---
title: "Frankincense and Myrrh Soap — $157K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/frankincense-and-myrrh-soap"
last_updated: "2026-08-11T07:48:29.109Z"
locale: en
meta:
description: "Niche score 49/100 · $157K/yr market · 147K searches/yr · $22.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $157K/yr market · 147K searches/yr · $22.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frankincense and Myrrh Soap — $157K/yr Amazon US Niche (2026) - Flapen"
---
# **frankincense and myrrh soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 57Conversion 57Competition 54Returns 97Price range 74Avg price 93Brand share 0Review moat 25Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.30**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.95–$34.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+31.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$157K**
$157K/yr · 147K searches
**Review moat**
**Bad****4,391.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, frankincense and myrrh soap is a $157K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frankincense and myrrh soap market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$178K–$223K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#701**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**64**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 91%
**Open market**
**0%**
- Indigo Wild55% - Zum42% - Zum Bar3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.2% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/frankincense-and-myrrh-soap/trend)
## **Top frankincense and myrrh soap search terms**
- **zum bar soap**73K/yr+42.4%5.3% conv. - **zum soap**37K/yr+12.4%4.4% conv. - **zum bar**11K/yr+53.8%3.5% conv. - **zum soap bars**13K/yr-12.8%6.9% conv. - **zum bar goat milk soap**4K/yr+115.3%4.3% conv. - **zumbar goat milk soap**5K/yr+68.5%4.8% conv. - **zum bar soap patchouli**3K/yr+19.2%12.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/frankincense-and-myrrh-soap/search-terms)
## **Top frankincense and myrrh soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Indigo Wild Zum Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Frankincense & Myrrh (3 Pack)**Indigo Wild**$17.28**4.7★11,107 rev](https://www.amazon.com/dp/B007D1E82U) [2**Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Patchouli (3 Pack)**Indigo Wild**$17.27**4.7★11,107 rev](https://www.amazon.com/dp/B007D1E7VC) [3**Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Lavender Blends (3 Pack)**Indigo Wild**$17.28**4.7★11,107 rev](https://www.amazon.com/dp/B016C2E564) [4**Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Frankincense Blends (3 Pack)**Zum**$17.33**4.7★1,672 rev](https://www.amazon.com/dp/B0BSXTP5HW) [5**Indigo Wild Zum Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Sea Salt (3 Pack)**Indigo Wild**$17.11**4.7★11,107 rev](https://www.amazon.com/dp/B007D1EBA4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.42**126 rev11mo ago](https://www.amazon.com/dp/B0FL4GBVNM) [**Zum Indigo Wild Hand Soap - Natural Liquid Hand Soap - for Bathroom & Kitchen - Lavender Scent - 12 oz (4 Pack)**Zum**$26.24**140 rev1y ago](https://www.amazon.com/dp/B0F55CSZ3C) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**13,163 rev2y ago](https://www.amazon.com/dp/B0D7WZHDJ2) [**Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Frankincense Blends (3 Pack)**Zum**$17.33**1,672 rev3y ago](https://www.amazon.com/dp/B0BSXTP5HW) [**Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Sultry Blends (6 Pack)**Zum**$34.99**1,672 rev3y ago](https://www.amazon.com/dp/B0BSXTZ811)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Sultry Blends (6 Pack)**Zum**$34.99**4.7★**▲ 188%**](https://www.amazon.com/dp/B0BSXTZ811) [**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.42**4.5★**▲ 122%**](https://www.amazon.com/dp/B0FL4GBVNM) [**Zum Indigo Wild Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Citrus Blends (3 Pack)**Zum**$17.29**4.7★**▲ 116%**](https://www.amazon.com/dp/B0BSXRKXDR) [**Zum Indigo Wild Hand Soap - Natural Liquid Hand Soap - for Bathroom & Kitchen - Lavender Scent - 12 oz (4 Pack)**Zum**$26.24**4.5★**▲ 89%**](https://www.amazon.com/dp/B0F55CSZ3C) [**Indigo Wild Zum Goats Milk Soap Bar - Bar Soap for Hands & Body Made with Essential Oils - 3 oz - Frankincense-Lavender (3 Pack)**Indigo Wild**$17.15**4.7★**▲ 65%**](https://www.amazon.com/dp/B00XD0JEII)
**~~View all trending →~~**
## **What buyers say about frankincense and myrrh soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“Unique scents”*
**Quality-Overall**11%
*“good quality, arrived fast, thanks”*
**Soft Feel**4%
*“Great Scents and Soft Skin”*
**Ease Of Cleaning**4%
*“Is a great job at cleaning your clothes”*
**Value For Money**4%
*“Worth the the money”*
**Moist/Dry**3%
*“It doesnt dry my skin out”*
**Cleansing**3%
*“It rinses off without leaving any residue or dryness”*
**Lather**2%
*“Lathers good”*
**Suitability Dry Skin**2%
*“Didn't dry my skin out”*
**Durability**1%
*“Performance-wise, it genuinely holds its own”*
### **What buyers complain about **
**Leak-Proof**20%
*“leaked all over the inside”*
**Ease Of Cleaning**8%
*“Laundry not clean”*
**Value For Money**7%
*“Just wish it was a little cheaper”*
**Stain Resistance**4%
*“Leaves Detergent Stains”*
**Smell**4%
*“Doesn't smell as expected”*
**Moist/Dry**4%
*“Does not moisturize your hands and body”*
**Advertised Vs Actual Product**3%
*“bought this believing those claims”*
**Size-Overall**2%
*“the bars keep getting smaller”*
**Texture/Consistency-Overall**2%
*“I was just disappointed with the texture”*
**Thickness**2%
*“It used to be as thick”*
### **Top return reasons **
**Leak-Proof**38%
**Smell**29%
**Advertised Vs Actual Product**12%
**Value For Money**3%
**Color**2%
**Defective Material/Parts**2%
**Motor Power**2%
**Stain Resistance**2%
**Ease Of Cleaning**1%
**Functionality-Overall**1%
## **Common questions**
- **Is frankincense and myrrh soap profitable to sell on Amazon United States?**
- The niche generates $157K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +31.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the frankincense and myrrh soap niche?**
- 3 brands and 64 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in frankincense and myrrh soap?**
- Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Value For Money. The return rate is 0.7%.
- **When does demand for frankincense and myrrh soap peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the frankincense and myrrh soap niche?**
- Listings span $7.95–$34.99; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 4,391 reviews — the moat a new listing must climb.
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