---
title: "Fragrance Free Shaving Cream — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fragrance-free-shaving-cream"
last_updated: "2026-08-11T09:43:33.425Z"
locale: en
meta:
description: "Niche score 41/100 · $1.0M/yr market · 537K searches/yr · $8.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $1.0M/yr market · 537K searches/yr · $8.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fragrance Free Shaving Cream — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **fragrance free shaving cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 78Growth 30Conversion 100Competition 2Returns 99Price range 0Avg price 22Brand share 0Review moat 24Quality gap 24
**Conversion**
**Incredible****23.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.0M**
$1.0M/yr · 537K searches
**Growth**
**Okay****+3.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,524.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.06**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.29–$9.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, fragrance free shaving cream is a $1.0M/yr Amazon United States market (537K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fragrance free shaving cream market data**
- **Units sold / yr**
- **125K–150K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$1.0M–$1.2M**
- units × avg price
- **Conversion rate**
- **23.2%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Aveeno69% - Billie27% - eos4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fragrance-free-shaving-cream/trend)
## **Top fragrance free shaving cream search terms**
- **aveeno shaving cream**182K/yr-8.8%17.2% conv. - **billie shaving cream**89K/yr+36.5%20.5% conv. - **aveeno shave gel**61K/yr-2.4%16.1% conv. - **aveeno therapeutic shave gel**44K/yr+6.9%15.7% conv. - **aveeno shaving cream sensitive skin**26K/yr+2.7%14.3% conv. - **fragrance free shaving cream**17K/yr+17.8%5.2% conv. - **shaving cream aveeno**16K/yr-14.2%14.9% conv. - **billie shave cream**13K/yr+34.9%11.7% conv. - **aveeno shave cream**15K/yr-5.7%14.8% conv. - **eos sensitive shave cream**11K/yr+22.9%14.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fragrance-free-shaving-cream/search-terms)
## **Top fragrance free shaving cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$151K30%$301K45%$452K60%$602K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Therapeutic Shave Gel for Women & Men Sensitive Skin Shaving Cream with Prebiotic Oat & Vitamin E Helps Prevent Razor Bumps & Skin Irritation Soothes Dry Skin Fragrance-Free 7 Oz**Aveeno**$4.29**4.7★26,424 rev](https://www.amazon.com/dp/B0000536EY) [2**Aveeno Positively Smooth Moisturizing Shave Gel with Soy Aloe & Vitamin E helps Prevent Nicks Cuts & Razor Bumps Creamy Shave Gel for a Close Smooth Shave Lightly Fragranced Twin Pack 2 x 7 oz**Aveeno**$8.50**4.8★3,114 rev](https://www.amazon.com/dp/B07X55G3SM) [3**Billie Whipped Shave Cream - Ultra Gentle Protection - Fragrance-Free & Dermatologist-Approved - Designed for Sensitive Skin - 6.5 fl oz**Billie**$9.71**4.5★786 rev](https://www.amazon.com/dp/B0CMF8CYYG) [4**Billie Whipped Shave Cream - Lavender & Bergamot Scent - 6.5 fl oz**Billie**$7.88**4.6★1,927 rev](https://www.amazon.com/dp/B0BQNS7Y2F) [5**eos Shea Better Sensitive Skin Womens Shave Cream- Fragrance-Free 2-pack of 7 oz containers**eos**$9.83**4.6★754 rev](https://www.amazon.com/dp/B0CRLDK6Y3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Billie Whipped Shave Cream Ingrown-Prevention Formula Witch Hazel 6.5Fl Oz**Billie**$8.14**140 rev7mo ago](https://www.amazon.com/dp/B0G26R2M3H) [**eos Shea Better Sensitive Skin Womens Shave Cream- Fragrance-Free 2-pack of 7 oz containers**eos**$9.83**754 rev2y ago](https://www.amazon.com/dp/B0CRLDK6Y3) [**Billie Whipped Shave Cream - Ultra Gentle Protection - Fragrance-Free & Dermatologist-Approved - Designed for Sensitive Skin - 6.5 fl oz**Billie**$9.71**786 