---
title: "Folding Hair Brush — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/folding-hair-brush"
last_updated: "2026-08-11T09:42:08.639Z"
locale: en
meta:
description: "Niche score 52/100 · $159K/yr market · 300K searches/yr. Prices mostly outside the sweet spot ($3.81–$14.87) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $159K/yr market · 300K searches/yr. Prices mostly outside the sweet spot ($3.81–$14.87) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Folding Hair Brush — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **folding hair brush**
**Worth a look**
Shows low returns (1.0%), but prices mostly outside the sweet spot ($3.81–$14.87) keeps it on the watch list.
Market size 33Growth 33Conversion 76Competition 61Returns 95Price range 0Avg price 20Brand share 79Review moat 43Quality gap 50
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,228.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$159K**
$159K/yr · 300K searches
**Growth**
**Okay****+6.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.37**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.81–$14.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, folding hair brush is a $159K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folding hair brush market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$147K–$184K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#406**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 85%
**Open market**
**37%**
- Wet Brush18% - Ancable15% - RHOS9% - ALAZCO8% - Mozeat Lens8% - DIMROM7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/folding-hair-brush/trend)
## **Top folding hair brush search terms**
- **folding hair brush**42K/yr+5.5%5.4% conv. - **foldable hair brush**40K/yr+6.7%5.1% conv. - **folding brush**34K/yr+4.6%4.7% conv. - **foldable brush**32K/yr+8.0%5.1% conv. - **pocket brush**25K/yr-8.4%3.9% conv. - **travel brush men**12K/yr+10.4%8.3% conv. - **small hair brush for men**13K/yr-7.1%3.9% conv. - **foldable brush for purse**12K/yr+2.0%7.4% conv. - **folding brush for purse**10K/yr+19.4%7.4% conv. - **collapsible hair brush**10K/yr+7.5%9.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/folding-hair-brush/search-terms)
## **Top folding hair brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Travel Folding Hair Brush Collapsable Portable Pocket Boar Bristle Hair Brush for Thin Thick Hair Mini HairBrushfor Men Women Kids Thick Thin Curly Straight Wet Dry Hair Restore Shine Fold x1 Amber**Ancable**$8.45**4.7★1,586 rev](https://www.amazon.com/dp/B09PZRNNNG) [2**Wet Brush Pop Go Detangler Blue Teal - Foldable On-The-Go Design Travel Brush Ultrasoft IntelliFlex Bristles Detangling Hairbrush Built-In Mirror Handle Wet & Dry All Hair Types**Wet Brush**$7.49**4.5★1,954 rev](https://www.amazon.com/dp/B07CWSX8DR) [3**RHOS Folding Brush with Mirror for Women Girls - Mini Hair Brush for Purse Small Pocket Brush with Soft Nylon Bristles and Mirror for Travel (Beige)**RHOS**$6.36**4.0★360 rev](https://www.amazon.com/dp/B0CSFGH72B) [4**ALAZCO 2 Assorted Colors Folding Hair Brush With Mirror Compact Pocket Size Travel Car Gym Bag Purse Locker Swimming Camping Sleepover Gift and more**ALAZCO**$5.38**4.3★3,346 rev](https://www.amazon.com/dp/B0141GSV1I) [5**4 Pcs Folding Travel Hair Brush for Purse - 4.25 1.49 Small Travel Brush with Mirror and Flexible Nylon Bristles Set of Lightweight Purse Brushes for Women - Small Hairbrush for Purse in 4 Colors**DIMROM**$8.25**4.3★2,883 rev](https://www.amazon.com/dp/B0CQPB4Y2H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arthaxi Mini Hair Brush with Compact Mirror Travel Hair Brush Brown Vintage Style 1-Pack**Arthaxi**$7.00**1,020 rev3mo ago](https://www.amazon.com/dp/B0GT8FTKHV) [**Hair Brush Pop-up Comb with Mirror Pink 1 Pack Mini Brush Compact Folding Brush with Soft Bristles Mirrors Portable Hair Brush for Travel Pocket hairbrush Hampton Distribution**Hampton Distribution**$6.56**15 rev5mo