---
title: "Fenty Lip Balm — $765K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fenty-lip-balm"
last_updated: "2026-08-06T04:05:35.873Z"
locale: en
meta:
description: "Niche score 47/100 · $765K/yr market · 2.4M searches/yr · $29.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $765K/yr market · 2.4M searches/yr · $29.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fenty Lip Balm — $765K/yr Amazon US Niche (2026) - Flapen"
---
# **fenty lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 71Growth 17Conversion 14Competition 77Returns 95Price range 51Avg price 95Brand share 10Review moat 22Quality gap 25
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.69**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****$765K**
$765K/yr · 2.4M searches
**Price range**
**Good****$5.53–$171.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,387.57**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fenty lip balm is a $765K/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fenty lip balm market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$594K–$742K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#540**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **78%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**383**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 76%
**Open market**
**3%**
- FENTY BEAUTY88% - NYX PROFESSIONAL MAKEUP3% - BS-MALL2% - Vaseline2% - Kiko Milano1% - e.l.f.1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 25.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fenty-lip-balm/trend)
## **Top fenty lip balm search terms**
- **fenty beauty**1.1M/yr-17.6%0.3% conv. - **fenty lip gloss**453K/yr-18.5%1.3% conv. - **fenty**389K/yr-10.6%0.3% conv. - **fenty beauty lip gloss**121K/yr-23.2%1.0% conv. - **fenty gloss bomb**44K/yr-8.8%1.4% conv. - **fenty beauty gloss bomb**34K/yr+1.4%1.1% conv. - **fenty lip**36K/yr-6.3%0.9% conv. - **fenty lip oil**33K/yr-14.2%1.6% conv. - **fenty gloss**18K/yr+12.0%0.8% conv. - **rihanna lip gloss**26K/yr-26.6%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fenty-lip-balm/search-terms)
## **Top fenty lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$23K6%$46K9%$69K12%$92K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gloss Bomb Stix High Shine Gloss - 04 Is It Fussy by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$25.03**4.5★53 rev](https://www.amazon.com/dp/B0DJVH3L3S) [2**Gloss Bomb Luminizing Lip Oil N Gloss - 01 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$31.38**4.8★47 rev](https://www.amazon.com/dp/B0FDBJD7XG) [3**Gloss Bomb Universal Lip Luminizer - 01 Fenty Glow by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$21.39**4.7★2,096 rev](https://www.amazon.com/dp/B075J7NL9F) [4**Gloss Bomb Universal Lip Luminizer - 02 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$22.68**4.6★917 rev](https://www.amazon.com/dp/B07LB5Z9Y4) [5**Gloss Bomb Universal Lip Luminizer - 08 Riri by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$23.52**4.7★2,096 rev](https://www.amazon.com/dp/B0C89VRZMH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FENTY BEAUTY Extra FuSSy Lip Liner + Mini Lip Luminizer Duo - 06 Extra Thigh / 02 FuSSy**FENTY BEAUTY**$33.12**7 rev3mo ago](https://www.amazon.com/dp/B0GX75LF4M) [**FENTY BEAUTY Lined + Luminized 2 piece Lip Set - Lip Liner (Riri) and Gloss Bomb (Grape Splash)**FENTY BEAUTY**$43.01**52 rev9mo ago](https://www.amazon.com/dp/B0FT5TB4BZ) [**FENTY BEAUTY Chocolit Treatz - Lip Luminizer (.18 Fl Oz) + Lip Oil Duo (.19 Oz)**FENTY BEAUTY**$30.68**34 rev9mo ago](https://www.amazon.com/dp/B0FT58S93Y) [**Gloss Bomb Luminizing Lip Oil N Gloss - 01 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$31.38**47 rev1y ago](https://www.amazon.com/dp/B0FDBJD7XG) [**Gloss Bomb Luminizing Lip Oil N Gloss - 02 Miss Jellyfish by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$24.70**30 rev1y ago](https://www.amazon.com/dp/B0FDBHNV7Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FENTY BEAUTY Extra FuSSy Lip Liner + Mini Lip Luminizer Duo - 06 Extra Thigh / 02 FuSSy**FENTY BEAUTY**$33.12**4.1★**▲ 404%**](https://www.amazon.com/dp/B0GX75LF4M) [**FENTY BEAUTY Gloss Bomb Heat Universal Lip Luminizer and Plumper 9mL (GLASS SLIPPER 06 9mL)**FENTY BEAUTY**$34.85**4.6★**▲ 198%**](https://www.amazon.com/dp/B0FV4KNMQ6) [**KIKO Milano 3d Hydra Lipgloss 17 | Softening Lip Gloss For A 3d Look**Kiko Milano**$12.15**4.6★**▲ 141%**](https://www.amazon.com/dp/B077DN2444) [**Gloss Bomb Stix High Shine Gloss - 04 Is It Fussy by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$25.03**4.5★**▲ 112%**](https://www.amazon.com/dp/B0DJVH3L3S) [**Gloss Bomb Stix High Shine Gloss - 05 High Biscus by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$24.04**4.6★**▲ 99%**](https://www.amazon.com/dp/B0DJVLCKDD)
**~~View all trending →~~**
## **What buyers say about fenty lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“the perfect amount of color”*
**Quality-Overall**11%
*“Quality consistent”*
**Soft Feel**11%
*“Glides on smooth”*
**Moist/Dry**10%
*“Great hydration”*
**Value For Money**8%
*“Excellent value”*
**Brightness/Shine/Glow**5%
*“amazing lip gloss”*
**Brush Quality**4%
*“Good brushes for the price”*
**Smell**3%
*“Smell good”*
**Ease Of Application**3%
*“Great applicator”*
**Advertised Vs Actual Product**2%
*“Just What I Wanted”*
### **What buyers complain about **
**Durability**10%
*“Breaks off easily”*
**Color**9%
*“color was not what expected”*
**Smell**9%
*“Chemical smell”*
**Value For Money**9%
*“Expensive”*
**Quality-Overall**6%
*“Disappointed in Quality”*
**Moist/Dry**5%
*“Not enough moisturizing”*
**Adhesion/Stickiness**4%
*“During the day the stickiness can be annoying”*
**Product Condition**3%
*“Came used”*
**Size-Overall**2%
*“Tiny”*
**Thickness**2%
*“These brushes are too dense”*
### **Top return reasons **
**Color**34%
**Advertised Vs Actual Product**9%
**Smell**7%
**Quality-Overall**6%
**Product Condition**6%
**Size-Overall**5%
**Value For Money**4%
**Moist/Dry**4%
**Functionality-Overall**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is fenty lip balm profitable to sell on Amazon United States?**
- The niche generates $765K/yr across 46 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the fenty lip balm niche?**
- 10 brands and 383 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in fenty lip balm?**
- Top complaints mined from reviews: Durability, Color, Smell. The return rate is 0.9%.
- **When does demand for fenty lip balm peak?**
- Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 25.9× the quietest.
- **What does it cost to enter the fenty lip balm niche?**
- Listings span $5.53–$171.91; the average listing price is $29.69 (sweet spot $15–$100). The average incumbent carries 9,388 reviews — the moat a new listing must climb.
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