---
title: "Frankincense and Myrrh Body Wash — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/frankincense-and-myrrh-body-wash"
last_updated: "2026-08-11T02:11:57.195Z"
locale: en
meta:
description: "Niche score 49/100 · $119K/yr market · 75K searches/yr · $15.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $119K/yr market · 75K searches/yr · $15.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frankincense and Myrrh Body Wash — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **frankincense and myrrh body wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 51Conversion 87Competition 30Returns 98Price range 52Avg price 77Brand share 0Review moat 36Quality gap 63
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.89**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$10.48–$19.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+21.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,865.15**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$119K**
$119K/yr · 75K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, frankincense and myrrh body wash is a $119K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frankincense and myrrh body wash market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$95K–$127K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#712**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**599**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Zum63% - Nubian Heritage31% - First Botany4% - Indigo Wild1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 15 weeks — +21.5% search growth over the last 90 days.
2K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/frankincense-and-myrrh-body-wash/trend)
## **Top frankincense and myrrh body wash search terms**
- **zum body wash**33K/yr+43.3%9.8% conv. - **nubian heritage body wash**25K/yr+7.2%10.4% conv. - **zum body soap**5K/yr+27.9%7.0% conv. - **frankincense and myrrh body wash**5K/yr-14.1%6.1% conv. - **frankincense body wash**4K/yr-10.1%4.5% conv. - **nubian body wash**2K/yr+4.4%11.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/frankincense-and-myrrh-body-wash/search-terms)
## **Top frankincense and myrrh body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$48K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.42**4.5★126 rev](https://www.amazon.com/dp/B0FL4GBVNM) [2**Zum Body Soap - Sea Salt - 16 fl oz (2 Pack)**Zum**$19.38**4.0★31 rev](https://www.amazon.com/dp/B0FL4YY6H1) [3**Nubian Heritage Body Wash Raw Shea Butter for Dry Skin Paraben Free Body Wash 13 oz**Nubian Heritage**$11.58**4.4★2,552 rev](https://www.amazon.com/dp/B000UXPBJM) [4**Zum Body Soap - Lavender Mint - 16 fl oz (2 Pack)**Zum**$19.85**4.0★28 rev](https://www.amazon.com/dp/B0FL4G8X4H) [5**Nubian Heritage Body Wash Goats Milk and Chai Soothing & Hydrating Body Cleanser Made with Fair Trade Shea Butter 13 oz**Nubian Heritage**$10.48**4.4★2,552 rev](https://www.amazon.com/dp/B001ES6XM6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.42**126 rev11mo ago](https://www.amazon.com/dp/B0FL4GBVNM) [**Zum Body Soap - Sea Salt - 16 fl oz (2 Pack)**Zum**$19.38**31 rev11mo ago](https://www.amazon.com/dp/B0FL4YY6H1) [**Zum Body Soap - Lavender Mint - 16 fl oz (2 Pack)**Zum**$19.85**28 rev11mo ago](https://www.amazon.com/dp/B0FL4G8X4H) [**Zum Body Soap - Amber - 16 fl oz (2 Pack)**Zum**$19.79**28 rev11mo ago](https://www.amazon.com/dp/B0FL4KHB8R) [**Zum Body Soap - Lemongrass - 16 fl oz (2 Pack)**Zum**$19.79**17 rev11mo ago](https://www.amazon.com/dp/B0FL5111N5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.42**4.5★**▲ 57%**](https://www.amazon.com/dp/B0FL4GBVNM) [**Zum Body Soap - Sea Salt - 16 fl oz (2 Pack)**Zum**$19.38**4.0★**▲ 20%**](https://www.amazon.com/dp/B0FL4YY6H1) [**Zum Body Soap - Lavender Mint - 16 fl oz (2 Pack)**Zum**$19.85**4.0★**▲ 15%**](https://www.amazon.com/dp/B0FL4G8X4H) [**Nubian Heritage Body Wash Patchouli & Buriti Toning & Uplifting Shower Essentials Body Soap with Aloe Vera & Rosehip Seed Oil 13 Oz**Nubian Heritage**$13.18**4.4★**— 4%**](https://www.amazon.com/dp/B01301YS26) [**Nubian Heritage Body Wash Honey and Black Seed 13 Fluid Ounce**Nubian Heritage**$15.17**4.7★**— 7%**](https://www.amazon.com/dp/B000ZECIDS)
**~~View all trending →~~**
## **What buyers say about frankincense and myrrh body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**47%
*“Great smell”*
**Quality-Overall**13%
*“Good quality soap”*
**Cleansing**7%
*“it makes me feel so clean”*
**Soft Feel**5%
*“gentle on the skin”*
**Lather**4%
*“Lathers up nice”*
**Value For Money**2%
*“it a good value for the money”*
**Suitability Combination Skin**2%
*“leaves my skin feeling great”*
**Ingredients-Overall**1%
*“Clean ingredients”*
**Suitability Dry Skin**1%
*“didnt dry my skin out”*
**Durability**1%
*“long lasting”*
### **What buyers complain about **
**Smell**28%
*“Smells weird”*
**Leak-Proof**24%
*“leaked all over the inside”*
**Moist/Dry**5%
*“It is a bit drying to the skin though”*
**Thickness**3%
*“Could be a little thicker”*
**Lather**3%
*“Didnt lather up well”*
**Texture/Consistency-Overall**3%
*“I was just disappointed with the texture”*
**Dilute/Watery**2%
*“And it is just really watery”*
**Durability**2%
*“The only draw back is it does not last very long”*
**Color**1%
*“This time when I got it the color was off”*
**Allergies**1%
*“Caution could have a reaction”*
### **Top return reasons **
**Leak-Proof**45%
**Smell**39%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Defective Material/Parts**1%
**Moist/Dry**1%
**Functionality-Overall**1%
**Ease Of Cleaning**1%
**Dilute/Watery**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is frankincense and myrrh body wash profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 13 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the frankincense and myrrh body wash niche?**
- 4 brands and 599 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in frankincense and myrrh body wash?**
- Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.4%.
- **What does it cost to enter the frankincense and myrrh body wash niche?**
- Listings span $10.48–$19.85; the average listing price is $15.89 (sweet spot $15–$100). The average incumbent carries 2,865 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)