ago](https://www.amazon.com/dp/B0GLSV532G) [**Travel Foldable Hair Brush Self-cleaning Portable Pocket Hair Brush for Thin Thick Hair Vented Speed Dry HairBrush for Men Women Kids Thick Thin Curly Straight Wet Dry Hair(Purple)**Rebex**$6.91**103 rev10mo ago](https://www.amazon.com/dp/B0FR4X8HTH) [**Wet Brush Pop Go Detangler Blue Teal - Foldable On-The-Go Design Travel Brush Ultrasoft IntelliFlex Bristles Detangling Hairbrush Built-In Mirror Handle Wet & Dry All Hair Types (Pack of 2)**Wet Brush**$11.95**1,954 rev1y ago](https://www.amazon.com/dp/B0DPJ9F8BL) [**2 Pcs Foldable Hair Brush with Mirror Portable Travel Hair Brush Pocket Size Anti-static Mini Hairbrush Small Compact Massage Comb Hair Styling Tools for Women Girls Home Travel Gym Purse (Black)**Psyqtsuary**$6.02**285 rev1y ago](https://www.amazon.com/dp/B0DBQ8JYYS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arthaxi Mini Hair Brush with Compact Mirror Travel Hair Brush Brown Vintage Style 1-Pack**Arthaxi**$7.00**4.7★**▲ 327%**](https://www.amazon.com/dp/B0GT8FTKHV) [**Hair Brush Pop-up Comb with Mirror Pink 1 Pack Mini Brush Compact Folding Brush with Soft Bristles Mirrors Portable Hair Brush for Travel Pocket hairbrush Hampton Distribution**Hampton Distribution**$6.56**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GLSV532G) [**Travel Foldable Hair Brush Self-cleaning Portable Pocket Hair Brush for Thin Thick Hair Vented Speed Dry HairBrush for Men Women Kids Thick Thin Curly Straight Wet Dry Hair(Purple)**Rebex**$6.91**4.6★**▲ 214%**](https://www.amazon.com/dp/B0FR4X8HTH) [**Uffy MiniPop Travel Hair Brush Mini Folding Boar Bristles for Women Men & Kids | Kid-Friendly Portable Purse Brush for Wet & Dry Hair Curly or Straight | Pocket-Size Detangler Ballet Pink**Uffy**$14.87**4.7★**▲ 101%**](https://www.amazon.com/dp/B0C3C13ZZK) [**ALAZCO 2 Assorted Colors Folding Hair Brush With Mirror Compact Pocket Size Travel Car Gym Bag Purse Locker Swimming Camping Sleepover Gift and more**ALAZCO**$5.38**4.3★**▲ 69%**](https://www.amazon.com/dp/B0141GSV1I)
**~~View all trending →~~**
## **What buyers say about folding hair brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**16%
*“Best brush”*
**Size-Overall**15%
*“Fits easily in my bag”*
**Quality-Overall**9%
*“Best quality”*
**Ease Of Use**8%
*“Nice little brush”*
**Compactness**5%
*“Nice little compact brush”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Durability**5%
*“has held up well”*
**Value For Money**4%
*“Great Value”*
**Suitability Straight Hair**3%
*“also firm so work well in my thick hair”*
**Hair Styling**3%
*“works nicely for my hair”*
### **What buyers complain about **
**Durability**13%
*“Broke immediately”*
**Quality-Overall**12%
*“Low quality”*
**Size-Overall**11%
*“Smaller than expected”*
**Color**5%
*“Not a big fan of the color pink”*
**Strength**5%
*“A bit flimsy”*
**Ease Of Use**3%
*“it's not easy”*
**Hard Feel**2%
*“Brush bristles are kind of hard”*
**Advertised Vs Actual Product**2%
*“Photo of product is misleading”*
**Brush Quality**2%
*“The bristles themselves are cheap”*
**Product Condition**2%
*“the brush look used”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**9%
**Color**9%
**Quality-Overall**8%
**Functionality-Overall**6%
**Brush Quality**4%
**Strength**4%
**Stiffness**3%
**Product Condition**3%
**Hard Feel**3%
## **Common questions**
- **Is folding hair brush profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the folding hair brush niche?**
- 24 brands and 53 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in folding hair brush?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.
- **When does demand for folding hair brush peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the folding hair brush niche?**
- Listings span $3.81–$14.87; the average listing price is $7.37 (sweet spot $15–$100). The average incumbent carries 2,229 reviews — the moat a new listing must climb.
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