rev2y ago](https://www.amazon.com/dp/B0CMF8CYYG) [**Billie Whipped Shave Cream - Lavender & Bergamot Scent - 6.5 fl oz**Billie**$7.88**1,927 rev3y ago](https://www.amazon.com/dp/B0BQNS7Y2F) [**Aveeno Positively Smooth Moisturizing Shave Gel with Soy Aloe & Vitamin E helps Prevent Nicks Cuts & Razor Bumps Creamy Shave Gel for a Close Smooth Shave Lightly Fragranced Twin Pack 2 x 7 oz**Aveeno**$8.50**3,114 rev5y ago](https://www.amazon.com/dp/B07X55G3SM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aveeno Positively Smooth Moisturizing Shave Gel with Soy Aloe & Vitamin E helps Prevent Nicks Cuts & Razor Bumps Creamy Shave Gel for a Close Smooth Shave Lightly Fragranced Twin Pack 2 x 7 oz**Aveeno**$8.50**4.8★**▲ 85%**](https://www.amazon.com/dp/B07X55G3SM) [**Billie Whipped Shave Cream Ingrown-Prevention Formula Witch Hazel 6.5Fl Oz**Billie**$8.14**4.5★**▲ 19%**](https://www.amazon.com/dp/B0G26R2M3H) [**Billie Whipped Shave Cream - Lavender & Bergamot Scent - 6.5 fl oz**Billie**$7.88**4.6★**— 0%**](https://www.amazon.com/dp/B0BQNS7Y2F) [**Billie Whipped Shave Cream - Ultra Gentle Protection - Fragrance-Free & Dermatologist-Approved - Designed for Sensitive Skin - 6.5 fl oz**Billie**$9.71**4.5★**— 0%**](https://www.amazon.com/dp/B0CMF8CYYG) [**Aveeno Therapeutic Shave Gel for Women & Men Sensitive Skin Shaving Cream with Prebiotic Oat & Vitamin E Helps Prevent Razor Bumps & Skin Irritation Soothes Dry Skin Fragrance-Free 7 Oz**Aveeno**$4.29**4.7★**▼ 15%**](https://www.amazon.com/dp/B0000536EY)
**~~View all trending →~~**
## **What buyers say about fragrance free shaving cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**20%
*“Leaves skin soft”*
**Smell**14%
*“Smells great”*
**Quality-Overall**11%
*“the shave cream itself is good quality”*
**Suitability Combination Skin**7%
*“Great for sensitive skin”*
**Moist/Dry**6%
*“Very moisturizing and sensitive skin friendly”*
**Allergies**6%
*“No irritation at all”*
**Lather**4%
*“Smooth lots of lather”*
**Ease Of Use**3%
*“Easy to control amount”*
**Value For Money**3%
*“its an affordable”*
**Suitability Dry Skin**2%
*“It's very gentle on my skin allowing me to shave without wetting my skin first”*
### **What buyers complain about **
**Smell**12%
*“The scent is slightly strong”*
**Thickness**7%
*“It's a thin cream”*
**Allergies**7%
*“constantly feeling the need to dig into my skin itchy”*
**Value For Money**6%
*“the $8 price tag, to me, is a bit steep especially when you won't get many uses out of one bottle”*
**Leak-Proof**5%
*“leaking when I received it”*
**Quality-Overall**5%
*“Bad quality it blocks the razor takes an enormous time”*
**Sensitivity-Overall**4%
*“I have extremely sensitive skin”*
**Ease Of Use**2%
*“it can be a bit tricky to get every last bit out”*
**Advertised Vs Actual Product**2%
*“its just not the same”*
**Suitability Dry Skin**2%
*“it doesnt stay on the minute you saturate your skin with it then do a few shaves”*
### **Top return reasons **
**Leak-Proof**24%
**Size-Overall**18%
**Product Condition**10%
**Advertised Vs Actual Product**8%
**Smell**7%
**Texture/Consistency-Overall**4%
**Functionality-Overall**3%
**Lather**3%
**Damage/Burn Hair**3%
**Value For Money**3%
## **Common questions**
- **Is fragrance free shaving cream profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the fragrance free shaving cream niche?**
- 3 brands and 34 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fragrance free shaving cream?**
- Top complaints mined from reviews: Smell, Thickness, Allergies. The return rate is 0.1%.
- **When does demand for fragrance free shaving cream peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the fragrance free shaving cream niche?**
- Listings span $4.29–$9.83; the average listing price is $8.06 (sweet spot $15–$100). The average incumbent carries 5,524 reviews — the moat a new listing must climb.
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