---
title: "Fenty Body Butter — $845K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fenty-body-butter"
last_updated: "2026-08-11T06:26:09.151Z"
locale: en
meta:
description: "Niche score 51/100 · $845K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $845K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fenty Body Butter — $845K/yr Amazon US Niche (2026) - Flapen"
---
# **fenty body butter**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 75Growth 40Conversion 79Competition 13Returns 96Price range 93Avg price 92Brand share 0Review moat 39Quality gap 30
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$14.59–$32.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.68**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$845K**
$845K/yr · 485K searches
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,567.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fenty body butter is a $845K/yr Amazon United States market (485K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fenty body butter market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$650K–$867K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **120 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Naturium82% - Saltair13% - CYKLAR4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fenty-body-butter/trend)
## **Top fenty body butter search terms**
- **naturium body butter**109K/yr+31.9%12.5% conv. - **fenty body butter**125K/yr-33.7%0.2% conv. - **saltair golden hour**48K/yr+44.9%3.2% conv. - **naturium glow getter**28K/yr+106.2%11.6% conv. - **glow getter**22K/yr+36.2%7.6% conv. - **cyklar in shower body oil balm**15K/yr-11.1%0.4% conv. - **naturium glow getter body butter**13K/yr+60.6%13.1% conv. - **fenty skin body butter**17K/yr+2.8%0.3% conv. - **the glow getter multi-oil body butter**12K/yr+19.3%11.0% conv. - **fenty lotion**18K/yr-22.8%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fenty-body-butter/search-terms)
## **Top fenty body butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$127K30%$254K45%$380K60%$507K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Naturium The Glow Getter Whipped Multi-Oil Body Butter Firming Cream & Body Moisturizer with Shea Butter 7.7 fl oz**Naturium**$18.97**4.5★2,802 rev](https://www.amazon.com/dp/B0CXF7PXCF) [2**Naturium The Glow Getter Multi-Oil Hydrating Body Wash Gentle Cleanser 16.9 oz**Naturium**$16.51**4.6★7,210 rev](https://www.amazon.com/dp/B0B1PDDLGZ) [3**Saltair Multi-Lipid Body Butter Hydrating 24-Hour Moisture Body Cream for Soft Skin & Barrier Support Ceramides Coconut Oil & Shea Butter for Dry Skin Care Golden Hour 10oz**Saltair**$20.32**4.6★2,029 rev](https://www.amazon.com/dp/B0DWHP8F96) [4**Naturium The Glow Getter Body Oil Multi-Oil for Intense Nourishment Hydrating & Moisturizing Formula Vegan & Cruelty-Free 3.4 oz**Naturium**$23.55**4.5★771 rev](https://www.amazon.com/dp/B0DLLCFPL1) [5**CYKLAR Nutrient Rich Body Cream Vanilla Verve Non-Greasy Lotion for 48-Hr Moisture Squalane Niacinamide & Banana Flower for Hydration & Skin Barrier Support Dry Skin Moisturizer 8oz**CYKLAR**$27.61**4.5★879 rev](https://www.amazon.com/dp/B0DQ3PRSJ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz**Naturium**$19.22**149 rev4mo ago](https://www.amazon.com/dp/B0GD8MNZVD) [**Saltair Multi-Lipid Body Butter Hydrating 24-Hour Moisture Body Cream for Soft Skin & Barrier Support Ceramides Coconut Oil & Shea Butter for Dry Skin Care Golden Hour 10oz**Saltair**$20.32**2,029 rev1y ago](https://www.amazon.com/dp/B0DWHP8F96) [**Saltair Body Mist 2 Pack - Fine Fragrance Lightweight Body Spray Mist with Golden Hour Scent. Long Lasting Perfume Mist. 2x 8oz Bottles**Saltair**$32.35**148 rev1y ago](https://www.amazon.com/dp/B0DWHQS8CC) [**CYKLAR Nutrient Rich Body Cream Vanilla Verve Non-Greasy Lotion for 48-Hr Moisture Squalane Niacinamide & Banana Flower for Hydration & Skin Barrier Support Dry Skin Moisturizer 8oz**CYKLAR**$27.61**879 rev1y ago](https://www.amazon.com/dp/B0DQ3PRSJ5) [**Naturium The Glow Getter Body Oil Multi-Oil for Intense Nourishment Hydrating & Moisturizing Formula Vegan & Cruelty-Free 3.4 oz**Naturium**$23.55**771 rev1y ago](https://www.amazon.com/dp/B0DLLCFPL1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz**Naturium**$19.22**4.7★**▲ 96%**](https://www.amazon.com/dp/B0GD8MNZVD) [**Saltair Body Oil Silky After Shower and Bath Dry Oil for Women and Men Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin Golden Hour Scent 4oz**Saltair**$22.04**4.5★**— 9%**](https://www.amazon.com/dp/B0DJ3MB5C6) [**Naturium The Glow Getter Multi-Oil Hydrating Body Wash Gentle Cleanser 16.9 oz**Naturium**$16.51**4.6★**— 7%**](https://www.amazon.com/dp/B0B1PDDLGZ) [**Saltair Body Mist 2 Pack - Fine Fragrance Lightweight Body Spray Mist with Golden Hour Scent. Long Lasting Perfume Mist. 2x 8oz Bottles**Saltair**$32.35**4.7★**— 5%**](https://www.amazon.com/dp/B0DWHQS8CC) [**CYKLAR Nutrient Rich Body Cream Vanilla Verve Non-Greasy Lotion for 48-Hr Moisture Squalane Niacinamide & Banana Flower for Hydration & Skin Barrier Support Dry Skin Moisturizer 8oz**CYKLAR**$27.61**4.5★**— 4%**](https://www.amazon.com/dp/B0DQ3PRSJ5)
**~~View all trending →~~**
## **What buyers say about fenty body butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Beautiful smell”*
**Moist/Dry**18%
*“Good moisturizer”*
**Soft Feel**12%
*“Silky Smooth”*
**Suitability Dry Skin**5%
*“Helped my dry skin”*
**Suitability Combination Skin**4%
*“great for sensitive skin”*
**Value For Money**4%
*“Good value”*
**Quality-Overall**3%
*“Great lotion”*
**Absorbency**3%
*“Absorbed well”*
**Brightness/Shine/Glow**2%
*“skin glows”*
**Cleansing**2%
*“Great cleanser”*
### **What buyers complain about **
**Smell**25%
*“Weird smell”*
**Moist/Dry**6%
*“Does not moisturize”*
**Motor Power**6%
*“Pump did not work”*
**Suitability Dry Skin**5%
*“It doesn't help with dry skin”*
**Value For Money**4%
*“overpriced”*
**Allergies**3%
*“Allergic”*
**Functionality-Overall**3%
*“Pump does not work”*
**Oily/Greasy**2%
*“It does have a greasy feeling”*
**Thickness**1%
*“It takes a lot of work to rub in due to how THICK it is”*
**Ease Of Use**1%
*“its hard to use”*
### **Top return reasons **
**Smell**46%
**Motor Power**13%
**Leak-Proof**7%
**Advertised Vs Actual Product**6%
**Moist/Dry**3%
**Oily/Greasy**3%
**Value For Money**3%
**Product Condition**2%
**Functionality-Overall**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is fenty body butter profitable to sell on Amazon United States?**
- The niche generates $845K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the fenty body butter niche?**
- 3 brands and 17 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fenty body butter?**
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.8%.
- **When does demand for fenty body butter peak?**
- Demand peaks in Dec; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the fenty body butter niche?**
- Listings span $14.59–$32.35; the average listing price is $21.68 (sweet spot $15–$100). The average incumbent carries 2,567 reviews — the moat a new listing must climb.
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