---
title: "Fenty Beauty Lip Gloss — $414K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/fenty-beauty-lip-gloss"
last_updated: "2026-08-06T04:59:21.531Z"
locale: en
meta:
description: "Niche score 43/100 · $414K/yr market · 823K searches/yr · $27.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $414K/yr market · 823K searches/yr · $27.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fenty Beauty Lip Gloss — $414K/yr Amazon US Niche (2026) - Flapen"
---
# **fenty beauty lip gloss**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 17Conversion 23Competition 61Returns 97Price range 51Avg price 95Brand share 0Review moat 22Quality gap 23
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.78**
avg listing price — sweet spot $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$414K**
$414K/yr · 823K searches
**Price range**
**Good****$5.53–$171.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,377.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fenty beauty lip gloss is a $414K/yr Amazon United States market (823K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fenty beauty lip gloss market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$278K–$347K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#608**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **120 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**291**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 86%
**Open market**
**0%**
- FENTY BEAUTY94% - NYX PROFESSIONAL MAKEUP3% - e.l.f.2% - Kiko Milano1% - EADEM1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/fenty-beauty-lip-gloss/trend)
## **Top fenty beauty lip gloss search terms**
- **fenty lip gloss**453K/yr-18.5%1.3% conv. - **fenty beauty lip gloss**121K/yr-23.2%1.0% conv. - **fenty gloss bomb**44K/yr-8.8%1.4% conv. - **fenty beauty gloss bomb**34K/yr+1.4%1.1% conv. - **fenty lip oil**33K/yr-14.2%1.6% conv. - **fenty gloss**18K/yr+12.0%0.8% conv. - **rihanna lip gloss**26K/yr-26.6%1.4% conv. - **fenty lipgloss**19K/yr-21.9%0.9% conv. - **lip gloss fenty**8K/yr+14.1%2.2% conv. - **fenty fussy lip gloss**7K/yr+17.4%3.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/fenty-beauty-lip-gloss/search-terms)
## **Top fenty beauty lip gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$17K8%$33K12%$50K16%$66K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gloss Bomb Luminizing Lip Oil N Gloss - 01 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$31.38**4.8★47 rev](https://www.amazon.com/dp/B0FDBJD7XG) [2**Gloss Bomb Universal Lip Luminizer - 01 Fenty Glow by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$21.39**4.7★2,096 rev](https://www.amazon.com/dp/B075J7NL9F) [3**Gloss Bomb Universal Lip Luminizer - 02 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$22.68**4.6★917 rev](https://www.amazon.com/dp/B07LB5Z9Y4) [4**Gloss Bomb Stix High Shine Gloss - 04 Is It Fussy by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$25.03**4.5★53 rev](https://www.amazon.com/dp/B0DJVH3L3S) [5**Gloss Bomb Universal Lip Luminizer - 08 Riri by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$23.52**4.7★2,096 rev](https://www.amazon.com/dp/B0C89VRZMH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FENTY BEAUTY The Gloss Bomb Vault - 10 Piece Full Size Lip Set**FENTY BEAUTY**$171.91**13 rev9mo ago](https://www.amazon.com/dp/B0FV12354Z) [**FENTY BEAUTY Lined + Luminized 2 piece Lip Set - Lip Liner (Riri) and Gloss Bomb (Grape Splash)**FENTY BEAUTY**$43.01**52 rev9mo ago](https://www.amazon.com/dp/B0FT5TB4BZ) [**FENTY BEAUTY Chocolit Treatz - Lip Luminizer (.18 Fl Oz) + Lip Oil Duo (.19 Oz)**FENTY BEAUTY**$30.68**34 rev9mo ago](https://www.amazon.com/dp/B0FT58S93Y) [**FENTY BEAUTY by Rihanna Gloss Bomb Ice Cooling Lip Luminizer - Melon Chillz (9 mL/.3 Fl Oz)**FENTY BEAUTY**$25.56**22 rev11mo ago](https://www.amazon.com/dp/B0FKD9XTWG) [**Gloss Bomb Luminizing Lip Oil N Gloss - 01 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$31.38**47 rev1y ago](https://www.amazon.com/dp/B0FDBJD7XG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer Fuchsia Flex 0.3 Ounce (Pack of 1)**FENTY BEAUTY**$23.90**4.7★**▲ 278%**](https://www.amazon.com/dp/B0CTB31T9W) [**FENTY BEAUTY Gloss Bomb Heat Universal Lip Luminizer and Plumper 9mL (GLASS SLIPPER 06 9mL)**FENTY BEAUTY**$34.85**4.6★**▲ 195%**](https://www.amazon.com/dp/B0FV4KNMQ6) [**Gloss Bomb Stix High Shine Gloss Stick - 03 Fenty Glow by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$23.66**4.2★**▲ 115%**](https://www.amazon.com/dp/B0DJVJNB95) [**Gloss Bomb Stix High Shine Gloss - 04 Is It Fussy by Fenty Beauty for Women - 0.12 oz Lipstick**FENTY BEAUTY**$25.03**4.5★**▲ 79%**](https://www.amazon.com/dp/B0DJVH3L3S) [**Gloss Bomb Universal Lip Luminizer - 02 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss**FENTY BEAUTY**$22.68**4.6★**▲ 48%**](https://www.amazon.com/dp/B07LB5Z9Y4)
**~~View all trending →~~**
## **What buyers say about fenty beauty lip gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**16%
*“Very hydrating”*
**Color**15%
*“the color is beautiful”*
**Soft Feel**12%
*“Love the smoothness it gives my lips”*
**Brightness/Shine/Glow**10%
*“High shine”*
**Quality-Overall**8%
*“Quality consistent”*
**Value For Money**5%
*“Very good value for money”*
**Smell**4%
*“no funky smell,”*
**Ease Of Application**4%
*“Great applicator”*
**Adhesion/Stickiness**3%
*“Sticky”*
**Durability**3%
*“Stays on well”*
### **What buyers complain about **
**Value For Money**13%
*“Expensive”*
**Adhesion/Stickiness**10%
*“During the day the stickiness can be annoying”*
**Durability**7%
*“I can tell over time it will break”*
**Moist/Dry**6%
*“Didnt find this hydrating”*
**Thickness**5%
*“Its definitely on the thicker side”*
**Quality-Overall**5%
*“Completely overrated and not worth the price”*
**Smell**4%
*“the scent is unexpected”*
**Color**4%
*“The color could have been a little more vibrant”*
**Brightness/Shine/Glow**3%
*“the shine isn't good at all”*
**Product Condition**3%
*“came open and uhmmmmmm is this used”*
### **Top return reasons **
**Color**35%
**Advertised Vs Actual Product**10%
**Adhesion/Stickiness**8%
**Product Condition**7%
**Moist/Dry**5%
**Brightness/Shine/Glow**5%
**Smell**4%
**Value For Money**4%
**Functionality-Overall**3%
**Leak-Proof**3%
## **Common questions**
- **Is fenty beauty lip gloss profitable to sell on Amazon United States?**
- The niche generates $414K/yr across 34 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the fenty beauty lip gloss niche?**
- 5 brands and 291 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fenty beauty lip gloss?**
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Durability. The return rate is 0.6%.
- **When does demand for fenty beauty lip gloss peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the fenty beauty lip gloss niche?**
- Listings span $5.53–$171.91; the average listing price is $27.78 (sweet spot $15–$100). The average incumbent carries 9,378 reviews — the moat a new listing must climb.
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