---
title: "Fiera — $154K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fiera"
last_updated: "2026-08-11T03:57:43.391Z"
locale: en
meta:
description: "Niche score 46/100 · $154K/yr market · 155K searches/yr · $25.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $154K/yr market · 155K searches/yr · $25.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fiera — $154K/yr Amazon US Niche (2026) - Flapen"
---
# **fiera**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 18Conversion 50Competition 56Returns 74Price range 78Avg price 95Brand share 0Review moat 48Quality gap 67
**Avg price**
**Incredible****$25.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.23–$47.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,701.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$154K**
$154K/yr · 155K searches
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fiera is a $154K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fiera market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$125K–$150K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#1,552**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **67%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**100**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**0%**
- TEATRICAL56% - FIÈRA35% - As Fairy9% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fiera/trend)
## **Top fiera search terms**
- **teatrical crema aclaradora**24K/yr+8.1%3.3% conv. - **fiera**34K/yr-9.2%4.5% conv. - **fier**19K/yr-24.4%0.1% conv. - **fiera cosmetics**27K/yr-20.7%3.2% conv. - **teatrical**8K/yr+42.4%5.9% conv. - **crema teatrical**10K/yr-1.3%3.4% conv. - **teatrical crema**12K/yr-46.8%5.1% conv. - **fira**4K/yr+2.1%0.2% conv. - **stem cell face cream**3K/yr+3.1%0.4% conv. - **fiera apple stem cell cream**4K/yr-71.2%12.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fiera/search-terms)
## **Top fiera products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crema Facial Teatrical Aclaradora 200 G**TEATRICAL**$19.63**4.1★639 rev](https://www.amazon.com/dp/B00S226GG0) [2**TEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz**TEATRICAL**$8.61**4.5★175 rev](https://www.amazon.com/dp/B0FP3PW9P3) [3**Fira Luxury Concealer & Foundation with Anti-Aging Ingredients - Full Coverage for Dark Circles Wrinkles Fine Lines and Spots All-Day Wear For Mature Skin - Neutral Beige 0.5 FL. OZ. / 15 ML**FIÈRA**$35.37**4.1★8,793 rev](https://www.amazon.com/dp/B0B51NLJWQ) [4**FIRA 24-Hour Rejuvenating Face Cream with Apple Stem Cells - Anti-Aging Moisturizer for Mature Skin Day & Night Hydration Improves Skin Tone Texture and Elasticity - 1.69 FL. OZ. / 50 ML**FIÈRA**$34.73**4.3★3,394 rev](https://www.amazon.com/dp/B09GW7W2TX) [5**As Fairy Bras for Women- No Underwire Full Coverage Push Up Back Smoothing Seamless Soft Comfortable Bras Purple 40C**As Fairy**$20.31**4.3★2,562 rev](https://www.amazon.com/dp/B0F48SMBM6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz 2 Pk**TEATRICAL**$14.94**5 rev3mo ago](https://www.amazon.com/dp/B0GWFKDSM9) [**TEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz**TEATRICAL**$8.61**175 rev4mo ago](https://www.amazon.com/dp/B0FP3PW9P3) [**As Fairy Seamless Wireless Bra for Women Soft Support Bra with Lift Comfortable T-Shirt Bra for Daily Wear(Pink 34A)**As Fairy**$19.71**299 rev5mo ago](https://www.amazon.com/dp/B0GKNSNTKF) [**Fira Empowderment Finishing Powder Talc-Free Blurring & Soft-Matte Setting Powder for Mature Skin Pore & Fine-Line Smoothing Lightweight Instant Retouching Formula Medium Shade 0.2 OZ**FIÈRA**$31.40**226 rev10mo ago](https://www.amazon.com/dp/B0FNDS7P6S) [**Fira All-In-Wonder Concealer + Foundation Full-Coverage Crease-Proof Hydrating Formula for Mature Skin Blurs Fine Lines & Dark Circles Radiant Second-Skin Finish Beige 0.5 FL. OZ. / 15 ML**FIÈRA**$43.97**105 rev11mo ago](https://www.amazon.com/dp/B0FLYJTLTM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz 2 Pk**TEATRICAL**$14.94**5.0★**▲ 257%**](https://www.amazon.com/dp/B0GWFKDSM9) [**As Fairy Seamless Wireless Bra for Women Soft Support Bra with Lift Comfortable T-Shirt Bra for Daily Wear(Pink 34A)**As Fairy**$19.71**4.1★**▲ 253%**](https://www.amazon.com/dp/B0GKNSNTKF) [**As Fairy Bras for Women- No Underwire Full Coverage Push Up Back Smoothing Seamless Soft Comfortable Bras Purple 40C**As Fairy**$20.31**4.3★**▲ 246%**](https://www.amazon.com/dp/B0F48SMBM6) [**As Fairy Bras for Women- No Underwire Full Coverage Push Up Back Smoothing Seamless Soft Comfortable Bras Purple 38C**As Fairy**$20.20**4.3★**▲ 238%**](https://www.amazon.com/dp/B0F48WC913) [**TEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz**TEATRICAL**$8.61**4.5★**▲ 178%**](https://www.amazon.com/dp/B0FP3PW9P3)
**~~View all trending →~~**
## **What buyers say about fiera**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“Great moisturizer”*
**Quality-Overall**14%
*“Excellent Product”*
**Soft Feel**13%
*“Smooth and light”*
**Coverage**8%
*“Excellent coverage”*
**Suitability Combination Skin**7%
*“it definitely helps even out my skin tone”*
**Smell**5%
*“It smells like fragrance a lot, moisturizing”*
**Suitability Dry Skin**4%
*“It works on very dry skin”*
**Color**3%
*“Looks natural”*
**Value For Money**3%
*“Reasonable cost & easy to get on Amazon”*
**Weight Light**2%
*“It's so LIGHT AND COVERS SO PERFECTLY”*
### **What buyers complain about **
**Value For Money**11%
*“Waste of money”*
**Color**6%
*“color match was not on point”*
**Moist/Dry**6%
*“This product is very very dry”*
**Thickness**6%
*“The formula is very thick”*
**Smell**4%
*“Heavier and a bit weird scent”*
**Size-Overall**4%
*“The product is very small for the price”*
**Wrinkles**3%
*“my deep wrinkles need more help than even this great product can cover”*
**Allergies**3%
*“Allergic reaction”*
**Symptom Reduction**3%
*“I saw some improvement but nothing drastic”*
**Coverage**2%
*“Barely enough to cover my face”*
### **Top return reasons **
**Color**37%
**Advertised Vs Actual Product**14%
**Size-Overall**6%
**Moist/Dry**5%
**Coverage**4%
**Functionality-Overall**4%
**Smell**3%
**Thickness**2%
**Product Condition**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is fiera profitable to sell on Amazon United States?**
- The niche generates $154K/yr across 24 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the fiera niche?**
- 3 brands and 100 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fiera?**
- Top complaints mined from reviews: Value For Money, Color, Moist/Dry. The return rate is 2.0%.
- **When does demand for fiera peak?**
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the fiera niche?**
- Listings span $6.23–$47.41; the average listing price is $25.02 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)