---
title: "Foil Shaver — $12.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/foil-shaver"
last_updated: "2026-08-11T02:04:45.443Z"
locale: en
meta:
description: "Niche score 58/100 · $12.4M/yr market · 3.0M searches/yr · $100.88 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $12.4M/yr market · 3.0M searches/yr · $100.88 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Foil Shaver — $12.4M/yr Amazon US Niche (2026) - Flapen"
---
# **foil shaver**
**Launch it**
A $12.4M/yr market growing +5.4% this quarter with returns at 3.2% — clears our launch bar.
Market size 100Growth 32Conversion 51Competition 69Returns 48Price range 24Avg price 75Brand share 45Review moat 24Quality gap 76
**Market size**
**Incredible****$12.4M**
$12.4M/yr · 3.0M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$100.88**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,650.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$17.18–$365.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, foil shaver is a $12.4M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Launch it — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foil shaver market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$10.1M–$12.6M**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 78%
**Open market**
**17%**
- Braun43% - Mbzoey14% - MANSCAPED9% - BaBylissPRO6% - Supreme Trimmer6% - Andis5% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.
100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/foil-shaver/trend)
## **Top foil shaver search terms**
- **foil shaver**1.5M/yr+7.0%3.1% conv. - **braun**423K/yr+9.6%1.2% conv. - **braun shaver**294K/yr-13.5%3.0% conv. - **braun series 3**106K/yr+5.3%4.6% conv. - **braun shavers for men**113K/yr-2.3%3.7% conv. - **braun razor**61K/yr+19.0%4.0% conv. - **braun electric shaver**46K/yr+78.2%4.0% conv. - **braun electric razor**55K/yr+43.1%4.8% conv. - **stubble trimmer for men**38K/yr+29.1%3.5% conv. - **braun foil shaver**40K/yr+13.4%3.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/foil-shaver/search-terms)
## **Top foil shaver products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$497K8%$995K12%$1.5M16%$2.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mbzoey Electric Foil Shavers for Men: Mini Electric Razor for Face - IPX7 Waterproof Cordless Razor with LED Display & Fast Charge - Micro-Comb Technology & Precision BladesFathers Day Gifts**Mbzoey**$37.95**4.3★3,541 rev](https://www.amazon.com/dp/B0F62R84FS) [2**Braun Electric Series 3 Razor with Precision Trimmer Rechargeable Wet & Dry Foil Shaver for Men Blue/Black 4 Piece**Braun**$60.89**4.3★26,986 rev](https://www.amazon.com/dp/B0115I2DRI) [3**MANSCAPED The Handyman Compact Face Shaver Portable Mens Travel Facial Hair Groomer USB-C Rechargeable Razor Electric Foil Face Shaver Waterproof Cordless Dual-Action SkinSafe Foil Blades**MANSCAPED**$62.08**4.3★4,583 rev](https://www.amazon.com/dp/B0C9LKH31T) [4**Series 3 3010s Wet & Dry Electric Shaver for Men/Rechargeable Electric Razor Blue**Braun**$46.95**4.2★279 rev](https://www.amazon.com/dp/B0FYGVHX32) [5**Andis TS-1 17235 Pro Foil Lithium Titanium Foil Shaver Cord/Cordless Smooth Shaving Cordless Shaver with Charger Gray**Andis**$65.22**4.2★3,113 rev](https://www.amazon.com/dp/B0BJ185758)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tulzim Electric Foil Shaver for Men: Cordless Electric Razor for Face & Beard - 100-Min Runtime USB-C Fast Charge IPX7 for Travel Carbon Black**Tulzim**$35.39**252 rev4mo ago](https://www.amazon.com/dp/B0GG9WL1HD) [**Braun Series 5 Electric Shaver for Men Wet & Dry Foil Razor Precision Trimmer Attachment Body Groomer Attachment Charging Stand Travel Case Black 5155cs**Braun**$91.39**162 rev5mo ago](https://www.amazon.com/dp/B0FYRW5GTW) [**Braun Series 7 Electric Shaver