---
title: "Fiera Lip Plumper — $629K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fiera-lip-plumper"
last_updated: "2026-08-06T22:18:26.040Z"
locale: en
meta:
description: "Niche score 53/100 · $629K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $629K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fiera Lip Plumper — $629K/yr Amazon US Niche (2026) - Flapen"
---
# **fiera lip plumper**
**Worth a look**
Shows low returns (1.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 65Growth 38Conversion 63Competition 53Returns 90Price range 62Avg price 82Brand share 0Review moat 22Quality gap 58
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.87**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$629K**
$629K/yr · 628K searches
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.35–$27.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,829.04**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fiera lip plumper is a $629K/yr Amazon United States market (628K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fiera lip plumper market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$536K–$715K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**0%**
- Buxom73% - e.l.f.27%
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — +10.6% search growth over the last 90 days.
50K30KSpike '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fiera-lip-plumper/trend)
## **Top fiera lip plumper search terms**
- **buxom lip plumper gloss**183K/yr+15.1%4.6% conv. - **buxom**106K/yr+33.7%3.0% conv. - **buxom lip plumper**52K/yr+19.1%3.8% conv. - **elf lip plumping gloss**54K/yr+9.3%4.0% conv. - **buxom lip gloss**55K/yr+4.0%2.9% conv. - **elf plumping lip gloss**39K/yr+21.9%3.4% conv. - **elf lip plumper**27K/yr-6.8%4.2% conv. - **buxom lip**12K/yr+26.5%2.9% conv. - **elf lip plumper gloss**6K/yr+62.4%4.4% conv. - **boxum**4K/yr+87.9%4.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fiera-lip-plumper/search-terms)
## **Top fiera lip plumper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$63K20%$126K30%$189K40%$252K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BUXOM Full-On Plumping Lip Polish Dolly**Buxom**$20.45**4.5★11,159 rev](https://www.amazon.com/dp/B00I6DV3UO) [2**BUXOM Full-On Plumping Lip Polish Sugar**Buxom**$20.48**4.5★11,159 rev](https://www.amazon.com/dp/B00FYL2MTC) [3**e.l.f. Lip Plumping Gloss High-Shine Sheer Color Hydrates & Creates Fuller Lips With Vitamin E Vegan & Cruelty-Free Mocha Twist 0.1 Fl Oz**e.l.f.**$7.67**4.3★25,454 rev](https://www.amazon.com/dp/B07CSX4M38) [4**e.l.f. Lip Plumping Gloss High-Shine Sheer Color Hydrates & Creates Fuller Lips With Vitamin E Vegan & Cruelty-Free Pink Cosmo**e.l.f.**$7.74**4.3★25,454 rev](https://www.amazon.com/dp/B074G382ZR) [5**BUXOM Power-Full Plumping Lip Balm Big O**Buxom**$18.54**3.9★11,024 rev](https://www.amazon.com/dp/B074DK734G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Papayarazzi**e.l.f.**$8.74**1,060 rev7mo ago](https://www.amazon.com/dp/B0FPMLB4CQ) [**e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Piggy Bank**e.l.f.**$8.72**1,060 rev7mo ago](https://www.amazon.com/dp/B0FPMHTKCN) [**Buxom Plump Shot Peptide Lip Serum - Lip Plumper Gloss for Women with Peptides Hyaluronic Acid & Glycerin - Volumizing Makeup for Fuller Smoother Pout - Clear (0.14 oz)**Buxom**$27.38**265 rev1y ago](https://www.amazon.com/dp/B0F496CFV2) [**e.l.f. Pout Clout Lip Plumping Pen Nourishing Lip Balm For Sheer Color & Shine Plumps & Moisturizes Vegan & Cruelty-Free In The Clear**e.l.f.**$8.03**4,971 rev2y ago](https://www.amazon.com/dp/B0CPYMLVJJ) [**Buxom Mini Full-On Plumping Lip Polish Dolly**Buxom**$13.87**238 rev2y ago](https://www.amazon.com/dp/B0C827YKH8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Lip Plumping Gloss High-Shine Sheer Color Hydrates & Creates Fuller Lips With Vitamin E Vegan & Cruelty-Free Mocha Twist 0.1 Fl Oz**e.l.f.**$7.67**4.3★**▲ 189%**](https://www.amazon.com/dp/B07CSX4M38) [**BUXOM Full-On Plumping Lip Polish Sarina**Buxom**$20.79**4.5★**▲ 144%**](https://www.amazon.com/dp/B0711X8CQG) [**BUXOM Full-On Plumping Lip Polish Kanani**Buxom**$20.39**4.5★**▲ 69%**](https://www.amazon.com/dp/B07238RF47) [**e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Piggy Bank**e.l.f.**$8.72**4.4★**▲ 59%**](https://www.amazon.com/dp/B0FPMHTKCN) [**Buxom Full-On Plumping Lip Polish Tinted Lip Plumper Gloss with Peptides & Vitamin E High-Shine Lip Gloss that Nourishes Vegan AO Clair (Pinky Mauve with Golden Shimmer)**Buxom**$21.30**4.6★**▲ 58%**](https://www.amazon.com/dp/B001QWCCCU)
**~~View all trending →~~**
## **What buyers say about fiera lip plumper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“The color is absolutely beautiful”*
**Soft Feel**10%
*“feels good”*
**Moist/Dry**10%
*“Decently hydrating”*
**Quality-Overall**9%
*“Great quality and definitely a new favorite in my makeup bag”*
**Brightness/Shine/Glow**8%
*“Nice shimmer”*
**Value For Money**4%
*“theyre very affordable”*
**Durability**4%
*“Stays on really well”*
**Smell**2%
*“Love the minty scent and beautiful color”*
**Ease Of Application**2%
*“Easiest to apply”*
**Advertised Vs Actual Product**1%
*“Just as described”*
### **What buyers complain about **
**Functionality-Overall**18%
*“Ineffective”*
**Color**10%
*“Color not what is shown”*
**Value For Money**9%
*“expensive”*
**Adhesion/Stickiness**8%
*“Little sticky”*
**Smell**7%
*“Horrific smell - very chemical smelling”*
**Durability**4%
*“It doesnt last”*
**Sensitivity-Overall**4%
*“burns when you put it on your lips”*
**Allergies**4%
*“Not sure why I had such a bad reaction to this one”*
**Moist/Dry**3%
*“It doesn't moisturize as well as other products that I've tried”*
**Thickness**3%
*“It goes on thicker than most lip gloss”*
### **Top return reasons **
**Color**55%
**Advertised Vs Actual Product**10%
**Functionality-Overall**6%
**Adhesion/Stickiness**6%
**Defective Material/Parts**5%
**Product Condition**3%
**Moist/Dry**2%
**Brightness/Shine/Glow**2%
**Ease Of Use**2%
**Value For Money**1%
## **Common questions**
- **Is fiera lip plumper profitable to sell on Amazon United States?**
- The niche generates $629K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the fiera lip plumper niche?**
- 2 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fiera lip plumper?**
- Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 1.3%.
- **When does demand for fiera lip plumper peak?**
- Demand peaks in Mar–Apr; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the fiera lip plumper niche?**
- Listings span $7.35–$27.38; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 9,829 reviews — the moat a new listing must climb.
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