---
title: "Fsa Feminine Wash — $169K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fsa-feminine-wash"
last_updated: "2026-08-11T11:34:27.359Z"
locale: en
meta:
description: "Niche score 51/100 · $169K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $169K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fsa Feminine Wash — $169K/yr Amazon US Niche (2026) - Flapen"
---
# **fsa feminine wash**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 35Growth 17Conversion 29Competition 92Returns 98Price range 77Avg price 82Brand share 8Review moat 49Quality gap 55
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.87–$50.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,559.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$169K**
$169K/yr · 408K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fsa feminine wash is a $169K/yr Amazon United States market (408K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fsa feminine wash market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$142K–$177K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#415**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**544**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**23%**
Top 20: 60%
**Open market**
**2%**
- Pixi75% - Pixie Cup17% - FYEBOO3% - The Honey Pot Company1% - vH essentials1% - Summer's Eve1% - Open — no brand owns it (5 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -15.4% search growth over the last 90 days.
8K6KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fsa-feminine-wash/trend)
## **Top fsa feminine wash search terms**
- **pixi**187K/yr-13.3%1.2% conv. - **pixie**71K/yr+1.1%1.2% conv. - **pixi makeup**29K/yr-15.6%0.8% conv. - **fsa feminine wash**15K/yr-35.3%5.2% conv. - **pixi beauty**13K/yr-6.8%0.8% conv. - **feminine wash fsa**11K/yr-30.0%5.6% conv. - **feminine wash fsa eligible**11K/yr-32.8%4.3% conv. - **pixie makeup**10K/yr-12.6%1.3% conv. - **pixi by petra**10K/yr-3.3%1.9% conv. - **hsa feminine wash**7K/yr-8.1%6.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fsa-feminine-wash/search-terms)
## **Top fsa feminine wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$7K6%$10K8%$14K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pixie Feminine Wash Healthy Foaming Cleaner with Natural Ingredients More Foam Wash in Bottle Than Any Other Brand pH Balanced & Plant Based for Your Menstrual Cups and Discs 6.5 Fluid oz**Pixie Cup**$13.28**4.7★2,100 rev](https://www.amazon.com/dp/B01N1GUS0U) [2**Pixi DetoxifEYE Depuffing Hydrogel Eye Patches with Cucumber Hyaluronic Acid & Caffeine for Puffy Eyes and Dark Circles | Treats Tired Eyes Puffiness and Eyebags | Hydrate Eye Area 60 Patches**Pixi**$23.97**4.4★2,338 rev](https://www.amazon.com/dp/B07S3BT21Z) [3**Pixi Beauty On-the-Glow | Colorless Solid Moisturizer Stick | Multi-Use Moisturizer | Travel-Friendly Hydration Anywhere You Go | 0.67 Oz**Pixi**$17.83**4.1★584 rev](https://www.amazon.com/dp/B07QDF58WR) [4**Pixi Glow Tonic Exfoliating Face Toner with 5% Glycolic Acid Ginseng and Aloe Vera Alcohol-Free Pore-Refining Toner for Radiant Skin 8.5 fl oz / 250 ml**Pixi**$28.84**4.6★5,744 rev](https://www.amazon.com/dp/B00KH6QX08) [5**Pixi Beauty Correction Concentrate - Brightening Peach Under Eye Colour Corrector Illuminating Concealer 0.1 Fl Oz**Pixi**$11.93**4.2★2,049 rev](https://www.amazon.com/dp/B09K4PB93C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pixie Organic Cotton Gusset Period Underwear - Best Leakproof Panties with BloatFit Technology Ultra Soft Black**Pixie Cup**$10.00**171 rev12mo ago](https://www.amazon.com/dp/B0F8PKH3CH) [**Pixi Beauty Radiance Ready On-the-Glow Trio | Hydrating Hydrating Tinted Moisture Stick Blush Bronzer and Highlighter Set | Travel Size Vegan and Paraben-Free**Pixi**$50.18**2,477 