---
title: "Trend — fun lip gloss - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fun-lip-gloss/trend"
last_updated: "2026-08-11T04:03:50.296Z"
locale: en
meta:
  description: "Niche score 43/100 · $86K/yr market · 49K searches/yr · $17.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $86K/yr market · 49K searches/yr · $17.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — fun lip gloss - Flapen"
---

# **fun lip gloss**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 16Conversion 86Competition 36Returns 100Price range 82Avg price 82Brand share 0Review moat 88Quality gap 11

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****230.17**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.92**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.95–$55.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$86K**

$86K/yr · 49K searches

**Growth**

**Bad****-19.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend