · $1.6M/yr market · 1.4M searches/yr. A deep review moat (12,577 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $1.6M/yr market · 1.4M searches/yr. A deep review moat (12,577 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — gel base and top coat - Flapen"
---

# **gel base and top coat**

**Worth a look**

Shows low returns (0.8%), but a deep review moat (12,577 avg reviews) keeps it on the watch list.

Market size 88Growth 34Conversion 94Competition 32Returns 96Price range 42Avg price 31Brand share 41Review moat 20Quality gap 35

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.6M**

$1.6M/yr · 1.4M searches

**Price range**

**Okay****$3.94–$22.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$9.77**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****12,576.71**

avg incumbent reviews — the moat a new listing must climb

## Search terms