---
title: "Frosted Lipstick — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/frosted-lipstick"
last_updated: "2026-08-07T21:45:01.034Z"
locale: en
meta:
description: "Niche score 37/100 · $35K/yr market · 176K searches/yr · $6.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $35K/yr market · 176K searches/yr · $6.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frosted Lipstick — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **frosted lipstick**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 21Conversion 36Competition 40Returns 96Price range 22Avg price 19Brand share 37Review moat 15Quality gap 65
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$1.06–$19.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$6.86**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****21,848.15**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$35K**
$35K/yr · 176K searches
According to Flapen's Amazon United States niche tracking, frosted lipstick is a $35K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Nov. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frosted lipstick market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$41K–$55K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**14%**
- REVLON29% - Rimmel23% - COVERGIRL21% - wet n wild5% - L'Oreal Paris5% - L.A. COLORS3% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/frosted-lipstick/trend)
## **Top frosted lipstick search terms**
- **frosted lipstick**44K/yr-19.4%1.5% conv. - **floryse shimmer lipstick**18K/yr+38.6%0.9% conv. - **revlon skyline pink lipstick**19K/yr+2.6%1.8% conv. - **frost lipstick**19K/yr-20.3%1.5% conv. - **frosty lipstick**12K/yr-18.6%1.4% conv. - **frosted lipstick for women**13K/yr-22.1%2.9% conv. - **floryse metallic shimmer waterproof liquid lipstick**3K/yr+76.3%0.4% conv. - **covergirl sugar almond lipstick**5K/yr-24.0%13.8% conv. - **pearl lipstick**7K/yr-17.6%1.1% conv. - **pink shimmer lipstick**7K/yr-16.4%1.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/frosted-lipstick/search-terms)
## **Top frosted lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$14K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 405 Silver City Pink 0.15 oz**REVLON**$6.81**4.6★41,262 rev](https://www.amazon.com/dp/B0000531XG) [2**COVERGIRL Continuous Color Lipstick Sugar Almond 010 0.13 oz (packaging may vary)**COVERGIRL**$5.80**4.6★12,555 rev](https://www.amazon.com/dp/B001KYQN4M) [3**Lasting Finish Lipstick Iced Rose**Rimmel**$5.48**4.4★23,920 rev](https://www.amazon.com/dp/B09ZYTDVK3) [4**Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 002 Candy**Rimmel**$5.14**4.4★23,920 rev](https://www.amazon.com/dp/B01LTHKXMM) [5**Lasting Finish Lipstick Pearl Shimmer**Rimmel**$5.41**4.4★23,920 rev](https://www.amazon.com/dp/B09ZYTKVYC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kaely 2-in-1 Mauve Metallic Lipstick and Lip Liner Makeup Shimmer Liquid Metallic Lipsticks for Women Glitter Lip Gloss Stain Long Lasting Waterproof Smudge Proof 24 Hour Vegan & Cruelty-Free 16**Kaely**$7.89**3,771 rev1y ago](https://www.amazon.com/dp/B0F13H2319) [**FOCALLURE Glisten Opal Shine Lipstick High Impact Lip Color Moisturizing Tinted Lip Balm Lightweight & Hydrating Formula for Lip Care SWEET KARMA**FOCALLURE**$9.79**730 rev1y ago](https://www.amazon.com/dp/B0DR56MJR6) [**L.A. COLORS Metal Lipstick Iced Mocha CML564**L.A. COLORS**$3.51**519 rev1y ago](https://www.amazon.com/dp/B0DHFW97M5) [**HOSAILY Metallic Pink Frost Glitter Lipstick for Women Long Lasting High Shine Diamond Creamy Nude Light Pink Lipstick Transfer Proof Shimmer High Impact Full Coverage Non Stick Cup Lip Makeup#1**HOSAILY**$6.87**728 rev2y ago](https://www.amazon.com/dp/B0D7Q761SX) [**Anglicolor Metallic Nude Pink Lipstick High Impact Lipcolor Lightweight Hydrating Formula Smooth and Non-Sticky Light Pink Lipstick For Women Girls Full-Coverage Lip Color (07 PURE ENVY 4g)**Anglicolor**$8.78**2,674 rev2y ago](https://www.amazon.com/dp/B0D1KFFK9H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LPaige Shimmery Ice Lipstick | Frosted Pink Shimmer Lip Color | Aloe Vera Moisturizing Formula | Long-Lasting Cool-Toned Iridescent Finish | Shade L44**L'Paige**$19.03**4.3★**▲ 121%**](https://www.amazon.com/dp/B073HKJ88P) [**LOreal Paris Colour Riche Original Creamy Hydrating Satin Lipstick with Argan Oil and Vitamin E Ballerina Shoes 1 Count**L'Oreal Paris**$7.87**4.4★**▲ 115%**](https://www.amazon.com/dp/B00F4VUTQU) [**COVERGIRL Continuous Color Lipstick Sugar Almond 010 0.13 oz (packaging may vary)**COVERGIRL**$5.80**4.6★**▲ 51%**](https://www.amazon.com/dp/B001KYQN4M) [**COVERGIRL Continuous Color Lipstick - 505 Iceblue Pink by CoverGirl for Women - 0.13 oz Lipstick**COVERGIRL**$5.70**4.6★**▲ 41%**](https://www.amazon.com/dp/B00175XZR2) [**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 668 Primrose 0.15 oz**REVLON**$6.62**4.6★**▲ 32%**](https://www.amazon.com/dp/B0047PNCHW)
**~~View all trending →~~**
## **What buyers say about frosted lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“Fabulous Shade”*
**Value For Money**9%
*“Great value”*
**Soft Feel**6%
*“it is soft”*
**Moist/Dry**5%
*“Pretty and moisturizing”*
**Quality-Overall**5%
*“Excellent quality”*
**Durability**4%
*“Good durability”*
**Brightness/Shine/Glow**3%
*“Beautiful shine”*
**Texture/Consistency-Overall**1%
*“smooth texture”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Smell**1%
*“it has a delicate aroma”*
### **What buyers complain about **
**Color**27%
*“Color not as expected”*
**Smell**10%
*“Smells weird”*
**Moist/Dry**9%
*“its very dry”*
**Durability**6%
*“Broke off immediately”*
**Quality-Overall**5%
*“Poor quality control”*
**Advertised Vs Actual Product**5%
*“picture is misleading”*
**Adhesion/Stickiness**3%
*“the stick is getting stuck when pulling it out”*
**Product Condition**2%
*“Was this used prior”*
**Value For Money**2%
*“Over priced”*
**Functionality-Overall**1%
*“Inferior lipstick does not glide on. Does not go on easily”*
### **Top return reasons **
**Color**62%
**Advertised Vs Actual Product**14%
**Moist/Dry**4%
**Smell**4%
**Functionality-Overall**2%
**Adhesion/Stickiness**2%
**Brightness/Shine/Glow**1%
**Quality-Overall**1%
**Product Condition**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is frosted lipstick profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 20 tracked products. 90-day search growth is -8.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the frosted lipstick niche?**
- 12 brands and 86 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in frosted lipstick?**
- Top complaints mined from reviews: Color, Smell, Moist/Dry. The return rate is 0.9%.
- **When does demand for frosted lipstick peak?**
- Demand peaks in Aug–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the frosted lipstick niche?**
- Listings span $1.06–$19.03; the average listing price is $6.86 (sweet spot $15–$100). The average incumbent carries 21,848 reviews — the moat a new listing must climb.
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