rev1y ago](https://www.amazon.com/dp/B0FHJ133M8) [**Pixi Beauty On-the-Glow Base| Tinted Moisturizer Foundation Stick | Nude: Light/medium neutral shade| 0.6 oz / 19g**Pixi**$19.72**627 rev1y ago](https://www.amazon.com/dp/B0DZF41D1R) [**Pixi Beauty On-the-Glow Base| Tinted Moisturizer Foundation Stick | Beige: Medium neutral shade| 0.6 oz / 19g**Pixi**$19.70**627 rev1y ago](https://www.amazon.com/dp/B0DZDYX3HT) [**Pixi Beauty LipTone pH Reactive Lip Gloss in Naturalness | Color Changing Tinted Lip Balm with Rosehip Oil & Shea Butter | Non-Sticky Mirror-Shine Finish | 0.4 fl oz**Pixi**$7.85**592 rev1y ago](https://www.amazon.com/dp/B0DZ4Q346R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pixie Organic Cotton Gusset Period Underwear - Best Leakproof Panties with BloatFit Technology Ultra Soft Black**Pixie Cup**$10.00**4.4★**▲ 357%**](https://www.amazon.com/dp/B0F8PKH3CH) [**Pixi On-the-Glow Bronze - BeachGlow Hydrating Tinted Moisture Bronzer Stick with Ginseng Aloe Vera & Fruit Extracts For Cheeks & Lips 19g / 0.6oz Paraben-Free**Pixi**$17.78**4.3★**▲ 177%**](https://www.amazon.com/dp/B0C8DZF22W) [**Pixi Beauty Radiance Ready On-the-Glow Trio | Hydrating Hydrating Tinted Moisture Stick Blush Bronzer and Highlighter Set | Travel Size Vegan and Paraben-Free**Pixi**$50.18**4.6★**▲ 175%**](https://www.amazon.com/dp/B0FHJ133M8) [**Pixi Beauty LipTone pH Reactive Lip Gloss in Naturalness | Color Changing Tinted Lip Balm with Rosehip Oil & Shea Butter | Non-Sticky Mirror-Shine Finish | 0.4 fl oz**Pixi**$7.85**4.5★**▲ 153%**](https://www.amazon.com/dp/B0DZ4Q346R) [**Pixie Menstrual Disc Kit for Feminine Care - Pixie Discs are Designed to Remove Like Tampons - 100% Medical-Grade Silicone - Best Period Disc Starter Kit - Proven to Become A Successful Disc User**Pixie Cup**$39.16**4.6★**▲ 134%**](https://www.amazon.com/dp/B0BLSVBMVY)
**~~View all trending →~~**
## **What buyers say about fsa feminine wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“The bottle is good quality with a good foam pump”*
**Smell**10%
*“lightly scented”*
**Color**6%
*“The color is accurate”*
**Soft Feel**6%
*“feels smooth on the skin”*
**Value For Money**4%
*“Great value”*
**Ease Of Use**4%
*“Easy to use”*
**Allergies**4%
*“No irritation”*
**Moist/Dry**4%
*“It really hydrates well”*
**Cleansing**4%
*“Squeaky clean”*
**Efficiency**3%
*“Definitely works and does its job very well”*
### **What buyers complain about **
**Allergies**9%
*“Irritated my skin”*
**Smell**9%
*“Horrible smell”*
**Size-Overall**6%
*“too big”*
**Leak-Proof**5%
*“It leaks”*
**Moist/Dry**4%
*“A bit dry”*
**Value For Money**3%
*“Waste of money”*
**Color**3%
*“Much darker than the description”*
**Functionality-Overall**2%
*“I had a mishap with my disc”*
**Sensitivity-Overall**2%
*“They burned my sensitive skin”*
**Durability**2%
*“Causes break outs”*
### **Top return reasons **
**Color**16%
**Advertised Vs Actual Product**12%
**Leak-Proof**11%
**Size-Overall**10%
**Wig/Artificial Hair Quality**10%
**Smell**5%
**Functionality-Overall**4%
**Product Condition**4%
**Adhesion/Stickiness**3%
**Moist/Dry**2%
## **Common questions**
- **Is fsa feminine wash profitable to sell on Amazon United States?**
- The niche generates $169K/yr across 82 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the fsa feminine wash niche?**
- 11 brands and 544 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in fsa feminine wash?**
- Top complaints mined from reviews: Allergies, Smell, Size-Overall. The return rate is 0.4%.
- **What does it cost to enter the fsa feminine wash niche?**
- Listings span $4.87–$50.62; the average listing price is $17.73 (sweet spot $15–$100). The average incumbent carries 1,560 reviews — the moat a new listing must climb.
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