---
title: "Fragrance Free Sunscreen — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fragrance-free-sunscreen"
last_updated: "2026-08-11T06:40:36.286Z"
locale: en
meta:
description: "Niche score 61/100 · $34K/yr market · 41K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $34K/yr market · 41K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fragrance Free Sunscreen — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **fragrance free sunscreen**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 95Conversion 67Competition 79Returns 97Price range 75Avg price 66Brand share 48Review moat 22Quality gap 37
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+127.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****$6.34–$41.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.90**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,834.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$34K**
$34K/yr · 41K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, fragrance free sunscreen is a $34K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fragrance free sunscreen market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$35K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**769**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**19%**
- Neutrogena31% - BLUE LIZARD22% - Coppertone8% - Eucerin8% - Banana Boat7% - CeraVe5%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +127.4% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fragrance-free-sunscreen/trend)
## **Top fragrance free sunscreen search terms**
- **hypoallergenic sunscreen**24K/yr+152.4%4.5% conv. - **suncare**7K/yr+124.4%0.7% conv. - **neutrogena sensitive skin sunscreen**7K/yr+69.9%5.5% conv. - **neutrogena sunscreen sensitive skin**3K/yr+109.7%7.6% conv. - **neutrogena sensitive skin face sunscreen**357/yr-22.4%13.3% conv. - **neutrogena sensitive skin sunscreen 60**161/yr+223.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fragrance-free-sunscreen/search-terms)
## **Top fragrance free sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube**BLUE LIZARD**$9.64**4.6★15,700 rev](https://www.amazon.com/dp/B0862Q6BV9) [2**Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz**BLUE LIZARD**$14.52**4.6★15,700 rev](https://www.amazon.com/dp/B084ZP848Y) [3**Eucerin Sun Sensitive Mineral Sunscreen Lotion SPF 50 with Zinc Oxide Protection Hypoallergenic Sunscreen for Sensitive Skin Oxybenzone and Octinoxate Free 4 Fl Oz Tube**Eucerin**$16.78**4.4★1,612 rev](https://www.amazon.com/dp/B09MJK2335) [4**Neutrogena Ultra Sheer Liquid Mineral Sunscreen For Face Lightweight Broad Spectrum SPF 70 Facial Sunscreen for Sensitive Skin Leaves a Silky Non-Greasy Finish Oxybenzone-Free Sun Care 1.4 fl. oz**Neutrogena**$12.54**4.4★4,295 rev](https://www.amazon.com/dp/B0DG2QN9XF) [5**Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz**Neutrogena**$7.40**4.5★39,418 rev](https://www.amazon.com/dp/B005IHT94S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Banana Boat Sheer Sensitive Body Sunscreen Lotion SPF 50 6oz**Banana Boat**$8.21**509 rev8mo ago](https://www.amazon.com/dp/B0FR5GLN1G) [**Banana Boat Sheer Sensitive Face Sunscreen Lotion SPF 50 3oz**Banana Boat**$8.31**509 rev8mo ago](https://www.amazon.com/dp/B0FR57796S) [**Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz**Neutrogena**$11.31**1,093 rev8mo ago](https://www.amazon.com/dp/B0FPNZXRGZ) [**Neutrogena Clear Body SPF 50 Sunscreen Spray Broad Spectrum UVA/UVB Sun Protection Water-Resistant Non-Comedogenic Lightweight Body Sunscreen with Vitamin E & Niacinamide for Skin Care 5 oz**Neutrogena**$11.13**903 rev1y ago](https://www.amazon.com/dp/B0DPXQWVYT) [**Neutrogena Ultra Sheer Liquid Mineral Sunscreen For Face Lightweight Broad Spectrum SPF 70 Facial Sunscreen for Sensitive Skin Leaves a Silky Non-Greasy Finish Oxybenzone-Free Sun Care 1.4 fl. oz**Neutrogena**$12.54**4,295 rev1y ago](https://www.amazon.com/dp/B0DG2QN9XF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Lizard Sensitive Mineral SPF 50 Spray Dermatologist-Recommended Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 oz**BLUE LIZARD**$15.82**3.9★**▲ 106%**](https://www.amazon.com/dp/B08Y8KLYMB) [**Banana Boat Sheer Sensitive Body Sunscreen Lotion SPF 50 6oz**Banana Boat**$8.21**4.7★**▲ 93%**](https://www.amazon.com/dp/B0FR5GLN1G) [**Banana Boat Sheer Sensitive Face Sunscreen Lotion SPF 50 3oz**Banana Boat**$8.31**4.7★**▲ 92%**](https://www.amazon.com/dp/B0FR57796S) [**Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz**Aveeno Baby**$12.35**4.5★**▲ 54%**](https://www.amazon.com/dp/B07RN6TSKF) [**Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube**BLUE LIZARD**$9.64**4.6★**▲ 50%**](https://www.amazon.com/dp/B0862Q6BV9)
**~~View all trending →~~**
## **Common questions**
- **Is fragrance free sunscreen profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 47 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +127.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the fragrance free sunscreen niche?**
- 19 brands and 769 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 76% of demand.
- **When does demand for fragrance free sunscreen peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the fragrance free sunscreen niche?**
- Listings span $6.34–$41.22; the average listing price is $13.90 (sweet spot $15–$100). The average incumbent carries 8,834 reviews — the moat a new listing must climb.
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