---
title: "Search terms — foaming hand soap refills - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/foaming-hand-soap-refills/search-terms"
last_updated: "2026-08-11T08:22:50.092Z"
locale: en
meta:
  description: "Niche score 58/100 · $5.0M/yr market · 2.5M searches/yr · $15.45 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $5.0M/yr market · 2.5M searches/yr · $15.45 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — foaming hand soap refills - Flapen"
---

# **foaming hand soap refills**

**Launch it**

A $5.0M/yr market growing +18.3% this quarter with returns at 0.3% — clears our launch bar.

Market size 97Growth 48Conversion 96Competition 38Returns 98Price range 61Avg price 76Brand share 4Review moat 19Quality gap 28

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$5.0M**

$5.0M/yr · 2.5M searches

**Conversion**

**Incredible****13.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.45**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.98–$29.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+18.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****15,022.23**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms