---
title: "Products — framesi color lover shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/framesi-color-lover-shampoo/products"
last_updated: "2026-08-11T09:42:06.461Z"
locale: en
meta:
  description: "Niche score 52/100 · $395K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $395K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — framesi color lover shampoo - Flapen"
---

# **framesi color lover shampoo**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 55Growth 24Conversion 95Competition 34Returns 96Price range 95Avg price 95Brand share 0Review moat 69Quality gap 27

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****12.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$32.67**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$24.59–$49.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****737.35**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$395K**

$395K/yr · 101K searches

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products