---
title: "Fsa Lip Balm — $451K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fsa-lip-balm"
last_updated: "2026-08-11T04:04:00.669Z"
locale: en
meta:
description: "Niche score 56/100 · $451K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $451K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fsa Lip Balm — $451K/yr Amazon US Niche (2026) - Flapen"
---
# **fsa lip balm**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 12Conversion 81Competition 60Returns 98Price range 73Avg price 69Brand share 26Review moat 23Quality gap 75
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.60–$45.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.29**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$451K**
$451K/yr · 372K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,570.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fsa lip balm is a $451K/yr Amazon United States market (372K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fsa lip balm market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$429K–$572K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#189**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**7%**
- COOLA35% - Cay Skin30% - Sun Bum11% - Blistex9% - Burt's Bees5% - MDSolarSciences3% - Open — no brand owns it (4 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — -25.2% search growth over the last 90 days.
30K20KSpike '25Holiday '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fsa-lip-balm/trend)
## **Top fsa lip balm search terms**
- **fsa lip care**57K/yr-29.5%3.1% conv. - **cay skin**27K/yr+0.2%5.1% conv. - **hsa lip care**29K/yr-27.3%3.7% conv. - **fsa lip balm**32K/yr-38.2%5.2% conv. - **coola lip balm spf 30**17K/yr+5.0%15.6% conv. - **fsa chapstick**28K/yr-34.7%7.9% conv. - **fsa lip**24K/yr-32.1%3.2% conv. - **cay skin isle lip balm spf 30**10K/yr+75.6%6.5% conv. - **lip balm fsa eligible**21K/yr-47.9%4.2% conv. - **lip balm fsa**19K/yr-46.1%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fsa-lip-balm/search-terms)
## **Top fsa lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$23K10%$45K15%$68K20%$90K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COOLA Organic Liplux Lip Balm and Sunscreen with SPF 30 Dermatologist Tested Lip Care for Daily Protection Vegan and Gluten Free 0.15 Oz**COOLA**$11.90**4.2★1,942 rev](https://www.amazon.com/dp/B08TVYFGLZ) [2**Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Irie Rose 0.35 oz**Cay Skin**$15.36**4.4★1,078 rev](https://www.amazon.com/dp/B0CFWHQDJ1) [3**Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Clear 0.35 oz**Cay Skin**$15.38**4.4★1,078 rev](https://www.amazon.com/dp/B09Z27YHDP) [4**Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Nude Ting 0.35 oz**Cay Skin**$15.45**4.4★1,078 rev](https://www.amazon.com/dp/B0DCZ15SGD) [5**Blistex Medicated Lip Balm 0.15 Oz Each Classic Mint and Berry Flavor Soothes and Protects Advanced Medicated Lip Care for Dry Chapped Lips SPF 15 Sun Protection 3 Count 1 Pack**Blistex**$4.60**4.8★865 rev](https://www.amazon.com/dp/B06W53HQ5N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sun Bum SPF 30 Sunscreen Sunset Cove Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz**Sun Bum**$7.89**184 rev7mo ago](https://www.amazon.com/dp/B0FVGGJSG1) [**Blistex Lip Medex Stick 0.15 oz Each Advanced Hydration Medicated Relief with Cooling Soothes and Protects Restores Healthy Moisture Balance to Lips 3 Count 1 Pack**Blistex**$3.84**1,684 rev1y ago](https://www.amazon.com/dp/B0DD5S12KR) [**Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Nude Ting 0.35 oz**Cay Skin**$15.45**1,078 rev1y ago](https://www.amazon.com/dp/B0DCZ15SGD) [**Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Irie Rose 0.35 oz**Cay Skin**$15.36**1,078 rev2y ago](https://www.amazon.com/dp/B0CFWHQDJ1) [**Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Bad Gyal Berry 0.35 oz**Cay Skin**$15.19**1,078 rev2y ago](https://www.amazon.com/dp/B0CFWK2W4C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sun Bum SPF 30 Sunscreen Sunset Cove Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz**Sun Bum**$7.89**4.2★**▲ 334%**](https://www.amazon.com/dp/B0FVGGJSG1) [**Burts Bees SPF 30 Lip Balm Island Getaway Coco Loco Beaches & Cream Tropic Like Its Hot Water-Resistant Sun Care Natural Origin Lip Treatment 0.15 oz. Three Tubes**Burt's Bees**$11.95**4.2★**▲ 306%**](https://www.amazon.com/dp/B0C6FHZ6K2) [**COOLA Organic Tinted Lip Balm & Mineral Sunscreen with SPF 30 Dermatologist Tested Lip Care for Daily Protection Vegan Summer Crush 0.15 Ounce**COOLA**$18.55**3.8★**▲ 104%**](https://www.amazon.com/dp/B01F98BLIC) [**Cay Skin Isle Lip Balm SPF 30 High Shine Hydrating + Sheer Lip Gloss in Vanilla Brown Sugar Flavor Formulated with Natural Ingredients for All Skin Tones Nude Ting 0.35 oz**Cay Skin**$15.45**4.4★**▲ 78%**](https://www.amazon.com/dp/B0DCZ15SGD) [**COOLA Organic Tinted Lip Balm & Mineral Sunscreen with SPF 30 Dermatologist Tested Lip Care for Daily Protection Vegan Nude Beach 0.15 Oz**COOLA**$18.60**3.8★**▲ 71%**](https://www.amazon.com/dp/B01F989R5G)
**~~View all trending →~~**
## **What buyers say about fsa lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“It is moisturizing”*
**Quality-Overall**11%
*“These are great I love the variety”*
**Soft Feel**7%
*“Its soft”*
**Ease Of Use**6%
*“easy to put on”*
**Smell**6%
*“It is fragranced, like coconut, which personally I absolutely love”*
**Value For Money**5%
*“worth it”*
**Protection**4%
*“good protection”*
**Color**4%
*“The color is very pretty”*
**Efficiency**3%
*“Effective”*
**Ease Of Application**3%
*“Apply as needed”*
### **What buyers complain about **
**Moist/Dry**10%
*“Not moisturizing”*
**Smell**9%
*“Doesn't smell”*
**Value For Money**6%
*“Waste of money”*
**Durability**6%
*“Broken”*
**Adhesion/Stickiness**5%
*“Not really a stick”*
**Color**4%
*“Color wasnt as expected either”*
**Allergies**4%
*“It also caused an allergic reaction”*
**Texture/Consistency-Overall**3%
*“The texture is not great”*
**Hard Feel**3%
*“Too soft”*
**Functionality-Overall**3%
*“Runs all over”*
### **Top return reasons **
**Color**15%
**Adhesion/Stickiness**11%
**Advertised Vs Actual Product**10%
**Functionality-Overall**8%
**Smell**7%
**Moist/Dry**7%
**Size-Overall**6%
**Defective Material/Parts**6%
**Texture/Consistency-Overall**5%
**Product Condition**5%
## **Common questions**
- **Is fsa lip balm profitable to sell on Amazon United States?**
- The niche generates $451K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the fsa lip balm niche?**
- 10 brands and 85 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in fsa lip balm?**
- Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the fsa lip balm niche?**
- Listings span $3.60–$45.76; the average listing price is $14.29 (sweet spot $15–$100). The average incumbent carries 7,571 reviews — the moat a new listing must climb.
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