---
title: "Garrison Home Hand Soap — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/garrison-home-hand-soap"
last_updated: "2026-08-11T05:29:19.758Z"
locale: en
meta:
description: "Niche score 41/100 · $92K/yr market · 115K searches/yr · $32.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $92K/yr market · 115K searches/yr · $32.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Garrison Home Hand Soap — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **garrison home hand soap**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 21Conversion 31Competition 42Returns 98Price range 81Avg price 95Brand share 8Review moat 25Quality gap 43
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.63–$49.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,654.52**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$92K**
$92K/yr · 115K searches
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, garrison home hand soap is a $92K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Sep. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **garrison home hand soap market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$98K–$131K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#805**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**2%**
- Home & Body Company77% - Newport + Home Hand Soap Co8% - JAROFUREL7% - FineVine3% - Mrs. MEYER'S2% - AnatoliaDaphne2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -7.5% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/garrison-home-hand-soap/trend)
## **Top garrison home hand soap search terms**
- **home and body company hand soap**22K/yr+6.6%1.9% conv. - **home and body company**29K/yr-26.4%0.7% conv. - **newport home hand soap**17K/yr+10.3%8.7% conv. - **garrison home hand soap**14K/yr+16.0%2.0% conv. - **newport home hand soap refill**7K/yr+18.2%5.7% conv. - **home and body co**8K/yr-16.5%0.4% conv. - **hudson home hand soap**5K/yr+19.8%2.4% conv. - **garrison home hand soap refill**4K/yr-17.8%1.4% conv. - **homeandbodyco**6K/yr-58.9%1.1% conv. - **home and body co hand soap**3K/yr-38.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/garrison-home-hand-soap/search-terms)
## **Top garrison home hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$28K40%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co**Home & Body Company**$34.19**4.6★208 rev](https://www.amazon.com/dp/B0DL78V24K) [2**Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4**Home & Body Company**$34.49**4.4★182 rev](https://www.amazon.com/dp/B0CT1MKW96) [3**Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme**Home & Body Company**$49.07**4.7★692 rev](https://www.amazon.com/dp/B091V13C1M) [4**Soap Tiles Hand Soap | Home and Body Company | 21.5 fl oz Bottles | 4 Pack | Sweet Orange | Olive Thyme | Pomegranate | Meyer Lemon**Home & Body Company**$34.24**4.5★160 rev](https://www.amazon.com/dp/B0CRN7NWM4) [5**4 Bottles Newport + Home Hand Soap 2 Rosemary Mint 2 Wild Lavender 16oz Infused with Essential Oil By Home & Body Co**JAROFUREL**$30.46**4.2★900 rev](https://www.amazon.com/dp/B08SXS55HK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Home and Body Company Botanical + Herbal Hand Soap 19.5FL/605ml Infused with Essential Oils Made in a Amber GLASS BOTTLE (FRENCH LAVENDER)**Home & Body Company**$20.20**30 rev6mo ago](https://www.amazon.com/dp/B0GFG68F9K) [**Home & Body Company Lady Bee Hand Soap Set 4 Pack with Eucalyptus Lavender Tea Tree Mint Honey Almond Scents 21.5 fl oz Each with Pump Dispenser**Home & Body Company**$34.89**29 rev7mo ago](https://www.amazon.com/dp/B0G4SWQHZ9) [**Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack**Home & Body Company**$34.85**23 rev9mo ago](https://www.amazon.com/dp/B0FSTDX5L3) [**Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company**Home & Body Company**$39.66**30 rev9mo ago](https://www.amazon.com/dp/B0FST5PVGZ) [**Home & Body Company Dolce Breeza Hand Soap 8 pack 4 Scents - Cherry Blossom Olive Thyme French Lavender Meyer Lemon Pump Bottles 21.5oz bottles**Home & Body Company**$49.23**39 rev1y ago](https://www.amazon.com/dp/B0F3GKNNV2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Home and Body Company Botanical + Herbal Hand Soap 19.5FL/605ml Infused with Essential Oils Made in a Amber GLASS BOTTLE (FRENCH LAVENDER)**Home & Body Company**$20.20**4.1★**▲ 286%**](https://www.amazon.com/dp/B0GFG68F9K) [**Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company**Home & Body Company**$39.66**4.1★**▲ 98%**](https://www.amazon.com/dp/B0FST5PVGZ) [**Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack**Home & Body Company**$34.85**4.4★**▲ 81%**](https://www.amazon.com/dp/B0FSTDX5L3) [**Home & Body Company Lady Bee Hand Soap Set 4 Pack with Eucalyptus Lavender Tea Tree Mint Honey Almond Scents 21.5 fl oz Each with Pump Dispenser**Home & Body Company**$34.89**4.1★**▲ 59%**](https://www.amazon.com/dp/B0G4SWQHZ9) [**Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4**Home & Body Company**$34.49**4.4★**▲ 44%**](https://www.amazon.com/dp/B0CT1MKW96)
**~~View all trending →~~**
## **What buyers say about garrison home hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**43%
*“Excellent lavender scent”*
**Quality-Overall**11%
*“The quality is awesome, the scent is fantastic, super gentle and effective”*
**Value For Money**5%
*“Good value”*
**Soft Feel**4%
*“smooth”*
**Cleansing**4%
*“The soap cleans well”*
**Dispensing Mechanism**3%
*“The pump dispensers work smoothly”*
**Ease Of Cleaning**3%
*“Does clean well”*
**Gifting Purpose**2%
*“Gift for my son”*
**Moist/Dry**2%
*“Very Moisturizing”*
**Lather**2%
*“The actual soap itself is pretty good: lathers well”*
### **What buyers complain about **
**Smell**28%
*“Bad smell”*
**Leak-Proof**14%
*“Leaked all over”*
**Size-Overall**7%
*“These are 2 huge”*
**Value For Money**4%
*“Too expensive”*
**Moist/Dry**4%
*“its not a moisturizing soap”*
**Thickness**2%
*“Sometimes, you get soap that is too thick for the pump,”*
**Dilute/Watery**2%
*“Dont recommend, very watery”*
**Ingredients-Overall**2%
*“Too many chemicals”*
**Advertised Vs Actual Product**2%
*“Very deceiving”*
**Ease Of Cleaning**2%
*“Plunger hard to get working to get soap out”*
### **Top return reasons **
**Leak-Proof**38%
**Smell**26%
**Size-Overall**14%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Motor Power**3%
**Material Quality**1%
**Moist/Dry**1%
**Dispensing Mechanism**1%
**Quality-Overall**1%
## **Common questions**
- **Is garrison home hand soap profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the garrison home hand soap niche?**
- 7 brands and 140 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in garrison home hand soap?**
- Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.3%.
- **When does demand for garrison home hand soap peak?**
- Demand peaks in May–Jun–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the garrison home hand soap niche?**
- Listings span $7.63–$49.34; the average listing price is $32.82 (sweet spot $15–$100). The average incumbent carries 4,655 reviews — the moat a new listing must climb.
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