---
title: "Search terms — foundation pump - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/foundation-pump/search-terms"
last_updated: "2026-08-11T06:09:21.500Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — foundation pump - Flapen"
---

# **foundation pump**

**Worth a look**

Shows a sweet-spot price point ($45.45 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 80Growth 47Conversion 26Competition 69Returns 61Price range 79Avg price 95Brand share 0Review moat 47Quality gap 58

**Avg price**

**Incredible****$45.45**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 1.2M searches

**Price range**

**Great****$6.06–$50.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+17.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,803.46**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms