---
title: "Trend — foil shaver - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/foil-shaver/trend"
last_updated: "2026-08-11T04:07:01.095Z"
locale: en
meta:
  description: "Niche score 58/100 · $12.4M/yr market · 3.0M searches/yr · $100.88 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $12.4M/yr market · 3.0M searches/yr · $100.88 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — foil shaver - Flapen"
---

# **foil shaver**

**Launch it**

A $12.4M/yr market growing +5.4% this quarter with returns at 3.2% — clears our launch bar.

Market size 100Growth 32Conversion 51Competition 69Returns 48Price range 24Avg price 75Brand share 45Review moat 24Quality gap 76

**Market size**

**Incredible****$12.4M**

$12.4M/yr · 3.0M searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$100.88**

avg listing price — sweet spot $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+5.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,650.5**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$17.18–$365.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend