---
title: "Felicia Leatherwood Detangling Brush — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/felicia-leatherwood-detangling-brush"
last_updated: "2026-08-11T02:13:00.964Z"
locale: en
meta:
description: "Niche score 37/100 · $42K/yr market · 49K searches/yr · $16.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $42K/yr market · 49K searches/yr · $16.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Felicia Leatherwood Detangling Brush — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **felicia leatherwood detangling brush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 55Conversion 61Competition 11Returns 90Price range 54Avg price 79Brand share 0Review moat 7Quality gap 37
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.59**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+28.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$7.32–$23.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$42K**
$42K/yr · 49K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****36,425.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, felicia leatherwood detangling brush is a $42K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **felicia leatherwood detangling brush market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$25K–$33K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#286**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **24.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Brush With The Best71% - BESTOOL15% - TANGLE TEEZER9% - PATTERN3% - Denman3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.8% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/felicia-leatherwood-detangling-brush/trend)
## **Top felicia leatherwood detangling brush search terms**
- **felicia leatherwood detangler brush**29K/yr+43.2%3.1% conv. - **felicia leatherwood brush**12K/yr-20.2%2.2% conv. - **felicia leatherwood**4K/yr+126.9%0.9% conv. - **felicia leatherwood detangling brush**2K/yr+49.1%1.5% conv. - **felisha leatherwood detangling brush**988/yr+84.0%1.9% conv. - **brush with the best**1K/yr-17.7%2.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/felicia-leatherwood-detangling-brush/search-terms)
## **Top felicia leatherwood detangling brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$13K40%$17K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages**Brush With The Best**$23.69**4.5★6,708 rev](https://www.amazon.com/dp/B07QDW51C9) [2**Pink Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages**Brush With The Best**$23.85**4.5★6,708 rev](https://www.amazon.com/dp/B08Q1NMGDJ) [3**Purple Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages**Brush With The Best**$23.85**4.5★6,708 rev](https://www.amazon.com/dp/B07FZ1WLRC) [4**BESTOOL Detangling Brush for Black Natural Hair Curly Hair Afro 3/4abc Texture - Faster and Easier Detangle Wet or Dry With No Pain (Green)**BESTOOL**$7.32**4.5★53,687 rev](https://www.amazon.com/dp/B0772M7W4N) [5**Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Millennial Pink**TANGLE TEEZER**$15.65**4.6★59,744 rev](https://www.amazon.com/dp/B07D395945)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PATTERN Beauty by Tracee Ellis Ross Mini Shower Brush - Style & Detangle Curly & Coily Hair 3a-4c**PATTERN**$9.85**1,023 rev4y ago](https://www.amazon.com/dp/B09X4RJJ8Q) [**Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Apricot Blaze**TANGLE TEEZER**$15.60**59,744 rev5y ago](https://www.amazon.com/dp/B09931QFT9) [**Pink Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages**Brush With The Best**$23.85**6,708 rev5y ago](https://www.amazon.com/dp/B08Q1NMGDJ) [**BESTOOL Detangling Brush Detangler Brush for Natural Black/ Curly Hair Afro 3/4abc Texture Faster n Easier Detangle Wet or Dry Hair with No Pain (Black)**BESTOOL**$7.94**53,687 rev6y ago](https://www.amazon.com/dp/B087G6T39K) [**Black Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages**Brush With The Best**$23.69**6,708 rev7y ago](https://www.amazon.com/dp/B07QDW51C9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PATTERN Beauty by Tracee Ellis Ross Mini Shower Brush - Style & Detangle Curly & Coily Hair 3a-4c**PATTERN**$9.85**4.5★**▲ 127%**](https://www.amazon.com/dp/B09X4RJJ8Q) [**Purple Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages**Brush With The Best**$23.85**4.5★**▲ 81%**](https://www.amazon.com/dp/B07FZ1WLRC) [**BESTOOL Detangling Brush for Black Natural Hair Curly Hair Afro 3/4abc Texture - Faster and Easier Detangle Wet or Dry With No Pain (Green)**BESTOOL**$7.32**4.5★**▲ 49%**](https://www.amazon.com/dp/B0772M7W4N) [**Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Millennial Pink**TANGLE TEEZER**$15.65**4.6★**▲ 38%**](https://www.amazon.com/dp/B07D395945) [**Denman Curly Hair Brush D3 (Black & Red) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men**Denman**$21.61**4.6★**▲ 34%**](https://www.amazon.com/dp/B00197623M)
**~~View all trending →~~**
## **What buyers say about felicia leatherwood detangling brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**22%
*“Great detangling brush”*
**Suitability Curly Hair**8%
*“It also defines the curls very well”*
**Ease Of Use**7%
*“Easy to hold”*
**Quality-Overall**7%
*“No complaints so far”*
**Soft Feel**6%
*“soft to the touch”*
**Hair Styling**5%
*“This is the Best Brush on the market for making curls and detangling”*
**Suitability Straight Hair**4%
*“Works wonders on my hair”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Efficiency**3%
*“Works nicely”*
**Suitability Wavy Hair**3%
*“Works Great on Wet Hair”*
### **What buyers complain about **
**Hair Related**11%
*“It doesnt pull your hair when you brush it”*
**Functionality-Overall**9%
*“Didn't do what it was supposed to”*
**Suitability Short Hair**8%
*“Did not work on my hair”*
**Value For Money**5%
*“Not worth the price”*
**Brush Quality**4%
*“HORRIBLE BRUSH”*
**Suitability Long Hair**4%
*“Terrible for long hair”*
**Ease Of Use**3%
*“Doesn't work well just pulls hair out”*
**Quality-Overall**3%
*“cheap”*
**Size-Overall**3%
*“Small But It Works”*
**Durability**3%
*“Broken after 4 uses”*
### **Top return reasons **
**Size-Overall**14%
**Functionality-Overall**12%
**Suitability Short Hair**11%
**Advertised Vs Actual Product**9%
**Damage/Burn Hair**5%
**Hard Feel**5%
**Stiffness**5%
**Quality-Overall**4%
**Product Condition**4%
**Value For Money**4%
## **Common questions**
- **Is felicia leatherwood detangling brush profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 9 tracked products. 90-day search growth is +28.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the felicia leatherwood detangling brush niche?**
- 5 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in felicia leatherwood detangling brush?**
- Top complaints mined from reviews: Hair Related, Functionality-Overall, Suitability Short Hair. The return rate is 1.2%.
- **When does demand for felicia leatherwood detangling brush peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the felicia leatherwood detangling brush niche?**
- Listings span $7.32–$23.85; the average listing price is $16.59 (sweet spot $15–$100). The average incumbent carries 36,426 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)