---
title: "Search terms — foot antiperspirant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/foot-antiperspirant/search-terms"
last_updated: "2026-08-11T13:29:05.460Z"
locale: en
meta:
  description: "Niche score 59/100 · $499K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $499K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — foot antiperspirant - Flapen"
---

# **foot antiperspirant**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 25Conversion 94Competition 59Returns 99Price range 82Avg price 85Brand share 25Review moat 23Quality gap 65

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.07**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.78–$67.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$499K**

$499K/yr · 220K searches

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****7,285.21**

avg incumbent reviews — the moat a new listing must climb

## Search terms