---
title: "Funny Bunny Gel Nail Polish — $607K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/funny-bunny-gel-nail-polish"
last_updated: "2026-08-11T07:50:17.764Z"
locale: en
meta:
description: "Niche score 51/100 · $607K/yr market · 902K searches/yr. A deep review moat (12,530 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $607K/yr market · 902K searches/yr. A deep review moat (12,530 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Funny Bunny Gel Nail Polish — $607K/yr Amazon US Niche (2026) - Flapen"
---
# **funny bunny gel nail polish**
**Worth a look**
Shows low returns (1.3%), but a deep review moat (12,530 avg reviews) keeps it on the watch list.
Market size 64Growth 29Conversion 73Competition 44Returns 90Price range 42Avg price 32Brand share 37Review moat 20Quality gap 53
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$607K**
$607K/yr · 902K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$6.01–$21.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.88**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,530.42**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, funny bunny gel nail polish is a $607K/yr Amazon United States market (902K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **funny bunny gel nail polish market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$593K–$790K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**12%**
- beetles Gel Polish20% - OPI20% - Double Rhythm18% - GAOY13% - modelones12% - DAISY DND5% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Apr, May, Jun · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/funny-bunny-gel-nail-polish/trend)
## **Top funny bunny gel nail polish search terms**
- **milky white gel polish**401K/yr+14.9%8.0% conv. - **funny bunny gel nail polish**180K/yr-10.0%5.8% conv. - **milky gel polish**44K/yr-3.5%2.5% conv. - **opi funny bunny gel polish**38K/yr-26.9%5.8% conv. - **milky gel nail polish**31K/yr+10.9%2.0% conv. - **milky white gel nail polish**33K/yr+11.8%6.9% conv. - **off white gel nail polish**21K/yr+15.3%3.1% conv. - **dnd milky white gel polish**21K/yr+19.2%3.6% conv. - **milk white gel polish**16K/yr-0.1%6.3% conv. - **milky white**13K/yr+18.8%4.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/funny-bunny-gel-nail-polish/search-terms)
## **Top funny bunny gel nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$24K8%$49K12%$73K16%$97K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beetles Milky White Gel Nail Polish - 15ml Neutral Jelly Nude Nail Polish Base Color Nail Concealer Sheer Translucent Effect Soak Off UV LED French Nail Art Salon DIY Manicure Gift for Women 0.5Oz**beetles Gel Polish**$6.34**4.5★13,080 rev](https://www.amazon.com/dp/B08QRSWXRK) [2**OPI GelColor Funny Bunny | Sheer Soft White Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$21.55**4.5★426 rev](https://www.amazon.com/dp/B0DCDLY45M) [3**Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Gel Polish Art Manicure Salon DIY at Home for Women (Milky White-A1075)**Double Rhythm**$6.87**4.4★7,147 rev](https://www.amazon.com/dp/B0CBR7J4TV) [4**modelones Milky White Gel Nail Polish Nail Polish Natural Color Translucent Jelly Soak Off LED Clear Coat Soap Nails Art White French Gel Polish15 ML**modelones**$6.02**4.4★3,322 rev](https://www.amazon.com/dp/B09YCJTVC2) [5**GAOY Jelly Gel Nail Polish 16ml Sheer Translucent Soak Off Gel Polish UV Light Cure for Nail Art DIY 2899 Jelly White**GAOY**$6.83**4.4★12,989 rev](https://www.amazon.com/dp/B0DCS483JV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Makartt Milky White Gel Nail Polish: 15ML Hema-Free Neutral Jelly White Nail Polish Sheer Translucent Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women**Makartt**$6.16**2,902 rev5mo ago](https://www.amazon.com/dp/B0G3GHGB84) [**OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$21.52**624 rev9mo