---
title: "Gallon Sunscreen — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gallon-sunscreen"
last_updated: "2026-08-11T04:06:37.028Z"
locale: en
meta:
description: "Niche score 48/100 · $35K/yr market · 8K searches/yr · $78.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $35K/yr market · 8K searches/yr · $78.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gallon Sunscreen — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **gallon sunscreen**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 96Conversion 61Competition 13Returns 95Price range 58Avg price 83Brand share 23Review moat 25Quality gap 47
**Growth**
**Incredible****+146.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$78.79**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$10.83–$156.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,440.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$35K**
$35K/yr · 8K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, gallon sunscreen is a $35K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gallon sunscreen market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$59K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#901**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**26**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**5%**
- Banana Boat42% - Myderm26% - Supergoop!10% - Rocky Mountain Sunscreen9% - CoreTex4% - Amazon Brand - Solimo4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +146.7% search growth over the last 90 days.
450350Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/gallon-sunscreen/trend)
## **Top gallon sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Banana Boat Sport Ultra SPF 50 Sunscreen Lotion 128 Fl Oz Oxybenzone Free (Pack of 1)**Banana Boat**$91.93**4.6★18,656 rev](https://www.amazon.com/dp/B074P8BS9B) [2**MyDerm Ultra-moisturizing SPF 50 Sport Sunscreen Lotion Free from Octisalate Oxybenzone Octinoxate and Parabens Hawaii 104 Reef Act Compliant 128 oz (1 Gallon) Broad Spectrum UVA/UVB Protection**Myderm**$93.89**4.4★34 rev](https://www.amazon.com/dp/B0D7NN8R8H) [3**Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz**Supergoop!**$55.65**4.6★3,763 rev](https://www.amazon.com/dp/B087H5FFGK) [4**Coral Isles by Rocky Mountain Sunscreen | SPF 50 Lotion | Broad Spectrum UVA/UVB Protection | Hawaii Reef-Safe Act Compliant | Oxybenzone & Octinoxate Free | Water Resistant 80 Min. | 128 Fl Oz**Rocky Mountain Sunscreen**$156.84**4.6★176 rev](https://www.amazon.com/dp/B007Q08ZX6) [5**Amazon Basics Sport Body Sunscreen Lotion SPF 50 Water Resistant (80min) Fragrance Free Formulated without Octinoxate & Oxybenzone Broad Spectrum UVA/UVB Protection 8 fl oz 6-Pack**Amazon Brand - Solimo**$31.07**4.4★6,451 rev](https://www.amazon.com/dp/B07WDQ4Y6Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MyDerm Ultra-moisturizing SPF 50 KIDS Sunscreen Lotion Free from Octisalate Oxybenzone Octinoxate and Parabens Hawaii 104 Reef Act Compliant 128 oz (1 Gallon) Broad Spectrum UVA/UVB Protection**Myderm**$92.81**4 rev10mo ago](https://www.amazon.com/dp/B0FQCRD9RD) [**Vacation Classic SPF 50 Sunscreen Lotion 20 Fluid Ounces - Invisible No White Cast Water-Resistant Body Sunscreen Dermatologist-Tested Family Size Vegan**VACATION**$42.49**631 rev1y ago](https://www.amazon.com/dp/B0F2B7TG4Y) [**MyDerm Ultra-moisturizing SPF 50 Sport Sunscreen Lotion Free from Octisalate Oxybenzone Octinoxate and Parabens Hawaii 104 Reef Act Compliant 128 oz (1 Gallon) Broad Spectrum UVA/UVB Protection**Myderm**$93.89**34 rev2y ago](https://www.amazon.com/dp/B0D7NN8R8H) [**CoreTex Sun X 30+ SPF Broad Spectrum Sunscreen Lotion - 1 Gallon Jug & Pump Bottle of Paraben Oxybenzone Octinoxate & Oil Free Sunscreen - No White Cast and Water Resistant Up to 80 Minutes**CoreTex**$123.43**263 rev2y ago](https://www.amazon.com/dp/B0CFZMQ8DF) [**CoreTex Sun X 50 SPF Broad Spectrum Sunscreen Lotion - 1 Gallon Jug & Pump Bottle of Paraben Oxybenzone Octinoxate & Oil Free Sunscreen - No White Cast and Water Resistant Up to 80 Minutes**CoreTex**$127.95**79 rev2y ago](https://www.amazon.com/dp/B0CFYXKX8N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MyDerm Ultra-moisturizing SPF 50 Sport Sunscreen Lotion Free from Octisalate Oxybenzone Octinoxate and Parabens Hawaii 104 Reef Act Compliant 128 oz (1 Gallon) Broad Spectrum UVA/UVB Protection**Myderm**$93.89**4.4★**▲ 14%**](https://www.amazon.com/dp/B0D7NN8R8H) [**Coral Isles by Rocky Mountain Sunscreen | SPF 50 Lotion | Broad Spectrum UVA/UVB Protection | Hawaii Reef-Safe Act Compliant | Oxybenzone & Octinoxate Free | Water Resistant 80 Min. | 128 Fl Oz**Rocky Mountain Sunscreen**$156.84**4.6★**— 7%**](https://www.amazon.com/dp/B007Q08ZX6) [**Banana Boat Sport Ultra SPF 50 Sunscreen Lotion 128 Fl Oz Oxybenzone Free (Pack of 1)**Banana Boat**$91.93**4.6★**— 6%**](https://www.amazon.com/dp/B074P8BS9B) [**MyDerm Ultra-moisturizing SPF 50 KIDS Sunscreen Lotion Free from Octisalate Oxybenzone Octinoxate and Parabens Hawaii 104 Reef Act Compliant 128 oz (1 Gallon) Broad Spectrum UVA/UVB Protection**Myderm**$92.81**4.0★**— 0%**](https://www.amazon.com/dp/B0FQCRD9RD) [**Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz**Supergoop!**$55.65**4.6★**— 1%**](https://www.amazon.com/dp/B087H5FFGK)
**~~View all trending →~~**
## **What buyers say about gallon sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Nice scent”*
**Value For Money**11%
*“Affordable”*
**Quality-Overall**10%
*“its very good quality sunscreen”*
**Suitability Combination Skin**6%
*“Use it like a regular lotion, keeps your skin protected and soft”*
**Ease Of Use**5%
*“easy go to use”*
**Size-Overall**3%
*“Good size”*
**Soft Feel**3%
*“Glides on smoothly”*
**Weight Light**2%
*“Lightweight”*
**Protection**2%
*“The SPF 50 protection works well”*
**Absorbency**2%
*“It absorbs nicely”*
### **What buyers complain about **
**Motor Power**10%
*“Defective pump”*
**Allergies**9%
*“Did it also make three of five people in my household break out in a rash”*
**Smell**7%
*“It doesnt smell very good”*
**Value For Money**6%
*“Absurdly expensive”*
**Leak-Proof**6%
*“Bottle leaks”*
**Skin Health**5%
*“Broke skin out”*
**Size-Overall**4%
*“it is a big bottle”*
**Thickness**4%
*“its a bit thick”*
**Adhesion/Stickiness**3%
*“although I would have put up with it if I could get past the stickiness”*
**Oily/Greasy**3%
*“Its very greasy and broke me out”*
### **Top return reasons **
**Leak-Proof**29%
**Motor Power**17%
**Size-Overall**14%
**Value For Money**8%
**Smell**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Product Condition**3%
**Adhesion/Stickiness**3%
**Oily/Greasy**2%
## **Common questions**
- **Is gallon sunscreen profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +146.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the gallon sunscreen niche?**
- 8 brands and 26 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in gallon sunscreen?**
- Top complaints mined from reviews: Motor Power, Allergies, Smell. The return rate is 1.0%.
- **When does demand for gallon sunscreen peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.2× the quietest.
- **What does it cost to enter the gallon sunscreen niche?**
- Listings span $10.83–$156.84; the average listing price is $78.79 (sweet spot $15–$100). The average incumbent carries 4,440 reviews — the moat a new listing must climb.
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