---
title: "Framesi Color Lover Shampoo — $395K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/framesi-color-lover-shampoo"
last_updated: "2026-08-11T04:22:04.083Z"
locale: en
meta:
description: "Niche score 52/100 · $395K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $395K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Framesi Color Lover Shampoo — $395K/yr Amazon US Niche (2026) - Flapen"
---
# **framesi color lover shampoo**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 55Growth 24Conversion 95Competition 34Returns 96Price range 95Avg price 95Brand share 0Review moat 69Quality gap 27
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****12.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$32.67**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.59–$49.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****737.35**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$395K**
$395K/yr · 101K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, framesi color lover shampoo is a $395K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **framesi color lover shampoo market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$261K–$327K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#1,425**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- F FRAMESI100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/framesi-color-lover-shampoo/trend)
## **Top framesi color lover shampoo search terms**
- **framesi color lover shampoo**27K/yr-4.5%16.1% conv. - **framesi hair products**20K/yr+29.3%2.8% conv. - **framesi**19K/yr+4.4%3.1% conv. - **color lover shampoo**7K/yr-20.7%14.1% conv. - **framesi color lover**7K/yr-15.1%7.2% conv. - **framesi shampoo**6K/yr+10.0%7.3% conv. - **color lovers shampoo and conditioner**6K/yr-6.0%16.3% conv. - **framesi color lover shampoo and conditioner**6K/yr-53.9%13.1% conv. - **color lover**3K/yr-19.4%12.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/framesi-color-lover-shampoo/search-terms)
## **Top framesi color lover shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39K20%$79K30%$118K40%$158K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Framesi Color Lover Moisture Rich Shampoo - Hydrating Shampoo for Color Treated Hair - Sulfate Free Shampoo for Dry Hair - Moisturizing Shampoo with Quinoa Aloe Vera Shea Butter (16.9 Fl Oz)**F FRAMESI**$25.13**4.7★1,544 rev](https://www.amazon.com/dp/B00GOABER8) [2**Framesi Color Lover Volume Boost Shampoo - Volumizing Shampoo for Color Treated Hair - Sulfate Free - Lightweight Thickening Shampoo for Lift + Strength with Quinoa + Aloe Vera (16.9 Fl Oz)**F FRAMESI**$24.59**4.7★1,065 rev](https://www.amazon.com/dp/B00GOCUEKE) [3**Framesi Color Lover Dynamic Blonde Violet Purple Shampoo - Deep Violet Neutralizing Shampoo for Blonde Highlighted Gray + White Hair - Sulfate-Free Moisturizing & Strengthening Shampoo (16.9 Fl Oz)**F FRAMESI**$26.00**4.6★2,841 rev](https://www.amazon.com/dp/B07765PYGS) [4**Framesi Color Lover Moisture Rich Shampoo - Hydrating Shampoo for Color Treated Hair - Sulfate Free Shampoo for Dry Hair - Moisturizing Shampoo with Quinoa Aloe Vera Shea Butter (33.8 Fl Oz)**F FRAMESI**$41.57**4.7★1,544 rev](https://www.amazon.com/dp/B00GOABEO6) [5**Framesi Color Lover Moisture Rich Conditioner - Hydrating Conditioner for Color Treated Hair - Sulfate Free Conditioner for Dry Hair - Moisturizing Conditioner with Quinoa + Coconut Oil (16.9 fl oz)**F FRAMESI**$26.24**4.7★1,215 rev](https://www.amazon.com/dp/B00GOA057S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Framesi Morphosis Ultimate Care Shampoo and Conditioner Set 8.4 fl oz Moisturizing & Hydrating Shampoo and Conditioner Duo**F FRAMESI**$43.62**17 rev2y ago](https://www.amazon.com/dp/B0D7FF5V9M) [**FRAMESI Morphosis Restructure Hair Beauty Elixir 5.1 fl oz 5-Minute Weightless Mask Repairing Conditioner Natural Ingredients Color Safe**F FRAMESI**$36.80**106 rev2y ago](https://www.amazon.com/dp/B0CF4KPY4Y) [**Framesi Color Lover Diamond Strong Shampoo - Repairing Strengthening Shampoo for Color Treated Hair - Restore and Repair - Sulfate Free Shampoo - Vegan Formula with Hyaluronic Acid (16.9 Fl Oz)**F FRAMESI**$28.45**51 rev3y ago](https://www.amazon.com/dp/B0BBW9GWYC) [**Framesi Color Lover Dynamic Blonde Shampoo Purple Conditioner Duo - Blonde Toner for Brassy Hair - Hydrating Conditioner + Violet Shampoo - Blonde Highlighted Gray + White Hair (2 Count)**F FRAMESI**$49.70**137 rev4y ago](https://www.amazon.com/dp/B09W3CXWW6) [**FRAMESI Color Lover Progressively Smooth Leave In Smoothing Spray 6 fl oz Leave In Conditioner for Color Treated Hair**F FRAMESI**$38.64**225 rev7y ago](https://www.amazon.com/dp/B07JJXTGNH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FRAMESI Morphosis Restructure Hair Beauty Elixir 5.1 fl oz 5-Minute Weightless Mask Repairing Conditioner Natural Ingredients Color Safe**F FRAMESI**$36.80**4.5★**▲ 160%**](https://www.amazon.com/dp/B0CF4KPY4Y) [**Framesi Morphosis Ultimate Care Shampoo and Conditioner Set 8.4 fl oz Moisturizing & Hydrating Shampoo and Conditioner Duo**F FRAMESI**$43.62**3.9★**▲ 101%**](https://www.amazon.com/dp/B0D7FF5V9M) [**Framesi Color Lover Smooth Shine Shampoo - Smoothing Shampoo for Color Treated Hair - Sulfate Free Shampoo for Frizzy Hair - Supports Shine + Humidity Defense - Quinoa + Meadowfoam (16.9 Fl Oz)**F FRAMESI**$26.21**4.6★**▲ 22%**](https://www.amazon.com/dp/B00GOC7ABU) [**Framesi Color Lover Moisture Rich Shampoo - Hydrating Shampoo for Color Treated Hair - Sulfate Free Shampoo for Dry Hair - Moisturizing Shampoo with Quinoa Aloe Vera Shea Butter (16.9 Fl Oz)**F FRAMESI**$25.13**4.7★**— 9%**](https://www.amazon.com/dp/B00GOABER8) [**Framesi Color Lover Moisture Rich Conditioner - Hydrating Conditioner for Color Treated Hair - Sulfate Free Conditioner for Dry Hair - Moisturizing Conditioner with Quinoa + Coconut Oil (16.9 fl oz)**F FRAMESI**$26.24**4.7★**— 8%**](https://www.amazon.com/dp/B00GOA057S)
**~~View all trending →~~**
## **What buyers say about framesi color lover shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“High quality product”*
**Value For Money**12%
*“Totally Worth It”*
**Smell**9%
*“Smells good”*
**Moist/Dry**8%
*“It makes it soft and not dry”*
**Color**8%
*“Color”*
**Brightness/Shine/Glow**6%
*“This is a great shampoo conditions, body, shine”*
**Soft Feel**6%
*“Left my hair soft easy to comb”*
**Hair Styling**5%
*“My hair felt and looked good”*
**Suitability Straight Hair**3%
*“Fabulous leave in for fine hair”*
**Ease Of Use**3%
*“great shampoo and deasilu accessible with amazon”*
### **What buyers complain about **
**Smell**15%
*“Delivery stinks”*
**Functionality-Overall**13%
*“Doesnt work”*
**Color**13%
*“Most color protecting shampoos actually strip the color out of my hair within a week”*
**Value For Money**13%
*“This is not an inexpensive product”*
**Hair Related**8%
*“Made my hair to hard”*
**Suitability Short Hair**8%
*“It just didnt do well on my hair”*
**Moist/Dry**6%
*“Id say it is slightly drying”*
**Quality-Overall**4%
*“Junk”*
**Breathability**3%
*“Not holding my breath”*
**Lather**2%
*“When shampooing it doesn't even feel rich or lather like my other bottle”*
### **Top return reasons **
**Smell**25%
**Moist/Dry**8%
**Suitability Short Hair**7%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**7%
**Functionality-Overall**5%
**Product Condition**5%
**Damage/Burn Hair**5%
**Color**4%
**Value For Money**4%
## **Common questions**
- **Is framesi color lover shampoo profitable to sell on Amazon United States?**
- The niche generates $395K/yr across 20 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the framesi color lover shampoo niche?**
- 1 brands and 6 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in framesi color lover shampoo?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Color. The return rate is 0.7%.
- **When does demand for framesi color lover shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the framesi color lover shampoo niche?**
- Listings span $24.59–$49.70; the average listing price is $32.67 (sweet spot $15–$100). The average incumbent carries 737 reviews — the moat a new listing must climb.
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