---
title: "Fsa Men — $192K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fsa-men"
last_updated: "2026-08-06T21:13:40.214Z"
locale: en
meta:
description: "Niche score 42/100 · $192K/yr market · 137K searches/yr · $18.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $192K/yr market · 137K searches/yr · $18.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fsa Men — $192K/yr Amazon US Niche (2026) - Flapen"
---
# **fsa men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 13Conversion 78Competition 16Returns 98Price range 77Avg price 83Brand share 0Review moat 24Quality gap 48
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.26**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.04–$39.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$192K**
$192K/yr · 137K searches
**Review moat**
**Bad****6,557**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-23.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fsa men is a $192K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fsa men market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$228K–$274K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#697**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Burt's Bees69% - Black Wolf23% - Richsteel6% - Pedifix2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — -23.9% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fsa-men/trend)
## **Top fsa men search terms**
- **black wolf**55K/yr-24.0%2.8% conv. - **burts bees medicated lip balm**24K/yr-43.4%24.3% conv. - **fsa men**16K/yr-3.5%0.5% conv. - **hsa mens products**13K/yr-10.9%0.1% conv. - **fsa mens products**14K/yr-25.7%0.4% conv. - **burts bees medicated**6K/yr-12.0%23.0% conv. - **blackwolf**5K/yr-21.6%4.7% conv. - **burts bees lip balm medicated**3K/yr-0.9%18.3% conv. - **medicated burts bees lip balm**2K/yr-85.3%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fsa-men/search-terms)
## **Top fsa men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$58K40%$77K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burts Bees Medicated Lip Balm With Eucalyptus Oil and Menthol Tint-Free Natural Origin Lip Care 2 Tubes 0.15 oz.**Burt's Bees**$8.04**4.8★48,907 rev](https://www.amazon.com/dp/B010P2LNTO) [2**Burts Bees Medicated Lip Balm With Eucalyptus Oil and Menthol Tint-Free Natural Origin Lip Care 4 Tubes 0.15 oz.**Burt's Bees**$15.72**4.7★3,495 rev](https://www.amazon.com/dp/B08VXQS2QW) [3**Richsteel Black Wolf Head Necklace for Men Punk Jewelry Viking Amulet Wolfish Pendant with Chain**Richsteel**$17.74**4.7★280 rev](https://www.amazon.com/dp/B08C736PWQ) [4**Black Wolf Salicylic Acid Body Wash for Men - 14 Fl Oz Mens Body Acne Wash - Charcoal Helps Reduce Acne Breakouts & Cleanse Your Skin - Full Coverage & Deep Clean Treatment - Mens Bodywash**Black Wolf**$15.95**4.4★5,328 rev](https://www.amazon.com/dp/B08GMCPT5H) [5**Burts Bees 100% Natural Origin Rescue Lip Balm With Beeswax and Antioxidant-Rich Turmeric Promotes Healing Of Extremely Dry Lips Cooling Eucalyptus 2 Tubes in Blister Box(Pack May Vary)**Burt's Bees**$9.00**4.6★2,591 rev](https://www.amazon.com/dp/B0998GQ2FX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Wolf Moisturizing Body Wash for Men Sandalwood - Mens Hydrating Bodywash for Dry Dehydrated & Sensitive Skin - Hyaluronic Acid Aloe Vera & Jojoba Oil Body Cleanser Help Remove Oil & Dirt**Black Wolf**$16.07**5,328 rev1y ago](https://www.amazon.com/dp/B0DBTJ2SGN) [**Black Wolf Silicone Body Scrubber & Exfoliator - Vibrating Loofah Shower Scrubber Brush with Handle Extension for Back - Deep Cleaning & Exfoliating Body Scrub - Bath Hygiene Essentials - Men & Women**Black Wolf**$34.85**2,819 rev2y ago](https://www.amazon.com/dp/B0BMGYWSLJ) [**Black Wolf Mens Shampoo for Oily Hair 12 Fl Oz - Charcoal-Infused Oil Control Shampoo with Moisturizing & Deep Cleansing Formula Hydrates & Nourishes Scalp - Daily Hair Care for Men**Black Wolf**$15.07**546 rev4y ago](https://www.amazon.com/dp/B09W29BQ3X) [**Black Wolf Salicylic Acid Body Wash for Men 1 Liter - Mens Acne Body Wash - Charcoal Helps Reduce Acne Breakouts & Cleanse Your Skin - Full Coverage & Deep Clean Treatment - Mens Bodywash**Black Wolf**$39.53**5,328 rev4y ago](https://www.amazon.com/dp/B09W9KZ147) [**Burts Bees 100% Natural Origin Rescue Lip Balm With Beeswax and Antioxidant-Rich Turmeric Promotes Healing Of Extremely Dry Lips Cooling Eucalyptus 2 Tubes in Blister Box(Pack May Vary)**Burt's Bees**$9.00**2,591 rev5y ago](https://www.amazon.com/dp/B0998GQ2FX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Richsteel Black Wolf Head Necklace for Men Punk Jewelry Viking Amulet Wolfish Pendant with Chain**Richsteel**$17.74**4.7★**▲ 440%**](https://www.amazon.com/dp/B08C736PWQ) [**Black Wolf Moisturizing Body Wash for Men Sandalwood - Mens Hydrating Bodywash for Dry Dehydrated & Sensitive Skin - Hyaluronic Acid Aloe Vera & Jojoba Oil Body Cleanser Help Remove Oil & Dirt**Black Wolf**$16.07**4.4★**▲ 89%**](https://www.amazon.com/dp/B0DBTJ2SGN) [**Black Wolf Salicylic Acid Acne Face Wash for Men - Charcoal Facial Cleanser & Exfoliator for Oily Skin - Gentle Daily Face Exfoliant & Pore Reducer Clears Breakouts - Non-Drying Acne Treatment**Black Wolf**$16.10**4.4★**▲ 69%**](https://www.amazon.com/dp/B08GN4YD5T) [**Black Wolf Mens Shampoo for Oily Hair 12 Fl Oz - Charcoal-Infused Oil Control Shampoo with Moisturizing & Deep Cleansing Formula Hydrates & Nourishes Scalp - Daily Hair Care for Men**Black Wolf**$15.07**4.3★**▲ 47%**](https://www.amazon.com/dp/B09W29BQ3X) [**Burts Bees Medicated Lip Balm With Eucalyptus Oil and Menthol Tint-Free Natural Origin Lip Care 4 Tubes 0.15 oz.**Burt's Bees**$15.72**4.7★**▲ 14%**](https://www.amazon.com/dp/B08VXQS2QW)
**~~View all trending →~~**
## **What buyers say about fsa men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Smells good and feels clean”*
**Quality-Overall**13%
*“they are excellent quality products right now he used his line of soap”*
**Moist/Dry**10%
*“Provides excellent moisture”*
**Value For Money**7%
*“Definitely worth the price”*
**Soft Feel**6%
*“Goes on smoothly and feels good”*
**Efficiency**5%
*“I'm genuinely amazed at how effective it is”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Protection**3%
*“Fresh minty protection from the cold and wind”*
**Lather**3%
*“Great lather, easy to apply”*
**Tooth Brightening**3%
*“It helps my lips”*
### **What buyers complain about **
**Smell**8%
*“Not a great smell”*
**Quality-Overall**8%
*“Poor product/poor quality control”*
**Allergies**8%
*“However, I am allergic to coconut”*
**Durability**5%
*“both handles were broken within 2 months”*
**Hard Feel**5%
*“each one is really gritty”*
**Functionality-Overall**4%
*“Could not roll up on one of the lip balm”*
**Lather**4%
*“it doesn't lather up at all”*
**Advertised Vs Actual Product**4%
*“Horrible qualty/description”*
**Texture/Consistency-Overall**3%
*“Grainy texture”*
**Symptom Reduction**3%
*“No improvement”*
### **Top return reasons **
**Leak-Proof**23%
**Advertised Vs Actual Product**14%
**Functionality-Overall**9%
**Smell**8%
**Defective Material/Parts**5%
**Moist/Dry**5%
**Size-Overall**4%
**Texture/Consistency-Overall**3%
**Value For Money**3%
**Ingredients-Overall**2%
## **Common questions**
- **Is fsa men profitable to sell on Amazon United States?**
- The niche generates $192K/yr across 12 tracked products. 90-day search growth is -23.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the fsa men niche?**
- 4 brands and 30 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fsa men?**
- Top complaints mined from reviews: Smell, Quality-Overall, Allergies. The return rate is 0.4%.
- **What does it cost to enter the fsa men niche?**
- Listings span $8.04–$39.53; the average listing price is $18.26 (sweet spot $15–$100). The average incumbent carries 6,557 reviews — the moat a new listing must climb.
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