---
title: "Freeplus — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/freeplus"
last_updated: "2026-08-11T05:59:24.049Z"
locale: en
meta:
description: "Niche score 42/100 · $76K/yr market · 39K searches/yr · $20.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $76K/yr market · 39K searches/yr · $20.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Freeplus — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **freeplus**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 41Conversion 86Competition 0Returns 93Price range 95Avg price 88Brand share 0Review moat 65Quality gap 30
**Price range**
**Incredible****$16.70–$26.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.18**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****883**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+13.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$76K**
$76K/yr · 39K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, freeplus is a $76K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **freeplus market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$81K–$101K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#915**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Curel79% - freeplus21%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/freeplus/trend)
## **Top freeplus search terms**
- **curel face wash**21K/yr+20.9%7.3% conv. - **freeplus**8K/yr+3.2%7.9% conv. - **curel foaming face wash**4K/yr-8.7%8.6% conv. - **curel cleanser**3K/yr+6.6%5.5% conv. - **freeplus facial cleanser**3K/yr+22.7%9.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/freeplus/search-terms)
## **Top freeplus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$15K40%$31K60%$46K80%$61K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Curel Japanese Skin Care Foaming Daily Face Wash for Sensitive Skin Hydrating Facial Cleanser for Dry Skin pH-Balanced and Fragrance-Free 5 Oz (Step 2 of 2-Step Skincare)**Curel**$16.70**4.6★1,819 rev](https://www.amazon.com/dp/B0869KN3TK) [2**Kanebo free plus Mild Soap 100g by Kanebo**freeplus**$26.89**4.6★735 rev](https://www.amazon.com/dp/B008ONG2DE) [3**Oil Control Foaming Face Wash**Curel**$16.96**4.5★95 rev](https://www.amazon.com/dp/B0C624C9CZ)
### **Newest**
by launch date
[**Oil Control Foaming Face Wash**Curel**$16.96**95 rev2y ago](https://www.amazon.com/dp/B0C624C9CZ) [**Curel Japanese Skin Care Foaming Daily Face Wash for Sensitive Skin Hydrating Facial Cleanser for Dry Skin pH-Balanced and Fragrance-Free 5 Oz (Step 2 of 2-Step Skincare)**Curel**$16.70**1,819 rev6y ago](https://www.amazon.com/dp/B0869KN3TK) [**Kanebo free plus Mild Soap 100g by Kanebo**freeplus**$26.89**735 rev13y ago](https://www.amazon.com/dp/B008ONG2DE)
### **Trending**
90-day click momentum
[**Oil Control Foaming Face Wash**Curel**$16.96**4.5★**▲ 249%**](https://www.amazon.com/dp/B0C624C9CZ) [**Kanebo free plus Mild Soap 100g by Kanebo**freeplus**$26.89**4.6★**— 7%**](https://www.amazon.com/dp/B008ONG2DE) [**Curel Japanese Skin Care Foaming Daily Face Wash for Sensitive Skin Hydrating Facial Cleanser for Dry Skin pH-Balanced and Fragrance-Free 5 Oz (Step 2 of 2-Step Skincare)**Curel**$16.70**4.6★**▼ 12%**](https://www.amazon.com/dp/B0869KN3TK)
## **What buyers say about freeplus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**22%
*“it cleans very effectively”*
**Suitability Dry Skin**17%
*“No fragrance, mild, easy to rinse off, and doesnt overly dry the skin”*
**Soft Feel**14%
*“Gentle”*
**Moist/Dry**9%
*“good for dry skins”*
**Smell**9%
*“gentle fragrance”*
**Quality-Overall**8%
*“Second, we find Japanese skin care products to be of top quality”*
**Lather**4%
*“It lathers nicely, is unscented, and cleans her skin”*
**Value For Money**4%
*“is very affordable”*
**Ease Of Cleaning**1%
*“-In general this cleanser has a very clean ingredient list. No fragrance, colorants, oils, sulfates. SLS., or drying alcohols”*
**Suitability Combination Skin**1%
*“Great gentle cleanser for broken skin barrier”*
### **What buyers complain about **
**Value For Money**22%
*“You can find it cheaper on other sites like ebay”*
**Suitability Dry Skin**11%
*“skin would not feel very dry after use”*
**Product Condition**6%
*“Used item”*
**Allergies**6%
*“RED FACE AND ITCHY”*
**Ease Of Cleaning**6%
*“Why is it all taped up”*
**Moist/Dry**6%
*“dries skin”*
**Color Fading/Discoloration**6%
*“My face became really red”*
**Smell**4%
*“It doesnt have a scent”*
**Suitability Winter Weather**3%
*“She was really struggling with dry skin one winter when I decided to give this Curel Japanese brand a shot for TWO major reasons”*
**Size-Overall**2%
*“Yes the bottle is on the smaller side”*
### **Top return reasons **
**Value For Money**22%
**Advertised Vs Actual Product**10%
**Leak-Proof**8%
**Ingredients-Overall**7%
**Product Condition**6%
**Functionality-Overall**6%
**Moist/Dry**6%
**Motor Power**5%
**Defective Material/Parts**5%
**Smell**5%
## **Common questions**
- **Is freeplus profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 3 tracked products. 90-day search growth is +13.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the freeplus niche?**
- 2 brands and 41 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in freeplus?**
- Top complaints mined from reviews: Value For Money, Suitability Dry Skin, Product Condition. The return rate is 1.1%.
- **When does demand for freeplus peak?**
- Demand peaks in Jan; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the freeplus niche?**
- Listings span $16.70–$26.89; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 883 reviews — the moat a new listing must climb.
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