---
title: "Garnier Fructis Pure Clean Shampoo — $417K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/garnier-fructis-pure-clean-shampoo"
last_updated: "2026-08-11T05:33:37.688Z"
locale: en
meta:
description: "Niche score 54/100 · $417K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $417K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Garnier Fructis Pure Clean Shampoo — $417K/yr Amazon US Niche (2026) - Flapen"
---
# **garnier fructis pure clean shampoo**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 56Growth 37Conversion 83Competition 76Returns 99Price range 39Avg price 45Brand share 5Review moat 47Quality gap 35
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Market size**
**Good****$417K**
$417K/yr · 402K searches
**Review moat**
**Okay****1,760.25**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.42**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$1.88–$23.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, garnier fructis pure clean shampoo is a $417K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **garnier fructis pure clean shampoo market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$343K–$457K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#1,108**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **61%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**7 **—flat
**Sellers**
**125**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 76%
**Open market**
**1%**
- Amazon Basics38% - Suave37% - Amazon Essentials17% - Garnier4% - TRESemmé2% - Dove1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/garnier-fructis-pure-clean-shampoo/trend)
## **Top garnier fructis pure clean shampoo search terms**
- **suave conditioner**147K/yr+17.3%6.3% conv. - **amazon basics shampoo**51K/yr+9.8%6.0% conv. - **amazon shampoo**38K/yr+12.0%5.5% conv. - **conditioner suave**16K/yr+7.4%7.9% conv. - **shampoo amazon basics**15K/yr+5.3%9.6% conv. - **cheap conditioner**12K/yr+18.1%6.4% conv. - **amazon basics shampoo and conditioner**12K/yr+22.1%6.6% conv. - **amazon shampoo and conditioner**17K/yr-10.5%5.5% conv. - **suave conditioner for women**14K/yr-3.6%8.0% conv. - **amazon basics conditioner**8K/yr+13.7%13.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/garnier-fructis-pure-clean-shampoo/search-terms)
## **Top garnier fructis pure clean shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$13K6%$25K9%$38K12%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Soft & Sleek Anti-Frizz Conditioner for Dry or Damaged Hair with Argan Oil & Silk Proteins 28 Fluid Ounce**Amazon Basics**$4.33**4.4★2,048 rev](https://www.amazon.com/dp/B09HHGVGQB) [2**Amazon Essentials Biotin & Collagen Shampoo Nourishing Formulated without Sulfates 33.8 Fl Oz Pack of 1**Amazon Essentials**$7.09**4.3★135 rev](https://www.amazon.com/dp/B0D71HFKX7) [3**Amazon Essentials Tea Tree Mint Shampoo Cool & Refreshing Sulfate-free Formula 33.8 Fl Oz Pack of 1**Amazon Essentials**$7.15**4.4★278 rev](https://www.amazon.com/dp/B0D71BC8JF) [4**Amazon Basics Moisture Rich Conditioner for Dry and Damaged Hair Nourishing Softens with Vitamin E 28 Fluid Ounce**Amazon Basics**$5.10**4.3★2,914 rev](https://www.amazon.com/dp/B09HHHH8B3) [5**Suave Bamboo & Hibiscus Volumizing Conditioner for Fine and Flat Hair Salon Proven System for Boosting Hair Volume and Body 12.6 oz**Suave**$5.22**4.3★135 rev](https://www.amazon.com/dp/B0FKHL4YHQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Suave Moisture Repair Conditioner Sulfate-free for restored moisture with every wash safe for color treated hair 12.6 oz Pack of 6**Suave**$20.31**17 rev7mo ago](https://www.amazon.com/dp/B0G54BK4FS) [**Amazon Essentials Tea Tree Mint Shampoo Cool & Refreshing Sulfate-free Formula 33.8 Fl Oz Pack of 1**Amazon Essentials**$7.15**278 rev7mo ago](https://www.amazon.com/dp/B0D71BC8JF) [**Amazon Essentials Biotin & Collagen Shampoo Nourishing Formulated without Sulfates 33.8 Fl Oz Pack of 1**Amazon Essentials**$7.09**135 rev7mo ago](https://www.amazon.com/dp/B0D71HFKX7) [**Suave Moisture Repair Conditioner Sulfate-free for restored moisture with every wash safe for color treated hair 12.6 oz**Suave**$5.00**23 rev7mo ago](https://www.amazon.com/dp/B0G369X9TH) [**Suave Keratin Infusion Smoothing Conditioner For Frizzy Hair Anti-Humidity & 48HR Frizz Control Smooths & Detangles for Easy Styling 28 fl oz Pump 4 Count**Suave**$18.40**42 rev10mo ago](https://www.amazon.com/dp/B0FQQZ39GH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Suave Invigorating Conditioner with Rosemary & Mint Deeply Conditions & Detangles for Soft Healthy-Looking Hair No Parabens Phthalates or Dyes 4 Pack 28 FL OZ EA**Suave**$19.35**4.7★**▲ 198%**](https://www.amazon.com/dp/B0FP1M1BND) [**Suave Keratin Infusion Smoothing Conditioner For Frizzy Hair Anti-Humidity & 48HR Frizz Control Smooths & Detangles for Easy Styling 28 fl oz Pump 4 Count**Suave**$18.40**4.8★**▲ 131%**](https://www.amazon.com/dp/B0FQQZ39GH) [**Suave Moisture Repair Conditioner Sulfate-free for restored moisture with every wash safe for color treated hair 12.6 oz Pack of 6**Suave**$20.31**4.4★**▲ 121%**](https://www.amazon.com/dp/B0G54BK4FS) [**Suave Moisturizing Conditioner with 100% Natural Almond & Shea Butter Deep Conditioning Care for Dry Damaged Hair No Parabens Phthalates or Dyes 4 Pack 28 FL OZ EA**Suave**$18.29**4.7★**▲ 115%**](https://www.amazon.com/dp/B0FP12M96T) [**Suave Moisture Repair Conditioner Sulfate-free for restored moisture with every wash safe for color treated hair 12.6 oz**Suave**$5.00**4.0★**▲ 114%**](https://www.amazon.com/dp/B0G369X9TH)
**~~View all trending →~~**
## **What buyers say about garnier fructis pure clean shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Fresh scent”*
**Value For Money**16%
*“Great deal”*
**Quality-Overall**9%
*“The bottle is a nice quality and size”*
**Soft Feel**8%
*“Keeps my hair soft”*
**Moist/Dry**6%
*“Good moisturizing”*
**Cleansing**5%
*“Cleans well”*
**Efficiency**4%
*“Works fine”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Lather**2%
*“Rich lather”*
**Ease Of Use**2%
*“now its amazingly easy to brush her hair”*
### **What buyers complain about **
**Smell**18%
*“Unpleasant chemical smell”*
**Moist/Dry**5%
*“Not very hydrating”*
**Motor Power**4%
*“Terrible pump”*
**Allergies**4%
*“May be allergic”*
**Functionality-Overall**4%
*“Ineffective”*
**Quality-Overall**4%
*“Price point doesn't match competitor's quality”*
**Value For Money**4%
*“Overpriced”*
**Size-Overall**3%
*“The item was put in a box it didn't fit it”*
**Hair Related**3%
*“A little bit harsh for my daughter's hair”*
**Oily/Greasy**2%
*“hair is oily”*
### **Top return reasons **
**Motor Power**15%
**Leak-Proof**14%
**Smell**13%
**Size-Overall**11%
**Advertised Vs Actual Product**9%
**Functionality-Overall**5%
**Moist/Dry**5%
**Value For Money**4%
**Suitability Short Hair**4%
**Ingredients-Overall**3%
## **Common questions**
- **Is garnier fructis pure clean shampoo profitable to sell on Amazon United States?**
- The niche generates $417K/yr across 44 tracked products. 11 of 16 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the garnier fructis pure clean shampoo niche?**
- 7 brands and 125 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in garnier fructis pure clean shampoo?**
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.2%.
- **When does demand for garnier fructis pure clean shampoo peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the garnier fructis pure clean shampoo niche?**
- Listings span $1.88–$23.22; the average listing price is $11.42 (sweet spot $15–$100). The average incumbent carries 1,760 reviews — the moat a new listing must climb.
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