---
title: "Fractionated Coconut Oil — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fractionated-coconut-oil"
last_updated: "2026-08-11T03:12:40.606Z"
locale: en
meta:
description: "Niche score 60/100 · $1.3M/yr market · 718K searches/yr · $13.33 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $1.3M/yr market · 718K searches/yr · $13.33 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Fractionated Coconut Oil — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **fractionated coconut oil**
**Launch it**
A $1.3M/yr market growing +44.4% this quarter with returns at 0.7% — clears our launch bar.
Market size 83Growth 65Conversion 96Competition 31Returns 96Price range 64Avg price 61Brand share 33Review moat 19Quality gap 32
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.3M**
$1.3M/yr · 718K searches
**Growth**
**Good****+44.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$6.28–$30.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****15,380.14**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, fractionated coconut oil is a $1.3M/yr Amazon United States market (718K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun. Verdict: Launch it — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fractionated coconut oil market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**9%**
- Handcraft Blends42% - Majestic Pure16% - PURA D'OR13% - Viva Naturals8% - Naturevibe Botanicals6% - Brooklyn Botany5% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.4% search growth over the last 90 days.
25K15KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fractionated-coconut-oil/trend)
## **Top fractionated coconut oil search terms**
- **fractionated coconut oil**417K/yr+39.9%11.5% conv. - **fractionated coconut oil organic**112K/yr+48.8%11.6% conv. - **fractionated coconut oil for skin**32K/yr+66.8%10.7% conv. - **aceite de coco fraccionado**20K/yr+318.1%3.9% conv. - **organic fractionated coconut oil**29K/yr+13.9%9.3% conv. - **coconut oil fractionated**19K/yr+2.1%11.7% conv. - **fractionated coconut oil for essential oils**13K/yr+42.1%13.9% conv. - **liquid coconut oil for skin**16K/yr-8.1%10.2% conv. - **fractured coconut oil**8K/yr+58.3%10.9% conv. - **aceite de coco fraccionado organico**7K/yr+125.8%2.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fractionated-coconut-oil/search-terms)
## **Top fractionated coconut oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$134K20%$267K30%$401K40%$534K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin Hair and Body - Massage - Hair Tonic**Handcraft Blends**$9.87**4.6★38,581 rev](https://www.amazon.com/dp/B07346X1R5) [2**Majestic Pure Fractionated Coconut Oil Lightweight Liquid Carrier Oil for Essential Oils Massage Skin Hair & DIY Personal Care Applications -16 Fl Oz**Majestic Pure**$10.52**4.6★36,550 rev](https://www.amazon.com/dp/B00PMR3QF2) [3**PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16 Oz) 100% Pure & Natural USDA Certified**PURA D'OR**$14.74**4.5★11,926 rev](https://www.amazon.com/dp/B07RBR9THT) [4**Viva Naturals Organic Fractionated Coconut Oil 16 fl oz Skin & Hair Moisturizer Massage Oil Carrier Oil for Essential Oils**Viva Naturals**$16.39**4.7★36,738 rev](https://www.amazon.com/dp/B0792JFQN8) [5**Handcraft Blends Fractionated Coconut Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage**Handcraft Blends**$7.37**4.6★38,581 rev](https://www.amazon.com/dp/B09M4DQ96K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16.9 Oz GLASS BOTTLE) 100% Pure & Natural**PURA D'OR**$17.06**205 rev1y ago](https://www.amazon.com/dp/B0FGB3LNJN) [**Brooklyn Botany Fractionated Coconut Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free**Brooklyn Botany**$9.73**9,688 rev1y ago](https://www.amazon.com/dp/B0F679QK82) [**Majestic Pure Fractionated Coconut Oil - Relaxing Massage Oil Liquid Carrier Oil for Diluting Essential Oils - Skin Lip Body & Hair Oil Moisturizer & Softener - 6.8 fl oz**Majestic Pure**$9.23**2,861 rev1y ago](https://www.amazon.com/dp/B0F1DFJ8X5) [**Handcraft Blends Organic Fractionated Coconut Oil | 100% Pure and Natural | Bath & Body Oil | Premium Grade Carrier Oil | Skin | Hair | Body | Massage | Hexane-Free | 16 Fl Oz**Handcraft Blends**$14.73**25,318 rev2y ago](https://www.amazon.com/dp/B0CPKDC5CB) [**Fractionated Coconut Oil- Lightweight NonGreasy Skin & Massage Oil for Soft Silky Feel 100% Natural A Very Long-Lasting Glide FastAbsorbing Personal Care Oil No Scent 16.9 Fl Oz (500ML)**Essentially KateS**$9.79**2,121 rev3y ago](https://www.amazon.com/dp/B0C947VCNP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Majestic Pure Fractionated Coconut Oil - Relaxing Massage Oil Liquid Carrier Oil for Diluting Essential Oils - Skin Lip Body & Hair Oil Moisturizer & Softener - 6.8 fl oz**Majestic Pure**$9.23**4.6★**▲ 139%**](https://www.amazon.com/dp/B0F1DFJ8X5) [**Brooklyn Botany Fractionated Coconut Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free**Brooklyn Botany**$9.73**4.6★**▲ 137%**](https://www.amazon.com/dp/B0F679QK82) [**PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16.9 Oz GLASS BOTTLE) 100% Pure & Natural**PURA D'OR**$17.06**4.4★**▲ 62%**](https://www.amazon.com/dp/B0FGB3LNJN) [**Handcraft Blends Fractionated Coconut Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage**Handcraft Blends**$7.37**4.6★**▲ 28%**](https://www.amazon.com/dp/B09M4DQ96K) [**Pure Body Naturals Organic Fractionated Coconut Oil for Skin and Hair 4 fl oz - Liquid Carrier Oil for Diluting Essential Oils Hair Growth & Skin Moisturizer**Pure Body Naturals**$10.03**4.6★**▲ 27%**](https://www.amazon.com/dp/B01M2WIOR5)
**~~View all trending →~~**
## **What buyers say about fractionated coconut oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Amazing quality”*
**Moist/Dry**10%
*“Great moisturizer”*
**Smell**10%
*“It is fragrance-free”*
**Soft Feel**6%
*“Soft skin”*
**Value For Money**6%
*“GREAT for the price”*
**Advertised Vs Actual Product**5%
*“As described”*
**Absorbency**5%
*“Easily absorbed”*
**Suitability Combination Skin**4%
*“Good for Skin and Hair”*
**Suitability Dry Skin**4%
*“Great for dry skin”*
**Oily/Greasy**4%
*“absorbs well without feeling greasy”*
### **What buyers complain about **
**Smell**26%
*“Smells rancid”*
**Motor Power**13%
*“Pump was broken”*
**Leak-Proof**8%
*“Box was leaking”*
**Allergies**4%
*“Allergic Reaction”*
**Oily/Greasy**4%
*“It does kind of have an oily feel going on”*
**Quality-Overall**3%
*“Could be just quality control issue”*
**Size-Overall**3%
*“its just too tight”*
**Dilute/Watery**3%
*“Watered down”*
**Functionality-Overall**2%
*“Doesn't work”*
**Moist/Dry**2%
*“does not moisturize enough to my liking”*
### **Top return reasons **
**Leak-Proof**26%
**Smell**19%
**Motor Power**14%
**Oily/Greasy**8%
**Advertised Vs Actual Product**8%
**Size-Overall**5%
**Functionality-Overall**3%
**Dilute/Watery**2%
**Value For Money**2%
**Moist/Dry**2%
## **Common questions**
- **Is fractionated coconut oil profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 14 tracked products. 90-day search growth is +44.4%. Flapen's verdict: Launch it (60/100).
- **How competitive is the fractionated coconut oil niche?**
- 9 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in fractionated coconut oil?**
- Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.7%.
- **When does demand for fractionated coconut oil peak?**
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the fractionated coconut oil niche?**
- Listings span $6.28–$30.30; the average listing price is $13.33 (sweet spot $15–$100). The average incumbent carries 15,380 reviews — the moat a new listing must climb.
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