---
title: "Fenty Lip Stain — $613K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fenty-lip-stain"
last_updated: "2026-08-11T03:09:09.332Z"
locale: en
meta:
description: "Niche score 42/100 · $613K/yr market · 3.2M searches/yr · $8.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $613K/yr market · 3.2M searches/yr · $8.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fenty Lip Stain — $613K/yr Amazon US Niche (2026) - Flapen"
---
# **fenty lip stain**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 24Conversion 27Competition 59Returns 95Price range 0Avg price 25Brand share 0Review moat 0Quality gap 65
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$613K**
$613K/yr · 3.2M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$8.96**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****78,035.34**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$5.97–$11.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, fenty lip stain is a $613K/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fenty lip stain market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$538K–$717K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**0%**
- MAYBELLINE95% - Peripera5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fenty-lip-stain/trend)
## **Top fenty lip stain search terms**
- **maybelline superstay lipstick**1.1M/yr+4.2%1.3% conv. - **maybelline lipstick**769K/yr-5.8%0.6% conv. - **peripera**256K/yr-4.5%0.3% conv. - **labiales maybelline**210K/yr-41.7%0.3% conv. - **labial maybelline**77K/yr+59.2%0.5% conv. - **maybelline vinyl ink lipstick**100K/yr+2.4%1.0% conv. - **maybelline lip**82K/yr+8.0%0.7% conv. - **maybelline superstay matte ink**98K/yr-2.1%1.4% conv. - **maybelline matte lipstick**67K/yr-4.1%0.8% conv. - **super stay 24 color maybelline lipstick**67K/yr-2.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fenty-lip-stain/search-terms)
## **Top fenty lip stain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$61K20%$123K30%$184K40%$245K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Mover Brown 1 Count Packaging May Vary**MAYBELLINE**$8.38**4.4★190,208 rev](https://www.amazon.com/dp/B07W59CNXQ) [2**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Cheeky Rose Nude Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.15**4.3★72,079 rev](https://www.amazon.com/dp/B09QH8148N) [3**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**4.4★2,121 rev](https://www.amazon.com/dp/B0FTT9WMD9) [4**Maybelline Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Kneehigh 1 Count**MAYBELLINE**$8.99**4.2★13,834 rev](https://www.amazon.com/dp/B0DHF9X19V) [5**Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Exhilarator Ruby Red 1 Count Packaging May Vary**MAYBELLINE**$8.06**4.4★190,208 rev](https://www.amazon.com/dp/B08H4FSGDX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**2,121 rev6mo ago](https://www.amazon.com/dp/B0FTT9WMD9) [**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Hold The Door (Midtone Mauve Matte)**MAYBELLINE**$8.16**2,121 rev6mo ago](https://www.amazon.com/dp/B0FTTT3147) [**Peripera Ink The Velvet Lip Tint | Highly Pigmented Longwear & Weightless Lip Tint | Smudge-Proof Buildable Color for Lips & Cheeks | K-Beauty Makeup Safe for Sensitive Lips (017 ROSY NUDE)**Peripera**$8.67**41,823 rev10mo ago](https://www.amazon.com/dp/B0F242ZPX5) [**Maybelline Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Berry Haze (Sheer Cool Mauve)**MAYBELLINE**$6.82**6,720 rev1y ago](https://www.amazon.com/dp/B0F1DK5CGT) [**Maybelline Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Kneehigh 1 Count**MAYBELLINE**$8.99**13,834 rev1y ago](https://www.amazon.com/dp/B0DHF9X19V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Color Sensational Lipstick Lip Makeup Matte Finish Hydrating Lipstick Nude Pink Red Plum Lip Color Divine Wine 1 Count**MAYBELLINE**$5.97**4.5★**▲ 214%**](https://www.amazon.com/dp/B00OLPDKB6) [**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**4.4★**▲ 162%**](https://www.amazon.com/dp/B0FTT9WMD9) [**Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Ringleader Mauve Pink 1 Count Packaging May Vary**MAYBELLINE**$8.16**4.4★**▲ 160%**](https://www.amazon.com/dp/B07W7DWK3R) [**Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Founder Cranberry Red 1 Count Packaging May Vary**MAYBELLINE**$9.94**4.4★**▲ 124%**](https://www.amazon.com/dp/B07GXJJCBB) [**Maybelline Super Stay 24 2-Step Liquid Lipstick Makeup Long Lasting Highly Pigmented Color with Moisturizing Balm All Day Cherry Red 1 Count**MAYBELLINE**$9.06**4.4★**▲ 106%**](https://www.amazon.com/dp/B004677628)
**~~View all trending →~~**
## **What buyers say about fenty lip stain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**38%
*“Vibrant color”*
**Durability**10%
*“stays on well”*
**Moist/Dry**6%
*“Very moisturizing”*
**Quality-Overall**6%
*“Excellent product”*
**Soft Feel**5%
*“So Soft”*
**Value For Money**4%
*“Great for the price”*
**Ease Of Application**3%
*“Applicator is great”*
**Color Fading/Discoloration**2%
*“The color stays true all day”*
**Advertised Vs Actual Product**2%
*“Just what I needed”*
**Texture/Consistency-Overall**1%
*“the texture is nice”*
### **What buyers complain about **
**Color**18%
*“Horrible color”*
**Moist/Dry**14%
*“doesn't moisturize”*
**Durability**8%
*“it falls off quickly”*
**Adhesion/Stickiness**8%
*“it does remain slightly sticky”*
**Smell**3%
*“Heavily SCENTED”*
**Advertised Vs Actual Product**3%
*“This is not as described”*
**Product Condition**2%
*“appears to have been used”*
**Ease Of Use**2%
*“Extremely difficult to remove”*
**Quality-Overall**1%
*“Poor quality”*
**Smudge Resistance**1%
*“it smears everywhere”*
### **Top return reasons **
**Color**60%
**Advertised Vs Actual Product**11%
**Moist/Dry**6%
**Product Condition**5%
**Adhesion/Stickiness**3%
**Functionality-Overall**3%
**Smell**2%
**Durability**1%
**Texture/Consistency-Overall**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is fenty lip stain profitable to sell on Amazon United States?**
- The niche generates $613K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the fenty lip stain niche?**
- 2 brands and 95 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fenty lip stain?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.
- **When does demand for fenty lip stain peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the fenty lip stain niche?**
- Listings span $5.97–$11.07; the average listing price is $8.96 (sweet spot $15–$100). The average incumbent carries 78,035 reviews — the moat a new listing must climb.
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