---
title: "Search terms — fenty body butter - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fenty-body-butter/search-terms"
last_updated: "2026-08-11T07:48:56.717Z"
locale: en
meta:
  description: "Niche score 51/100 · $845K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $845K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — fenty body butter - Flapen"
---

# **fenty body butter**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 75Growth 40Conversion 79Competition 13Returns 96Price range 93Avg price 92Brand share 0Review moat 39Quality gap 30

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$14.59–$32.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$21.68**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$845K**

$845K/yr · 485K searches

**Growth**

**Okay****+11.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,567.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms