---
title: "Search terms — feeling fresh deodorant avon - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/feeling-fresh-deodorant-avon/search-terms"
last_updated: "2026-08-11T12:23:45.524Z"
locale: en
meta:
  description: "Niche score 51/100 · $521K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $521K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — feeling fresh deodorant avon - Flapen"
---

# **feeling fresh deodorant avon**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 61Growth 27Conversion 59Competition 52Returns 99Price range 81Avg price 95Brand share 0Review moat 73Quality gap 17

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.33**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.32–$51.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****569.88**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$521K**

$521K/yr · 366K searches

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+1.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms