---
title: "Feeling Fresh Deodorant Avon — $521K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/feeling-fresh-deodorant-avon"
last_updated: "2026-08-11T03:12:23.420Z"
locale: en
meta:
description: "Niche score 51/100 · $521K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $521K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Feeling Fresh Deodorant Avon — $521K/yr Amazon US Niche (2026) - Flapen"
---
# **feeling fresh deodorant avon**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 61Growth 27Conversion 59Competition 52Returns 99Price range 81Avg price 95Brand share 0Review moat 73Quality gap 17
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.32–$51.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****569.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$521K**
$521K/yr · 366K searches
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, feeling fresh deodorant avon is a $521K/yr Amazon United States market (366K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **feeling fresh deodorant avon market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$425K–$567K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#794**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **12%**
- **Out of stock**
- **16.3%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**0%**
- AVON96% - Generic2% - ELLOREE & CO.2% - Dove1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 55 weeks — +1.8% search growth over the last 90 days.
8K6KPrime Day '25Spike '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/feeling-fresh-deodorant-avon/trend)
## **Top feeling fresh deodorant avon search terms**
- **avon deodorant roll on**160K/yr-7.9%4.5% conv. - **avon deodorant**62K/yr+4.0%3.1% conv. - **avon deodorant for women**16K/yr+43.8%3.1% conv. - **avon deodorant for men**11K/yr+158.8%4.4% conv. - **desodorante avon**11K/yr+0.7%2.1% conv. - **desodorante avon para hombre**10K/yr+9.1%2.3% conv. - **avon roll on deodorant**7K/yr+20.4%2.6% conv. - **on duty 24 hour deodorant avon**9K/yr+8.5%6.2% conv. - **avon mens deodorant roll on**7K/yr+43.8%6.2% conv. - **avon deodorant roll on women**10K/yr+13.4%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/feeling-fresh-deodorant-avon/search-terms)
## **Top feeling fresh deodorant avon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$26K10%$52K15%$78K20%$104K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVON Wild Country Roll-On Antiperspirant Deodorant for Men Mens Deodorant with 24-Hour Odor Protection Quick-Dry Non-Staining Roll-On Formula for Daily Use & Travel Pack of 4 2.6 oz**AVON**$27.55**4.7★637 rev](https://www.amazon.com/dp/B01MROQIGG) [2**Avon On Duty 24 hour Sport 1.7 Oz Deodorant LOT OF 5**AVON**$20.72**4.8★347 rev](https://www.amazon.com/dp/B0086021FI) [3**Avon Deodorant Bonus Size Pack of 12 (COOL CONFIDENCE ORIG)**AVON**$39.41**4.8★383 rev](https://www.amazon.com/dp/B07C8QP7TP) [4**AVON Black Suede Roll-On Antiperspirant Deodorant for Men 24-Hour Protection Masculine Sandalwood Scent Quick-Drying & Non-Staining Mens Deodorant 6 Pack (2.5 oz Each)**AVON**$37.70**4.8★1,092 rev](https://www.amazon.com/dp/B082WHN3CF) [5**Roll On Deodorant On Duty 24hr Unscented - 6 pack**AVON**$37.93**4.7★522 rev](https://www.amazon.com/dp/B07G7F12JH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**On Duty Original Roll-On Anti-perspirant Deodorant 24 Hour Fresh Feel 5 Pack Fragrance Free for Men & Women Gentle Daily Use Regular Strength 2.6 oz**Generic**$28.21**2 rev3mo ago](https://www.amazon.com/dp/B0GWFX8YC1) [**AVON Black Suede Roll-On Antiperspirant Deodorant for Men 24-Hour Protection Masculine Sandalwood Scent Quick-Drying & Non-Staining Mens Deodorant 6 Pack (2.5 oz Each)**AVON**$37.70**1,092 rev6y ago](https://www.amazon.com/dp/B082WHN3CF) [**Generic - Roll-on Deodorant. Quick Drying Anti-Staining and Long-lasting Odor Protection. Serene Scent For Women. 2.6 Oz / 75 ml. Pack of 3 - Generic**AVON**$14.13**129 rev6y ago](https://www.amazon.com/dp/B082WJNW6M) [**Avon Haiku Roll-On Antiperspirant Deodorant 4 Pack Quick-Dry Floral Japanese Yuzu & Muguet Scent Non-Whitening Dermatologist Tested 2.6 fl. oz. Each**AVON**$24.76**152 rev7y ago](https://www.amazon.com/dp/B07N12SGWD) [**AVON On Duty Original Roll On Antiperspirant Deodorant for Men & Women 24-Hour Freshness & Original Scent Alcohol & Paraben Free Women & Men Deodorant 2.6 oz (Pack of 4)**AVON**$23.50**404 rev7y ago](https://www.amazon.com/dp/B07MWZ17QL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**On Duty Original Roll-On Anti-perspirant Deodorant 24 Hour Fresh Feel 5 Pack Fragrance Free for Men & Women Gentle Daily Use Regular Strength 2.6 oz**Generic**$28.21**5.0★**▲ 270%**](https://www.amazon.com/dp/B0GWFX8YC1) [**Roll On Deodorant On Duty 24hr Unscented - 6 pack**AVON**$37.93**4.7★**▲ 95%**](https://www.amazon.com/dp/B07G7F12JH) [**Antiperspirant Deodorants Roll On Far Away by Avon 2.6 Ounces. 12-Pack**AVON**$34.75**4.7★**▲ 61%**](https://www.amazon.com/dp/B016C7Z3HE) [**On Duty 24 Hours Original Roll-on Anti-perspirant Deodorant 10pk.**ELLOREE & CO.**$51.40**4.9★**▲ 54%**](https://www.amazon.com/dp/B0072AAH68) [**Avon Cool Confidence Baby Powder Scent Roll-On Antiperspirant Deodorant 24-Hour Sweat & Odor Protection Anti-Perspirant for Men & Women 1.7 Fl Oz (Pack of 5)**AVON**$29.82**4.7★**▲ 49%**](https://www.amazon.com/dp/B008600VNW)
**~~View all trending →~~**
## **What buyers say about feeling fresh deodorant avon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Great scent”*
**Quality-Overall**16%
*“Good quality”*
**Value For Money**12%
*“Good price”*
**Efficiency**5%
*“It works well”*
**Ease Of Use**4%
*“easy”*
**Advertised Vs Actual Product**4%
*“It does what it says”*
**Soft Feel**2%
*“this one goes on very smoothly”*
**Size-Overall**2%
*“Perfect size to discreetly carry in clutch”*
**Adhesion/Stickiness**2%
*“Amazing deodorant without stickiness”*
**Allergies**2%
*“Really works no rash breakouts”*
### **What buyers complain about **
**Smell**24%
*“Very strong smell”*
**Value For Money**15%
*“Over priced”*
**Durability**10%
*“It doesnt last for a full day”*
**Size-Overall**8%
*“the size is small”*
**Functionality-Overall**5%
*“Doesnt Work”*
**Ease Of Use**4%
*“hard to move”*
**Ease Of Application**3%
*“Application Difficulties”*
**Allergies**3%
*“Causes irritation”*
**Strength**2%
*“Not strong”*
**Adhesion/Stickiness**2%
*“sometimes feels a little sticky”*
### **Top return reasons **
**Smell**39%
**Value For Money**13%
**Size-Overall**11%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Leak-Proof**6%
**Defective Material/Parts**4%
**Product Condition**3%
**Moist/Dry**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is feeling fresh deodorant avon profitable to sell on Amazon United States?**
- The niche generates $521K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the feeling fresh deodorant avon niche?**
- 4 brands and 32 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in feeling fresh deodorant avon?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
- **When does demand for feeling fresh deodorant avon peak?**
- Demand peaks in Aug; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the feeling fresh deodorant avon niche?**
- Listings span $7.32–$51.40; the average listing price is $28.33 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.
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