---
title: "Foaming Hand Soap Refills — $5.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/foaming-hand-soap-refills"
last_updated: "2026-08-11T04:21:24.617Z"
locale: en
meta:
description: "Niche score 58/100 · $5.0M/yr market · 2.5M searches/yr · $15.45 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $5.0M/yr market · 2.5M searches/yr · $15.45 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Foaming Hand Soap Refills — $5.0M/yr Amazon US Niche (2026) - Flapen"
---
# **foaming hand soap refills**
**Launch it**
A $5.0M/yr market growing +18.3% this quarter with returns at 0.3% — clears our launch bar.
Market size 97Growth 48Conversion 96Competition 38Returns 98Price range 61Avg price 76Brand share 4Review moat 19Quality gap 28
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$5.0M**
$5.0M/yr · 2.5M searches
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.45**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.98–$29.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+18.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****15,022.23**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, foaming hand soap refills is a $5.0M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 98% of demand. Verdict: Launch it — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foaming hand soap refills market data**
- **Units sold / yr**
- **300K–400K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$4.6M–$6.2M**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**595**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 98%
**Open market**
**0%**
- Dial36% - Method25% - 365 by Whole Foods Market18% - Clean Revolution11% - J.R. Watkins7% - Cleancult2%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +18.3% search growth over the last 90 days.
80K60KSpike '24Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/foaming-hand-soap-refills/trend)
## **Top foaming hand soap refills search terms**
- **foaming hand soap refill**968K/yr+26.9%9.1% conv. - **method foaming hand soap refills**267K/yr+2.5%16.3% conv. - **foam soap refill**225K/yr+9.6%10.7% conv. - **foaming soap refill**190K/yr+5.3%8.7% conv. - **dial foaming hand soap refill**160K/yr+20.8%18.6% conv. - **foam hand soap refill**136K/yr+18.7%8.8% conv. - **dial hand soap refill**55K/yr+23.2%7.8% conv. - **foaming hand soap refills**185K/yr-11.6%6.2% conv. - **method foaming hand soap refill**44K/yr+10.3%12.0% conv. - **hand soap foam refill**36K/yr+31.2%9.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/foaming-hand-soap-refills/search-terms)
## **Top foaming hand soap refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$249K10%$498K15%$747K20%$996K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dial Antibacterial Defense Foaming Hand Soap + Aloe Spring Water Scent 52 Fl Oz Hand Soap Refill Dermatologist-Tested Gentle on Skin**Dial**$8.51**4.6★21,618 rev](https://www.amazon.com/dp/B07ZDHQQW1) [2**365 by Whole Foods Market Foaming Hand Soap Refill Lavender 64 Fl Oz**365 by Whole Foods Market**$9.67**4.5★9,052 rev](https://www.amazon.com/dp/B074XXSSD5) [3**method Foaming Hand Wash Refill Sea Minerals- Refills Up to 3X for Bathroom & Kitchen Leaves Hands Soft Bergamot Lemon & Rosemary Notes 28 fl oz**Method**$7.34**4.7★34,513 rev](https://www.amazon.com/dp/B092RB7LQW) [4**Dial Antibacterial Foaming Hand Soap Refill Fresh Pear 52 fl oz**Dial**$10.14**4.6★21,618 rev](https://www.amazon.com/dp/B07Z7XTQKZ) [5**Clean Revolution Foaming Hand Soap Refill with Real Essential Oils Moisturizing Sulfate-Free Hand Soap Ready-to-Use Foam Soap Refill for Kitchen & Bathroom (Dreamy Citrus 128oz)**Clean Revolution**$19.41**4.3★14,916 rev](https://www.amazon.com/dp/B088FXNLTV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**J.R. Watkins Foaming Hand Soap Refill Moisturizing Foam Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Ocean Breeze 28 fl oz 2 Pack**J.R. Watkins**$14.64**2,609 