for Men Wet & Dry Foil Razor 4-in-1 SmartCare Clean & Charge Center Precision Trimmer Attachment Replacement Shaver Head Travel Case Grey 7187ps**Braun**$171.15**109 rev5mo ago](https://www.amazon.com/dp/B0FYRVMDXR) [**Braun Series 5 Electric Shaver for Men Wet & Dry Foil Razor 4-in-1 Clean & Charge Center Precision Trimmer Attachment Replacement Shaver Head Black 5165ps**Braun**$124.13**105 rev5mo ago](https://www.amazon.com/dp/B0FYRXGTDJ) [**Braun Series 5 All-in-One Beard & Body Grooming Kit for Men Cordless Trimmer Hair Clippers & Shaver for Face Hair & Body with Smooth Shave Head AIO 5510**Braun**$53.60**342 rev5mo ago](https://www.amazon.com/dp/B0FYRVDT4G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tulzim Electric Foil Shaver for Men: Cordless Electric Razor for Face & Beard - 100-Min Runtime USB-C Fast Charge IPX7 for Travel Carbon Black**Tulzim**$35.39**4.4★**▲ 243%**](https://www.amazon.com/dp/B0GG9WL1HD) [**Braun Series 7 Electric Shaver for Men Wet & Dry Foil Razor 4-in-1 SmartCare Clean & Charge Center Precision Trimmer Attachment Replacement Shaver Head Travel Case Grey 7187ps**Braun**$171.15**4.2★**▲ 211%**](https://www.amazon.com/dp/B0FYRVMDXR) [**Andis TS-2 17255 Pro Foil Lithium Titanium Foil Shaver Cord/Cordless Smooth Shaving Cordless Shaver with Charger Black**Andis**$65.76**4.5★**▲ 187%**](https://www.amazon.com/dp/B0C171KTZN) [**Braun Series 5 All-in-One Beard & Body Grooming Kit for Men Cordless Trimmer Hair Clippers & Shaver for Face Hair & Body with Smooth Shave Head AIO 5510**Braun**$53.60**4.5★**▲ 160%**](https://www.amazon.com/dp/B0FYRVDT4G) [**Braun Series 5 Electric Shaver for Men Wet & Dry Foil Razor Precision Trimmer Attachment Body Groomer Attachment Charging Stand Travel Case Black 5155cs**Braun**$91.39**4.2★**▲ 149%**](https://www.amazon.com/dp/B0FYRW5GTW)
**~~View all trending →~~**
## **What buyers say about foil shaver**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“solid build quality”*
**Value For Money**13%
*“Money well spent”*
**Ease Of Use**11%
*“EASY TO USE”*
**Charging**7%
*“Charges fast”*
**Battery Life**7%
*“Battery lasts a long time”*
**Soft Feel**4%
*“Super smooth”*
**Advertised Vs Actual Product**4%
*“As described”*
**Efficiency**4%
*“Item works well”*
**Ease Of Cleaning**3%
*“Cleaning is easy”*
**Durability**2%
*“Very durable”*
### **What buyers complain about **
**Durability**13%
*“Breaks Quickly”*
**Charging**11%
*“Will not Charge”*
**Quality-Overall**10%
*“Bad quality”*
**Functionality-Overall**10%
*“Did Not Work”*
**Value For Money**8%
*“Expensive”*
**Allergies**4%
*“Irritates skin”*
**Battery Life**3%
*“bad battery life”*
**Size-Overall**2%
*“super tight”*
**Suitability Short Hair**2%
*“Pulls hair”*
**Instructions/User Manual/Troubleshooting**2%
*“I need better instructions”*
### **Top return reasons **
**Functionality-Overall**29%
**Advertised Vs Actual Product**10%
**Charging**9%
**Defective Material/Parts**7%
**Suitability Short Hair**6%
**Value For Money**5%
**Damage/Burn Hair**5%
**Product Condition**4%
**Size-Overall**4%
**Quality-Overall**4%
## **Common questions**
- **Is foil shaver profitable to sell on Amazon United States?**
- The niche generates $12.4M/yr across 40 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Launch it (58/100).
- **How competitive is the foil shaver niche?**
- 14 brands and 63 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in foil shaver?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 3.2%.
- **When does demand for foil shaver peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the foil shaver niche?**
- Listings span $17.18–$365.18; the average listing price is $100.88 (sweet spot $15–$100). The average incumbent carries 6,651 reviews — the moat a new listing must climb.
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