---
title: "Fun Lip Gloss — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fun-lip-gloss"
last_updated: "2026-08-06T15:20:50.091Z"
locale: en
meta:
description: "Niche score 43/100 · $86K/yr market · 49K searches/yr · $17.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $86K/yr market · 49K searches/yr · $17.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fun Lip Gloss — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **fun lip gloss**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 16Conversion 86Competition 36Returns 100Price range 82Avg price 82Brand share 0Review moat 88Quality gap 11
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****230.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.95–$55.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$86K**
$86K/yr · 49K searches
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, fun lip gloss is a $86K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fun lip gloss market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$72K–$90K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#2,586**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **56%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Chicken Poop84% - Simone Chickenbone8% - Espoma8% - COOP POOP1%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -19.0% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fun-lip-gloss/trend)
## **Top fun lip gloss search terms**
- **chicken poop lip balm**30K/yr-23.8%8.7% conv. - **chicken poop**13K/yr+1.0%4.3% conv. - **chicken poop chapstick**6K/yr-44.0%8.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fun-lip-gloss/search-terms)
## **Top fun lip gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$34K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chicken Poop Lip Junk 3-Pack of Favorites**Chicken Poop**$10.96**4.4★23 rev](https://www.amazon.com/dp/B0DSJTQLDV) [2**Chicken Poop Original Lip Balm | Natural Moisturizing Lip Treatment with Beeswax & Essential Oils | Lavender Flavor | Funny Name Serious Moisture | PetroleumFree ParabenFree Lip Care (6)**Chicken Poop**$16.94**5.0★13 rev](https://www.amazon.com/dp/B0GPLSWK69) [3**Chicken Poop Lip Junk Multi-Pack Set of 4 | Natural Lip Care Value Set | Moisturizing Beeswax Vitamin E Avocado Oil | Original Lavender Coconut Mint Flavor | SPF 35 Zinc Lip Balm**Chicken Poop**$12.93**5.0★2 rev](https://www.amazon.com/dp/B0FXH629DD) [4**Chicken Poop Original Lip Balm | Natural Moisturizing Lip Treatment with Beeswax & Essential Oils | Lavender Flavor | Funny Name Serious Moisture | PetroleumFree ParabenFree Lip Care (2)**Chicken Poop**$9.94**5.0★13 rev](https://www.amazon.com/dp/B0GPM49Y91) [5**Espoma Organic Chicken Manure 25 lb. Bag. All Natural & Organic Fertilizer for All Flowers Vegetables Trees and Shrubs. for Organic Gardening.**Espoma**$29.66**4.7★1,306 rev](https://www.amazon.com/dp/B011HXVAOS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chicken Poop Original Lip Balm | Natural Moisturizing Lip Treatment with Beeswax & Essential Oils | Lavender Flavor | Funny Name Serious Moisture | PetroleumFree ParabenFree Lip Care (6)**Chicken Poop**$16.94**13 rev5mo ago](https://www.amazon.com/dp/B0GPLSWK69) [**Chicken Poop Original Lip Balm | Natural Moisturizing Lip Treatment with Beeswax & Essential Oils | Lavender Flavor | Funny Name Serious Moisture | PetroleumFree ParabenFree Lip Care (2)**Chicken Poop**$9.94**13 rev5mo ago](https://www.amazon.com/dp/B0GPM49Y91) [**Chicken Poop ORIGINAL FLAVOR Lip Junk | BULK PACK .15 oz. Lip Balm Tubes | Moisturizing Lip Care Value Pack | Lavender Beeswax Sweet Orange Oil Natural Formula (4)**Chicken Poop**$13.94**11 rev5mo ago](https://www.amazon.com/dp/B0GPLSLRZT) [**Chicken Poop ORIGINAL FLAVOR Lip Junk | BULK PACK .15 oz. Lip Balm Tubes | Moisturizing Lip Care Value Pack | Lavender Beeswax Sweet Orange Oil Natural Formula (2)**Chicken Poop**$9.89**11 rev5mo ago](https://www.amazon.com/dp/B0GPLT9S4V) [**PACK OF 4 - .15 oz. COCONUT Chicken Poop Lip Balm Value Set | Moisturizing Lip Balm for Dry Chapped Lips | Natural Beeswax Formula with Vitamin E | Coconut Oil**Chicken Poop**$13.56**3 rev8mo ago](https://www.amazon.com/dp/B0G22HPQC2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chicken Poop Lip Junk Lip Glac Trio | La Chick Poo Poo Tinted Moisturizer Combo Pack | Natural Lip Color MAUVE NUDE PINK | Set of 3 Lip Balms**Chicken Poop**$11.91**5.0★**▲ 213%**](https://www.amazon.com/dp/B0FXH6Q8P4) [**Chicken Poop ORIGINAL FLAVOR Lip Junk | BULK PACK .15 oz. Lip Balm Tubes | Moisturizing Lip Care Value Pack | Lavender Beeswax Sweet Orange Oil Natural Formula (4)**Chicken Poop**$13.94**5.0★**▲ 212%**](https://www.amazon.com/dp/B0GPLSLRZT) [**Chicken Poop ORIGINAL FLAVOR Lip Junk | BULK PACK .15 oz. Lip Balm Tubes | Moisturizing Lip Care Value Pack | Lavender Beeswax Sweet Orange Oil Natural Formula (2)**Chicken Poop**$9.89**5.0★**▲ 212%**](https://www.amazon.com/dp/B0GPLT9S4V) [**Chicken Poop ORIGINAL FLAVOR Lip Junk | 6 PACK .15 oz. Lip Balm Tubes | Moisturizing Lip Care Value Pack | Lavender Beeswax Sweet Orange Oil Natural Formula**Chicken Poop**$16.91**5.0★**▲ 212%**](https://www.amazon.com/dp/B0FXH7BGZT) [**Chicken Poop Lip Junk Multi-Pack Set of 4 | Natural Lip Care Value Set | Moisturizing Beeswax Vitamin E Avocado Oil | Original Lavender Coconut Mint Flavor | SPF 35 Zinc Lip Balm**Chicken Poop**$12.93**5.0★**▲ 207%**](https://www.amazon.com/dp/B0FXH629DD)
**~~View all trending →~~**
## **What buyers say about fun lip gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Doesn't dry my lips out”*
**Quality-Overall**14%
*“Great quality lip balm”*
**Soft Feel**13%
*“Smooth and creamy”*
**Gifting Purpose**12%
*“give it as gifts to all of my friends”*
**Smell**9%
*“Its soft, it smells good, and my lips have been in great shape ever since the first time I tried it”*
**Durability**8%
*“Good product, effective within weeks”*
**Ingredients-Overall**7%
*“Love this product as it is all clean ingredients & essential oils”*
**Suitability Oily Skin**3%
*“Best lip balm”*
**Protection**3%
*“Good lip protection”*
**Natural Ingredients**3%
*“Natural ingredients product”*
### **What buyers complain about **
**Taste-Overall**50%
*“No taste, goes over lipstick well, and actually moisturizes instead of drying lips out”*
**Moist/Dry**25%
*“My lips are always so dry”*
### **Top return reasons **
**Size-Overall**44%
**Value For Money**23%
**Advertised Vs Actual Product**13%
**Eco Friendliness**4%
**Leak-Proof**4%
**Smell**4%
**Functionality-Overall**4%
**Maintenance And Repair**4%
## **Common questions**
- **Is fun lip gloss profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 18 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the fun lip gloss niche?**
- 4 brands and 23 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fun lip gloss?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry. The return rate is 0.0%.
- **When does demand for fun lip gloss peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the fun lip gloss niche?**
- Listings span $6.95–$55.93; the average listing price is $17.92 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.
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