---
title: "Frankincense Cream — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/frankincense-cream"
last_updated: "2026-08-11T03:11:34.648Z"
locale: en
meta:
description: "Niche score 44/100 · $19K/yr market · 13K searches/yr · $16.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $19K/yr market · 13K searches/yr · $16.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frankincense Cream — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **frankincense cream**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 20Conversion 81Competition 14Returns 97Price range 78Avg price 79Brand share 33Review moat 47Quality gap 68
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.52–$43.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,819.54**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$19K**
$19K/yr · 13K searches
According to Flapen's Amazon United States niche tracking, frankincense cream is a $19K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frankincense cream market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$21K–$25K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#1,774**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**11%**
- Vitality40% - Essentially KateS14% - M3 Naturals12% - Lifebox Essentials10% - Majestic Pure9% - Wise Men3% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -9.1% search growth over the last 90 days.
13K8KSpike '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar · busiest ÷ quietest = 26.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/frankincense-cream/trend)
## **Top frankincense cream search terms**
- **frankincense essential oil balm**8K/yr-1.4%7.3% conv. - **frankincense massage oil**5K/yr-17.5%9.1% conv. - **frankincense balm pain**501/yr+11.1%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/frankincense-cream/search-terms)
## **Top frankincense cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types**Vitality**$18.73**4.4★2,385 rev](https://www.amazon.com/dp/B0DPK2B9RV) [2**Frankincense Essential Massage Oil for Scars Stretch Marks & Fine Lines Firming Hydrating Smoothing & Calming Formula with Collagen Stem Cells Lavender & Grapefruit 8 fl oz by M3**M3 Naturals**$18.62**4.5★46 rev](https://www.amazon.com/dp/B0F5GDT2NP) [3**Essentially KateS Frankincense Oil Massage Oil Body Oil for Sore Muscles Back Neck & Shoulders with Frankincense Lavender & Sweet Orange 8 fl oz**Essentially KateS**$11.21**4.4★1,903 rev](https://www.amazon.com/dp/B0CFB59V47) [4**Frankincense Massage Oil 100% Pure & Natural - Massage Therapy Oil for Soreness & Stiffness Stretch Marks and Scars Body Oil Infused with Frankincense Essential Oil and Geranium Oil 8 FL OZ**Lifebox Essentials**$9.60**4.5★1,297 rev](https://www.amazon.com/dp/B0D1Z8XFCJ) [5**Vitality Extracts Frankincense Balm - 6oz Boswellia Serrata Beeswax Olive Oil Moisturizer for Dry Cracked Skin All Skin Types**Vitality**$43.36**4.6★767 rev](https://www.amazon.com/dp/B0F493RV8R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aura Naturals Frankincense Balm for Pain Relief - with Olive Oil & Vitamin E Fast-Absorbing Massage Balm - for Sore Muscles Post-Workout Recovery & Skin Care (1pc)**Heidelux**$29.01**22 rev5mo ago](https://www.amazon.com/dp/B0GKVP66QS) [**Brookethorne Naturals Frankincense Balm | Frankincense Essential Oil Balm for Skin Hydration | Soothing Muscle & Joint Support | Boswellia Extract Arnica Montana Castor Oil & Lavender 2oz**Brookethorne Naturals**$16.43**89 rev5mo ago](https://www.amazon.com/dp/B0GKBTZ6N3) [**Seven Minerals Frankincense Massage Oil for Massage Therapy - 4oz - Ideal for Professional or at-Home Body Massage. Soothing Natural Blend of Almond Jojoba & Vitamin E**Seven Minerals**$10.65**1,393 rev11mo ago](https://www.amazon.com/dp/B0FKVRRK6M) [**FeeMeFee Frankincense Balm 2oz Frankincense Essential Oil with Myrrh for Soothing Relief Muscle Relaxation