---
title: "Fenty Primer — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fenty-primer"
last_updated: "2026-08-11T05:05:12.078Z"
locale: en
meta:
description: "Niche score 36/100 · $61K/yr market · 45K searches/yr · $18.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $61K/yr market · 45K searches/yr · $18.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fenty Primer — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **fenty primer**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 22Conversion 76Competition 6Returns 97Price range 78Avg price 84Brand share 0Review moat 22Quality gap 33
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.50–$39.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,498.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$61K**
$61K/yr · 45K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fenty primer is a $61K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fenty primer market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$56K–$74K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#494**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **28.2%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**97**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.68% - FENTY BEAUTY29% - Smashbox4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fenty-primer/trend)
## **Top fenty primer search terms**
- **fenty primer**18K/yr-2.1%2.1% conv. - **elf liquid poreless putty primer**16K/yr-3.9%15.7% conv. - **fenty beauty primer**9K/yr-16.1%2.0% conv. - **liquid poreless putty primer**2K/yr-19.6%11.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fenty-primer/search-terms)
## **Top fenty primer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$18K45%$28K60%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free**e.l.f.**$10.27**4.4★4,495 rev](https://www.amazon.com/dp/B0C7WQ9GG5) [2**e.l.f. Liquid Poreless Putty Primer + Cica Face Primer For Gripping Makeup Visibly Reducing Redness & Soothing Skin Vegan & Cruelty-Free**e.l.f.**$10.71**4.4★4,495 rev](https://www.amazon.com/dp/B0FWTRXM9C) [3**FENTY BEAUTY Pro Filtr Hydrating Primer - Full Size**FENTY BEAUTY**$39.15**4.7★115 rev](https://www.amazon.com/dp/B08GJZ9Y1P) [4**Pro Filtr Instant Retouch Primer**FENTY BEAUTY**$27.22**4.6★312 rev](https://www.amazon.com/dp/B07PBGRKG8) [5**Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz**Smashbox**$14.40**4.5★4,429 rev](https://www.amazon.com/dp/B09WYT4QTJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Liquid Poreless Putty Primer + Cica Face Primer For Gripping Makeup Visibly Reducing Redness & Soothing Skin Vegan & Cruelty-Free**e.l.f.**$10.71**4,495 rev7mo ago](https://www.amazon.com/dp/B0FWTRXM9C) [**e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free**e.l.f.**$10.27**4,495 rev2y ago](https://www.amazon.com/dp/B0C7WQ9GG5) [**Fenty Beauty by Rihanna Pro Filtr Soft Matte Longwear Liquid Foundation 140**FENTY BEAUTY**$28.08**16 rev3y ago](https://www.amazon.com/dp/B079K5TS1V) [**e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup Moisturizing & Priming Vegan & Cruelty-Free 0.811 Fl Oz**e.l.f.**$10.38**42,135 rev4y ago](https://www.amazon.com/dp/B09XMYFTB7) [**Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz**Smashbox**$14.40**4,429 rev4y ago](https://www.amazon.com/dp/B09WYT4QTJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pro Filtr Instant Retouch Primer**FENTY BEAUTY**$27.22**4.6★**▲ 117%**](https://www.amazon.com/dp/B07PBGRKG8) [**FENTY BEAUTY Pro Filtr Hydrating Primer - Full Size**FENTY BEAUTY**$39.15**4.7★**▲ 85%**](https://www.amazon.com/dp/B08GJZ9Y1P) [**e.l.f. Liquid Poreless Putty Primer + Cica Face Primer For Gripping Makeup Visibly Reducing Redness & Soothing Skin Vegan & Cruelty-Free**e.l.f.**$10.71**4.4★**▲ 43%**](https://www.amazon.com/dp/B0FWTRXM9C) [**Fenty Beauty by Rihanna Pro Filtr Soft Matte Longwear Liquid Foundation 140**FENTY BEAUTY**$28.08**4.8★**▲ 40%**](https://www.amazon.com/dp/B079K5TS1V) [**Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz**Smashbox**$14.40**4.5★**— 6%**](https://www.amazon.com/dp/B09WYT4QTJ)
**~~View all trending →~~**
## **What buyers say about fenty primer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“This is a great, affordable product”*
**Suitability Combination Skin**14%
*“Feels good on my skin”*
**Soft Feel**11%
*“stays on smoother”*
**Value For Money**9%
*“Worth for money”*
**Weight Light**4%
*“This primer lightweight”*
**Advertised Vs Actual Product**4%
*“exactly what I needed”*
**Adhesion/Stickiness**3%
*“Sticky”*
**Durability**3%
*“Durable”*
**Moist/Dry**3%
*“Its hydrating”*
**Suitability Dry Skin**2%
*“hydrates my skin”*
### **What buyers complain about **
**Size-Overall**15%
*“the tube is quite small”*
**Value For Money**11%
*“not worth the price”*
**Adhesion/Stickiness**10%
*“It's hard to describe - it doesn't go on sticky”*
**Smell**5%
*“Chemical smell”*
**Functionality-Overall**4%
*“Doesn't work”*
**Coverage**3%
*“No coverage”*
**Thickness**3%
*“A little too thick for my liking”*
**Skin Health**3%
*“Aggrivated my skin causing it to turn red”*
**Quality-Overall**2%
*“absolute trash”*
**Oily/Greasy**2%
*“Greasy makes my skin look oily”*
### **Top return reasons **
**Size-Overall**25%
**Functionality-Overall**15%
**Advertised Vs Actual Product**9%
**Adhesion/Stickiness**9%
**Product Condition**4%
**Value For Money**4%
**Texture/Consistency-Overall**3%
**Oily/Greasy**3%
**Smell**2%
**Moist/Dry**2%
## **Common questions**
- **Is fenty primer profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the fenty primer niche?**
- 3 brands and 97 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fenty primer?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.7%.
- **When does demand for fenty primer peak?**
- Demand peaks in Apr–May; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the fenty primer niche?**
- Listings span $8.50–$39.15; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 9,499 reviews — the moat a new listing must climb.
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