---
title: "Forever Wisconsin Perfume for Men — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/forever-wisconsin-perfume-for-men"
last_updated: "2026-08-06T03:43:21.830Z"
locale: en
meta:
description: "Niche score 45/100 · $161K/yr market · 67K searches/yr · $35.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $161K/yr market · 67K searches/yr · $35.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Forever Wisconsin Perfume for Men — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **forever wisconsin perfume for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 18Conversion 74Competition 8Returns 95Price range 95Avg price 95Brand share 0Review moat 20Quality gap 89
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.49**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.94–$65.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$161K**
$161K/yr · 67K searches
**Review moat**
**Bad****12,637.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, forever wisconsin perfume for men is a $161K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **forever wisconsin perfume for men market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$142K–$177K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#6,479**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- RawChemistry98% - Speedy Pros2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/forever-wisconsin-perfume-for-men/trend)
## **Top forever wisconsin perfume for men search terms**
- **raw cologne**10K/yr+25.8%7.7% conv. - **raw chemistry pheromone for men**19K/yr-14.9%8.0% conv. - **raw chemistry**11K/yr+2.9%7.4% conv. - **raw cologne for men**11K/yr-47.2%7.1% conv. - **raw pheromone cologne for men**4K/yr-7.4%8.3% conv. - **for him cologne**5K/yr-10.8%3.0% conv. - **forever wisconsin perfume for men**4K/yr-56.2%0.0% conv. - **forever wisconsin**2K/yr-51.1%0.0% conv. - **rawchemistry pheromone cologne**991/yr+100.7%7.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/forever-wisconsin-perfume-for-men/search-terms)
## **Top forever wisconsin perfume for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$65K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RawChemistry Raw Pheromone Infused Cologne for Men Mens Cologne Spray Infused with Pheromones Raw Fragrance for Men with Feromonas Perfume con Feromonas para Hombre**RawChemistry**$34.59**4.2★8,563 rev](https://www.amazon.com/dp/B08GG7VBJ8) [2**RawChemistry For Him Pheromone Infused Cologne - Bold Extra Strength Infused Formula 1 Fl. oz**RawChemistry**$34.81**4.0★32,868 rev](https://www.amazon.com/dp/B014G8IYRM) [3**RawChemistry Pheromone Infused Mens Cologne Gift Set - Colognes 1 Fl Oz (Pack of 3)**RawChemistry**$65.07**4.2★2,386 rev](https://www.amazon.com/dp/B0BGJCZDKW) [4**RawChemistry Midnight Pheromone Infused Cologne for Men Infused with Pheromones Midnight Cologne for Men Mens Fragrance with Feromonas Perfume con Feromonas para Hombre**RawChemistry**$33.28**4.1★3,008 rev](https://www.amazon.com/dp/B08GG94NLL) [5**RawChemistry for Him Set - A Pheromone Infused Cologne Gift Set - Bold Extra Strength Formula**RawChemistry**$47.97**4.0★32,868 rev](https://www.amazon.com/dp/B07VWKKBPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baseball Caps for Men & Women Embroidered Wisconsin Forever Wi WIS. Wisconsinite Badger USA Ladies and Gentlemen Hats Acrylic White Design Only**Speedy Pros**$14.94**0 rev6mo ago](https://www.amazon.com/dp/B0GGK4X8BB) [**RawChemistry Raw Pheromone Infused Cologne for Men Roll-On I Mens Cologne with Pheromones I Fragrances for Men**RawChemistry**$22.23**199 rev1y ago](https://www.amazon.com/dp/B0DBMY7N2L) [**RawChemistry Pheromone Infused Mens Cologne Gift Set - Colognes 1 Fl Oz (Pack of 3)**RawChemistry**$65.07**2,386 rev3y ago](https://www.amazon.com/dp/B0BGJCZDKW) [**RawChemistry Vigor - A Pheromone Infused Cologne for Men 1 oz.**RawChemistry**$34.09**974 rev3y ago](https://www.amazon.com/dp/B0B98WFZRQ) [**RawChemistry Raw Pheromone Infused Cologne for Men Mens Cologne Spray Infused with Pheromones Raw Fragrance for Men with Feromonas Perfume con Feromonas para Hombre**RawChemistry**$34.59**8,563 rev5y ago](https://www.amazon.com/dp/B08GG7VBJ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baseball Caps for Men & Women Embroidered Wisconsin Forever Wi WIS. Wisconsinite Badger USA Ladies and Gentlemen Hats Acrylic White Design Only**Speedy Pros**$14.94**0.0★**▲ 324%**](https://www.amazon.com/dp/B0GGK4X8BB) [**RawChemistry for Him Set - A Pheromone Infused Cologne Gift Set - Bold Extra Strength Formula**RawChemistry**$47.97**4.0★**▲ 80%**](https://www.amazon.com/dp/B07VWKKBPY) [**RawChemistry for Him - A Pheromone Infused Cologne - Bold Extra Strength Formula 15 ml.**RawChemistry**$32.43**4.0★**▲ 33%**](https://www.amazon.com/dp/B014LYHMOM) [**RawChemistry Vigor - A Pheromone Infused Cologne for Men 1 oz.**RawChemistry**$34.09**4.1★**▲ 29%**](https://www.amazon.com/dp/B0B98WFZRQ) [**RawChemistry Midnight Pheromone Infused Cologne for Men Infused with Pheromones Midnight Cologne for Men Mens Fragrance with Feromonas Perfume con Feromonas para Hombre**RawChemistry**$33.28**4.1★**▲ 20%**](https://www.amazon.com/dp/B08GG94NLL)
**~~View all trending →~~**
## **What buyers say about forever wisconsin perfume for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**75%
*“doesnt smell bad”*
**Quality-Overall**7%
*“Excellent cologne”*
**Value For Money**4%
*“Great buy for the money”*
**Durability**2%
*“Smooth and long lasting”*
**Efficiency**1%
*“very effective”*
**Advertised Vs Actual Product**1%
*“Works as advertised”*
**Soft Feel**1%
*“Soft”*
**Gifting Purpose**1%
*“Would make a great gift”*
**Allergies**0%
*“No irritation from it”*
**Size-Overall**0%
*“size is perfect”*
### **What buyers complain about **
**Smell**48%
*“Scent doesnt last long”*
**Durability**10%
*“Bottle sucks mine broke”*
**Value For Money**5%
*“Waste of money”*
**Oily/Greasy**3%
*“so it has an oily consistency”*
**Quality-Overall**2%
*“Its not as good as the others were described”*
**Strength**2%
*“weak as all hell”*
**Size-Overall**2%
*“Bottle was smaller than I expected”*
**Leak-Proof**1%
*“I read the reviews and it did say that the bottle leaks and it does”*
**Functionality-Overall**1%
*“Doesnt work”*
**Stain Resistance**1%
*“STAINS YOUR CLOTHES”*
### **Top return reasons **
**Smell**66%
**Advertised Vs Actual Product**9%
**Leak-Proof**5%
**Functionality-Overall**4%
**Size-Overall**3%
**Oily/Greasy**2%
**Quality-Overall**2%
**Durability**2%
**Defective Material/Parts**1%
**Value For Money**1%
## **Common questions**
- **Is forever wisconsin perfume for men profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the forever wisconsin perfume for men niche?**
- 2 brands and 5 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in forever wisconsin perfume for men?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.9%.
- **When does demand for forever wisconsin perfume for men peak?**
- Demand peaks in Sep–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the forever wisconsin perfume for men niche?**
- Listings span $14.94–$65.07; the average listing price is $35.49 (sweet spot $15–$100). The average incumbent carries 12,637 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)