Boswellia Serrata Olive Oil Vitamin E Moisturizer for Dry Cracked Skin**FeeMeFee**$13.54**117 rev11mo ago](https://www.amazon.com/dp/B0F946DT44) [**Frankincense Oil Massage Balm for Muscle/Joint Soothing/Relief with 100% Grass-Fed Beef Tallow & Castor Oil Moisturizer for Face/Foot Hydrating Anti-Aging Lifting/Firming 100% Natural 2.1 Oz/60 G**Generic**$7.52**43 rev1y ago](https://www.amazon.com/dp/B0F6L8SSZH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aura Naturals Frankincense Balm for Pain Relief - with Olive Oil & Vitamin E Fast-Absorbing Massage Balm - for Sore Muscles Post-Workout Recovery & Skin Care (1pc)**Heidelux**$29.01**3.3★**▲ 309%**](https://www.amazon.com/dp/B0GKVP66QS) [**Brookethorne Naturals Frankincense Balm | Frankincense Essential Oil Balm for Skin Hydration | Soothing Muscle & Joint Support | Boswellia Extract Arnica Montana Castor Oil & Lavender 2oz**Brookethorne Naturals**$16.43**4.5★**▲ 242%**](https://www.amazon.com/dp/B0GKBTZ6N3) [**Frankincense Oil Massage Balm for Muscle/Joint Soothing/Relief with 100% Grass-Fed Beef Tallow & Castor Oil Moisturizer for Face/Foot Hydrating Anti-Aging Lifting/Firming 100% Natural 2.1 Oz/60 G**Generic**$7.52**4.1★**▲ 104%**](https://www.amazon.com/dp/B0F6L8SSZH) [**Frankincense Essential Massage Oil for Scars Stretch Marks & Fine Lines Firming Hydrating Smoothing & Calming Formula with Collagen Stem Cells Lavender & Grapefruit 8 fl oz by M3**M3 Naturals**$18.62**4.5★**▲ 91%**](https://www.amazon.com/dp/B0F5GDT2NP) [**Frankincense Massage Oil 100% Pure & Natural - Massage Therapy Oil for Soreness & Stiffness Stretch Marks and Scars Body Oil Infused with Frankincense Essential Oil and Geranium Oil 8 FL OZ**Lifebox Essentials**$9.60**4.5★**▲ 13%**](https://www.amazon.com/dp/B0D1Z8XFCJ)
**~~View all trending →~~**
## **What buyers say about frankincense cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“fragrance is wonderful”*
**Quality-Overall**16%
*“Great quality and Shipping”*
**Efficiency**7%
*“Works Well”*
**Moist/Dry**5%
*“This is so moisturizing”*
**Soft Feel**4%
*“smooth skin”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Value For Money**4%
*“the price is very reasonable”*
**Joint Pain**3%
*“This product helped me for my knee pain”*
**Muscle Pain Relief**2%
*“Great for more than just muscles”*
**Absorbency**2%
*“It also absorbs well”*
### **What buyers complain about **
**Smell**16%
*“strongly scented”*
**Functionality-Overall**13%
*“Does not work as advertised”*
**Pain Relief-Overall**8%
*“Doesn't Relieve Pain”*
**Value For Money**7%
*“Expensive”*
**Allergies**4%
*“I am assuming I had an allergic reaction”*
**Hard Feel**3%
*“It's as hard as a rock”*
**Size-Overall**2%
*“the tub is quite small”*
**Advertised Vs Actual Product**2%
*“The product is not as advertised I have used it for a week”*
**Oily/Greasy**2%
*“which can leave a slight greasy feeling”*
**Durability**2%
*“Does not last very long”*
### **Top return reasons **
**Smell**27%
**Functionality-Overall**18%
**Advertised Vs Actual Product**12%
**Joint Pain**5%
**Leak-Proof**4%
**Product Condition**4%
**Size-Overall**3%
**Defective Material/Parts**3%
**Oily/Greasy**2%
**Absorbency**2%
## **Common questions**
- **Is frankincense cream profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the frankincense cream niche?**
- 11 brands and 19 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in frankincense cream?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Pain Relief-Overall. The return rate is 0.5%.
- **When does demand for frankincense cream peak?**
- Demand peaks in Feb–Mar; the busiest month runs 26.8× the quietest.
- **What does it cost to enter the frankincense cream niche?**
- Listings span $7.52–$43.36; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 1,820 reviews — the moat a new listing must climb.
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