---
title: "Fenty Beauty — $335K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fenty-beauty"
last_updated: "2026-08-06T01:14:05.243Z"
locale: en
meta:
description: "Niche score 47/100 · $335K/yr market · 1.6M searches/yr · $29.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $335K/yr market · 1.6M searches/yr · $29.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fenty Beauty — $335K/yr Amazon US Niche (2026) - Flapen"
---
# **fenty beauty**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 53Growth 17Conversion 9Competition 82Returns 96Price range 51Avg price 95Brand share 21Review moat 19Quality gap 30
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.48**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Market size**
**Good****$335K**
$335K/yr · 1.6M searches
**Price range**
**Good****$5.53–$171.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****14,259.23**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fenty beauty is a $335K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fenty beauty market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$236K–$295K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#404**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **75%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**452**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 73%
**Open market**
**7%**
- FENTY BEAUTY80% - BS-MALL4% - Vaseline4% - NYX PROFESSIONAL MAKEUP2% - Kiko Milano2% - Fenty Skin2% - Open — no brand owns it (8 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fenty-beauty/trend)
## **Top fenty beauty search terms**
- **fenty beauty**1.1M/yr-17.6%0.4% conv. - **fenty**389K/yr-10.6%0.4% conv. - **fenty makeup**16K/yr-2.3%0.1% conv. - **fenty eyeliner**12K/yr-19.5%0.0% conv. - **rihanna makeup**18K/yr-36.0%0.1% conv. - **fenti**10K/yr-8.6%0.3% conv. - **rihanna makeup fenty beauty**7K/yr+57.2%0.1% conv. - **fenty beauty by rihanna**11K/yr-33.2%0.1% conv. - **fenty beauty eyeliner**5K/yr-18.1%0.0% conv. - **fenty beauty set**6K/yr-13.5%0.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fenty-beauty/search-terms)
## **Top fenty beauty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$13K8%$27K12%$40K16%$54K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gloss Bomb Stix High Shine Gloss - 04 Is It Fussy by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$25.03**4.5★53 rev](https://www.amazon.com/dp/B0DJVH3L3S) [2**FENTY BEAUTY Extra FuSSy Lip Liner + Mini Lip Luminizer Duo - 06 Extra Thigh / 02 FuSSy**FENTY BEAUTY**$33.12**4.1★7 rev](https://www.amazon.com/dp/B0GX75LF4M) [3**FENTY BEAUTY Lined + Luminized 2 piece Lip Set - Lip Liner (Riri) and Gloss Bomb (Grape Splash)**FENTY BEAUTY**$43.01**4.2★52 rev](https://www.amazon.com/dp/B0FT5TB4BZ) [4**Gloss Bomb Stix High Shine Gloss - 06 Riri by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$24.63**4.8★47 rev](https://www.amazon.com/dp/B0DGV996S9) [5**Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz**Vaseline**$10.10**4.6★10,544 rev](https://www.amazon.com/dp/B089NCFBQZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FENTY BEAUTY Extra FuSSy Lip Liner + Mini Lip Luminizer Duo - 06 Extra Thigh / 02 FuSSy**FENTY BEAUTY**$33.12**7 rev3mo ago](https://www.amazon.com/dp/B0GX75LF4M) [**Fenty Beauty Limited Edition Guava Goodiez - Guava Lip + Mini Butta Drop Set**FENTY BEAUTY**$49.29**5 rev3mo ago](https://www.amazon.com/dp/B0GX7KXPHS) [**FENTY BEAUTY Lined + Luminized 2 piece Lip Set - Lip Liner (Riri) and Gloss Bomb (Grape Splash)**FENTY BEAUTY**$43.01**52 rev9mo ago](https://www.amazon.com/dp/B0FT5TB4BZ) [**Gloss Bomb Luminizing Lip Oil N Gloss - 01 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$31.38**47 rev1y ago](https://www.amazon.com/dp/B0FDBJD7XG) [**Gloss Bomb Stix High Shine Gloss - 04 Is It Fussy by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$25.03**53 rev1y ago](https://www.amazon.com/dp/B0DJVH3L3S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fenty Beauty Limited Edition Guava Goodiez - Guava Lip + Mini Butta Drop Set**FENTY BEAUTY**$49.29**4.8★**▲ 424%**](https://www.amazon.com/dp/B0GX7KXPHS) [**FENTY BEAUTY Extra FuSSy Lip Liner + Mini Lip Luminizer Duo - 06 Extra Thigh / 02 FuSSy**FENTY BEAUTY**$33.12**4.1★**▲ 422%**](https://www.amazon.com/dp/B0GX75LF4M) [**Fenty Skin Startr Set: Total Cleansr Fat Water Toner Serum Hydra Vizor Sunscreen**FENTY BEAUTY**$63.96**4.5★**▲ 217%**](https://www.amazon.com/dp/B08SC19MZL) [**Gloss Bomb Stix High Shine Gloss - 05 High Biscus by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$24.04**4.6★**▲ 158%**](https://www.amazon.com/dp/B0DJVLCKDD) [**Gloss Bomb Stix High Shine Gloss - 04 Is It Fussy by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$25.03**4.5★**▲ 145%**](https://www.amazon.com/dp/B0DJVH3L3S)
**~~View all trending →~~**
## **What buyers say about fenty beauty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**11%
*“Good for my sensitive skin”*
**Moist/Dry**11%
*“Good moisturizer”*
**Quality-Overall**11%
*“Good face product”*
**Soft Feel**10%
*“Feels really good”*
**Value For Money**6%
*“Best value”*
**Color**6%
*“the perfect amount of color”*
**Brightness/Shine/Glow**5%
*“Skin glowing”*
**Suitability Dry Skin**4%
*“Good for dry skin”*
**Ease Of Use**3%
*“Goes on easy”*
**Smell**3%
*“Lightly scented”*
### **What buyers complain about **
**Allergies**8%
*“Very irritating”*
**Adhesion/Stickiness**8%
*“Slightly sticky”*
**Durability**7%
*“breaks apart”*
**Value For Money**6%
*“Kind of expensive”*
**Skin Health**5%
*“Burnt my face after first use”*
**Moist/Dry**4%
*“Not enough moisturizing”*
**Quality-Overall**4%
*“Low quality, breaks apart, doesnt stay in place”*
**Functionality-Overall**3%
*“don't see any result”*
**Smell**3%
*“Chemical smell”*
**Color**3%
*“Too dark”*
### **Top return reasons **
**Color**14%
**Functionality-Overall**10%
**Value For Money**9%
**Advertised Vs Actual Product**9%
**Smell**6%
**Adhesion/Stickiness**6%
**Moist/Dry**4%
**Size-Overall**4%
**Leak-Proof**4%
**Quality-Overall**3%
## **Common questions**
- **Is fenty beauty profitable to sell on Amazon United States?**
- The niche generates $335K/yr across 48 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the fenty beauty niche?**
- 14 brands and 452 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in fenty beauty?**
- Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Durability. The return rate is 0.8%.
- **When does demand for fenty beauty peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the fenty beauty niche?**
- Listings span $5.53–$171.91; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 14,259 reviews — the moat a new listing must climb.
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