rev1y ago](https://www.amazon.com/dp/B0FCG9H8B9) [**J.R. Watkins Foaming Hand Soap Refill Moisturizing Foam Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Aloe & Green Tea 28 fl oz 2 Pack**J.R. Watkins**$16.47**2,609 rev1y ago](https://www.amazon.com/dp/B0FCG58FGF) [**J.R. Watkins Gel Hand Soap Refill Moisturizing Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Lemon 34 Fl Oz 2 Pack**J.R. Watkins**$17.80**2,637 rev1y ago](https://www.amazon.com/dp/B0FCG41BH1) [**Method Foaming Hand Wash Refill Waterfall 28 oz (Pack of 4) (Packaging May Vary)**Method**$27.98**125 rev1y ago](https://www.amazon.com/dp/B0DFMT4F58) [**Dial Antibacterial Foaming Hand Wash Refill Spring Water 30 Ounce**Dial**$5.98**327 rev2y ago](https://www.amazon.com/dp/B0D49WBBNV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**J.R. Watkins Gel Hand Soap Refill Moisturizing Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Lemon 34 Fl Oz 2 Pack**J.R. Watkins**$17.80**4.5★**▲ 129%**](https://www.amazon.com/dp/B0FCG41BH1) [**365 by Whole Foods Market Foaming Hand Soap Refill Lavender 64 Fl Oz**365 by Whole Foods Market**$9.67**4.5★**▲ 69%**](https://www.amazon.com/dp/B074XXSSD5) [**J.R. Watkins Foaming Hand Soap Refill Moisturizing Foam Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Ocean Breeze 28 fl oz 2 Pack**J.R. Watkins**$14.64**4.6★**▲ 56%**](https://www.amazon.com/dp/B0FCG9H8B9) [**Clean Revolution Foaming Hand Soap Refill with Real Essential Oils Moisturizing Sulfate-Free Hand Soap Ready-to-Use Foam Soap Refill for Kitchen & Bathroom (Geranium Mint) 128 Fl Oz**Clean Revolution**$20.19**4.3★**▲ 33%**](https://www.amazon.com/dp/B0CV4JZ7ZY) [**Dial Antibacterial Foaming Hand Wash Refill Spring Water 30 Ounce**Dial**$5.98**4.6★**▲ 32%**](https://www.amazon.com/dp/B0D49WBBNV)
**~~View all trending →~~**
## **What buyers say about foaming hand soap refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“great fragrance”*
**Value For Money**11%
*“Great deal”*
**Quality-Overall**9%
*“No complaints”*
**Dispensing Mechanism**5%
*“This is perfect for my foaming dispensers”*
**Ease Of Cleaning**4%
*“Good cleanser”*
**Lather**3%
*“Good lather”*
**Efficiency**3%
*“Very effective product”*
**Cleansing**3%
*“Clean and Fresh”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Soft Feel**2%
*“Skin softness is great”*
### **What buyers complain about **
**Dilute/Watery**25%
*“Consistency of water”*
**Smell**20%
*“Overwhelming fragrance”*
**Value For Money**4%
*“Waste of money”*
**Thickness**4%
*“Thick in the bottle”*
**Leak-Proof**4%
*“Leaked over other items”*
**Lather**4%
*“Doesn't lather up”*
**Moist/Dry**3%
*“Drying”*
**Quality-Overall**3%
*“Bad quality”*
**Dispensing Mechanism**3%
*“Don't buy for these types of dispensers”*
**Ease Of Cleaning**2%
*“Does not get hands very clean”*
### **Top return reasons **
**Leak-Proof**23%
**Smell**21%
**Advertised Vs Actual Product**15%
**Dispensing Mechanism**10%
**Dilute/Watery**9%
**Value For Money**3%
**Size-Overall**3%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Motor Power**1%
## **Common questions**
- **Is foaming hand soap refills profitable to sell on Amazon United States?**
- The niche generates $5.0M/yr across 22 tracked products. 90-day search growth is +18.3%. Flapen's verdict: Launch it (58/100).
- **How competitive is the foaming hand soap refills niche?**
- 6 brands and 595 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in foaming hand soap refills?**
- Top complaints mined from reviews: Dilute/Watery, Smell, Value For Money. The return rate is 0.3%.
- **When does demand for foaming hand soap refills peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the foaming hand soap refills niche?**
- Listings span $5.98–$29.04; the average listing price is $15.45 (sweet spot $15–$100). The average incumbent carries 15,022 reviews — the moat a new listing must climb.
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