ago](https://www.amazon.com/dp/B0DCDCY2L3) [**OPI GelColor Funny Bunny | Sheer Soft White Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$21.55**426 rev9mo ago](https://www.amazon.com/dp/B0DCDLY45M) [**Beetles Milky White Gel Top Coat 15ML - 2-in-1 No Wipe Top Coat Gel Nail Polish Non Yellowing White Shine Finish and Long Lasting Soak Off UV LED Nail Lamp Nails Art Design Manicure Gifts for Women**beetles Gel Polish**$8.32**56 rev1y ago](https://www.amazon.com/dp/B0DTTB629V) [**modelones White Gel Nail Polish 6 Colors Milky White Cat Eye Gel Polish Set with Magnet Nude Jelly Soak Off Nail Kit Manicure DIY Nail Art Salon Home Gift**modelones**$9.69**21,797 rev1y ago](https://www.amazon.com/dp/B0DLBBY2KN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DND DC Gel Polish Set Sheer Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 2439 Milky White 0.5 Fl Oz**DAISY DND**$16.81**4.5★**▲ 173%**](https://www.amazon.com/dp/B0CXRQKMVW) [**Makartt Milky White Gel Nail Polish: 15ML Hema-Free Neutral Jelly White Nail Polish Sheer Translucent Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women**Makartt**$6.16**4.6★**▲ 166%**](https://www.amazon.com/dp/B0G3GHGB84) [**Beetles Milky White Gel Top Coat 15ML - 2-in-1 No Wipe Top Coat Gel Nail Polish Non Yellowing White Shine Finish and Long Lasting Soak Off UV LED Nail Lamp Nails Art Design Manicure Gifts for Women**beetles Gel Polish**$8.32**4.2★**▲ 136%**](https://www.amazon.com/dp/B0DTTB629V) [**DND DC Gel Polish Set White Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 057 White Bunny 0.5 Fl Oz**DAISY DND**$16.80**4.4★**▲ 94%**](https://www.amazon.com/dp/B09HSRKLR7) [**Vishine Gel Nail Polish Milky Calm White Nail Art Opal Jelly Polish UV LED Soak Off Manicuring Varnish 15ML**Vishine**$6.94**4.3★**▲ 62%**](https://www.amazon.com/dp/B09D35XYNL)
**~~View all trending →~~**
## **What buyers say about funny bunny gel nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“Colors are as described”*
**Quality-Overall**9%
*“Awesome quality”*
**Ease Of Application**5%
*“Easy application”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**3%
*“It is durable”*
**Value For Money**3%
*“Worth the price”*
**Stitch/Finish/Polish**3%
*“Smooth finish”*
**Soft Feel**3%
*“Like it stays ever so slightly soft”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
**Thickness**2%
*“The gel is super thick”*
### **What buyers complain about **
**Color**16%
*“Not the right color”*
**Thickness**10%
*“the formula was thick”*
**Quality-Overall**10%
*“cheap quality”*
**Adhesion/Stickiness**6%
*“still felt sticky”*
**Durability**5%
*“the durability just wasnt there for me”*
**Moist/Dry**4%
*“dried”*
**Allergies**4%
*“Allergic Reaction”*
**Value For Money**3%
*“Not worth the price”*
**Advertised Vs Actual Product**3%
*“very misleading”*
**Smell**3%
*“has a very strong unpleasant smell to it”*
### **Top return reasons **
**Color**45%
**Advertised Vs Actual Product**12%
**Functionality-Overall**8%
**Thickness**4%
**Quality-Overall**3%
**Moist/Dry**3%
**Adhesion/Stickiness**3%
**Paint Quality**2%
**Texture/Consistency-Overall**2%
**Smell**2%
## **Common questions**
- **Is funny bunny gel nail polish profitable to sell on Amazon United States?**
- The niche generates $607K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the funny bunny gel nail polish niche?**
- 11 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in funny bunny gel nail polish?**
- Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 1.3%.
- **When does demand for funny bunny gel nail polish peak?**
- Demand peaks in Feb–Apr–May–Jun; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the funny bunny gel nail polish niche?**
- Listings span $6.01–$21.55; the average listing price is $9.88 (sweet spot $15–$100). The average incumbent carries 12,530 reviews — the moat a new listing must climb.
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